Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2023-10-20 171555
Like A Dream -- The Color Trend for Chinoiserie Womenswear
The "Like A Dream" originates from a poem written by the Song Dynasty female poet Li Qingzhao. This poem delicately expresses the author's affection for and appreciation of flowers and her love for nature and spring, using the description of inquiring about flowers upon waking up from a drunken sleep. Tracing back to the ancient charm, the essence of the new Chinese aesthetics lies in the fusion of tradition and modernity, creating a subtle and dreamlike beauty that seems to be there yet not there, reserved and dignified, as if strolling in an ancient elegant courtyard, enjoying the flowers and scenery. The theme expressed in "Like A Dream" is the pursuit of a modern Chinese and sophisticated lifestyle, emphasizing the inheritance and innovation of traditional culture, and carrying the integration of fashion and cultural values.
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2022-11-28 530521
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
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2022-11-22 242486
Oriental Elegance -- The Color Trend for Chinoiserie Womenswear
The rising cultural confidence of contemporary Chinese youths leads them to pursue those traditional Chinoiserie things. All the mainstream media are riding the tide of fusing traditional Chinese culture with the modern aesthetics. The haute couture show ‘FIND THE TRACES’ of ZHUCHONGYUN reinterprets the crash between modern and tradition, and inherits the ancient taste.
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2022-08-25 343683
Sustainable Romance -- The Color Trend Forecast for S/S 2024 Womenswear
The cover of Vogue Taiwan presents 100% polluted water and daily trashes to arouse our love for this planet. Environmental pollution is a challenging, controversial but inevitable topic in the fashion industry. In the abandoned and polluted space, the future and the past coexist in the present moment. Depressive darks and fresh pastels, modern and ancient, abstract bionic textures and plant prints, all these conflicts form a brand-new decadent aesthetic and reflect the worries about the uncertain future world.