Released by POP in January 2023, one of the color trends for the 2024 Spring/Summer season is "Visualized Space." The colors under the theme of Imaginary Space are inspired by the concept of a high-quality and luxurious lifestyle. The entire theme is based on a natural blue-brown color palette, with low-saturation colors added as accents. It seamlessly combines urban chic sophistication with artistic natural elements, aiming to explore the diversity and practicality of color combinations and bring a fresh design concept to commuter fashion.

One of the color trends for Spring/Summer 2024 released by POP in January 2023 is "Resortir". The colors under the theme "Resortir" are designed around a joyful and vibrant color palette, with striking Island Green, Amparo Blue, and Azalea Pink complemented by shades of gray and Windsurfer, creating a refreshing vibrant seaside vacation feel. The combination of Tangelo, Azalea Pink, and Windsurfer creates a tranquil yet lively leisurely atmosphere. The gentle and inclusive khaki tones, when combined with green tones, convey the idea of relaxation, freedom, and self-healing.

The Spring/Summer 2024 home wear collection showcases a vibrant and fashionable style through a combination of highly saturated bright colors and design details. In contrast, the Spring/Summer 23 home wear collection leans towards a soft and elegant pastel color palette, evoking a harmonious and pure visual aesthetic. The color scheme for 2024 is predominantly composed of highly saturated bright colors, some of which have a slightly fluorescent quality, exuding positive and energetic emotions. The collection features a certain level of color contrast, creating a dynamic and lively look. The collection draws inspiration from 9 key colors, providing a comprehensive reference for the season’s color development direction.

The thin mist of a summer morning reflects a slight feeling of frost in the sky, with a slightly cool and grayish sky blue, which is the best interpretation of Cool Blue. The transparency of Cool Blue can express the cool and comfortable feeling of summer. In the S/S 2024 men's knitwear, fine yarn and fuzzy mohair yarn can be used for Cool Blue. In terms of craftsmanship, gradient tie-dyeing can be chosen to express the sense of fashion and lightness.

As seen in the latest collections from popular leisure brands such as SUNNEI and Marni, the orange-red color range continues to be a key focus, following on from the Spring/Summer 2023 season. Cherry Tomato is also set to be the most forward-thinking trend color for Spring/Summer 2024. This color is rich and passionate, with a strong impact, but still maintains a comfortable visual experience. This color is perfectly suited for casualwear, and through the use of fabric patterns, color matching, and craft techniques, it becomes even more unique and charming.

In S/S 2024, people will adjust their lifestyles and be brave enough to try new and fresh things, constantly seeking their own value and breaking out of their comfort zones to discover new aspects of themselves. At the same time, they will focus more on meaningful things and pursue a more transparent and focused state of mind.

Casual styles in S/S 2024 find a fine balance between practicality and brightness through gray shades. As an all-year-long item, pants offer variant colorways. S/S 2023 presented brights with higher saturation to meet the high summer. However, gray shades are infused into the palettes in 2024 to highlight the textures and versatility.

The key color in Spring/Summer 2024, Cockatoo is a cold hue between blue and green. It presents the perfect mixture of dynamics and statics. The high purity of color is pretty and cool. The matching with blue and green develops dresses and tops.

Sweatshirts in S/S 2024 use moderate saturation to present tension and comfort. Color is the most important factor that influences the appetite of consumers. In S/S 2023, sweatshirts prefer dazzling brights to meet the keynote of revival; designers select moderate colors to ensure the practicality and quality in S/S 2024.

The people with similar lifestyles, hobbies and values always have common cultural and artistic preferences. The lifestyles and values of youths are changing along with the social revolution and urbanization. In the past decades, groups of young people have been entering into cities to create urban tribes. These people who have a creative mindset try new things and discover new lifestyles.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

In the post-pandemic era, people go hiking and swimming to embrace the summer and fill in the blank three-year. S/S 2024 men’s knitwear composes a melody about summer through colors, and expresses the inner desire for freedom. This report will introduce the colorway from two styles: outdoor sporty and cool business.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

The bright and clean hue of Blue Radiance releases the vitality of Spring/Summer and cools the hot air. The dominating color on t-shirts, sweatshirts and shirts soothes the restless mind. The matching with some opposing colors is presented through gradient prints and dip dyeing.

Ocean Imagination is divided into three color stories: Joyful Coast uses natural pastels to create a healing vacation for kids to let them enjoy the sunny beach and summer drinks; Little Navigator continues the classic red, white and blue with waves, seagulls, sailboats and lighthouse; Deep Sea Journey is a fantastic dream of being a diver.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

Cabbage is a low-purity macaroon that fuses blue with the fresh green to cool the summer. The clean hue brings us the vitality and oxygen of plants.

Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.

Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.

The key color in Spring 2024, Apricot Cream is a warm orange with moderate saturation. The application on spring fabrics, especially the ones with luster and texture such as sheer, accessories and silk satin, develops dresses, pullovers and outerwear.