Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-04-19 5811
Wandering Adventure - The Thematic Color Verification of Womenswear
One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Wandering Adventure". Emphasizing the exploration of essence, pursuing inner peace and personal growth; Accepting the fluidity of life on the journey to re-examine life and one's relationship with others, in order to have a more fulfilling and healthy life. In the long journey of fashion evolution, a perfect balance has been achieved between color, texture, and silhouette, blending the traits of minimalism and abstract expressionism. With an accepting attitude, the diverse phoenix grid is examined and integrated into self-expression, deconstructing and reshaping life customs, ideology, and aesthetic standards, discovering novelty from seemingly ordinary aspects of daily life. This season, the series releases of major brands have confirmed this theme trend.
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2024-04-12 16348
Natural Optimism -- The Color Verification of Womenswear
One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Natural Optimism". In fast-paced life, people pay more attention to the construction of their inner world and seek natural energy for self healing. The desire for nature drives the liberation of nature, and natural optimists often find a relaxed and unique "mild vacation" way in the city to achieve self-healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to its roots, reflecting and resisting pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and the beautiful environment, one can find spiritual sustenance and support, and feel the sedimentation and enlightenment of the heart. This season, the series releases of major brands have confirmed this theme trend.
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2024-01-31 73616
Comfortable Winter -- The Color Trend for Women's Down Jacket
The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.
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2023-12-27 92128
Intellectual Aesthetics -- The Color Trend for Women's Fur Clothing
The 24/25 autumn/winter color scheme under the theme of high intelligence aesthetics is blended between the Maillard, Gray, and lightweight color schemes, breaking away from the conventional gloomy autumn/winter color scheme. On the fur material, an orderly saturated bright color scheme is supplemented with moderate embellishments, with transition colors as the main direction. High intelligence aesthetics is an aesthetic concept of conditioning thinking, in-depth exploration, and fashionable innovation, combined with the warm characteristics of fur material, conveying the color direction of consumer clothing that pursues quality and cultural heritage. The theme is divided into three color directions: the rich Maillard color scheme with chestnut horse as the main color, the light perception combination with soft peach as the main color, and the gray color group with dawn gray as the main color.
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2023-10-18 105067
Vibrant Pastel -- The Color Trend for Women's Down Jacket
The 24/25 autumn/winter cotton down jacket features a wide variety of color choices, presenting a pink color with moderate purity and saturation overall. The warm and cold colors complement each other, while some basic colors ensure practicality. As a key clothing item in autumn and winter, cotton down jackets have attracted much attention in color direction and occupy an important position in consumer purchasing decisions. This season's cotton down jacket colors are bolder and richer without reducing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the new season's color development direction.
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2023-08-15 117473
Warm Environment -- A/W 24/25 Leather & Fur Color Trend Forecast
Bright, highly saturated colors paired with soothing pastel tones have become the key colors for autumn/winter 24/25 leather and fur garments. This report has identified six color palettes consisting of 18 representative colors, providing a more advantageous color selection for the autumn/winter 24/25 leather and fur fashion.
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2023-07-31 93610
Textured Winter Color -- The Color Trend for Women's Pants
As a key item for autumn and winter, the simplicity of trousers allows for minimal fluctuations in their silhouette details, making color increasingly important in consumer decision-making. In the 24/25 autumn and winter season, trousers go beyond practical colors and expand their color range, giving conventional colors exquisite variations to cater to both practical wearability and product texture. This article combines the most topical brands of the moment and extracts eight key colors, providing a more comprehensive reference value for the development direction of new season colors.
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2023-07-20 113995
Relax & Enjoy Oneself -- A/W 24/25 Color Trend for Women's Down Jacket
As the feminine temperament receives more attention, people are gradually abandoning the cool and fast-paced lifestyle and instead pursuing a more refined, elegant, and balanced urban life. The freedom to dress as one pleases, along with simple and comfortable color combinations, is the key to the color trend of this season's down jackets. Under the theme of "Relax & Enjoy Oneself," the collection is divided into three stories: Splendid Warmth, Tranquil Relaxation, and Dark Elegance. This season's color palette is dominated by low-saturation pink tones, which reflect the elegance of women's down jackets. At the same time, colors such as gray, khaki, and dark red are widely utilized. The overall coordination of warm and cool colors creates a warm atmosphere with feminine characteristics.
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2023-06-28 116849
Spindle Tree -- The Color Trend for Womenswear
In the 24/25 autumn/winter shows of representative brands such as Stella McCartney, MSGM, and System, the green color series has become a popular color for this season. Spindle Tree with the right intensity and gray tone, due to its appropriate visual sense and strong practicality, has become the core practical color for the 24/25 autumn/winter season. The visual sense and practicality of this color are very appropriate, and it can effectively showcase the wearer's personality and charm.
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2023-06-26 112927
Illusive Vitality -- The Color Trend for Women's Leather & Fur
In the fall/winter of 24/25, fur jackets in fashion styles exhibited saturated bright colors and classic practical neutral colors, bringing a new visual sense to the items. As a cross-seasonal product, the use of colors allows for an extended sales cycle. The colors of leather and fur in the autumn/winter of 24/25 are full of serene and bright color systems with a sense of iridescence, reflecting the consumers' desire to embrace life and exuding a tone of joy and happiness.
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2023-06-21 218161
Spirits in Nature -- A/W 24/25 Color Trend for Womenswear
Numerous moments of excitement are engulfed in the daily interests, becoming extinct, and the pureness fades away. The purpose of seeking interests in nature is to create a state without boundaries, to discover genuine feelings from the natural world, to stimulate mutual triggering and enlightenment with the subject, to express emotions, and to leave a space of purity for oneself in the exhausted routine.
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2023-06-18 150143
Strolling Exploring -- A/W 24/25 Women's Knitwear Color Trend
The color palette of Strolling Exploring is extracted from the A/W 24/25 Trend Forecast "Intelligent Fusion" released by POP Fashion. In the color trend of 24/25 autumn/winter women's knitwear, Almond Oil, Silver Pink, and City Skyline are the base colors, with strong matching capabilities that can be used as the main color in pullovers, cardigans, and other items. Rumba Red, Cameo Green, and Cloud Dancer are trendy colors that can be used as main colors in key items in a wide range of audiences. Wild Lime, Bright Rose, and Royal Blue are trend colors, with high color saturation that can be used as accent colors in specific parts of items.
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2023-06-09 94189
Liminal Officecore -- The Design Development of Womenswear
Officecore is essentially a cultural phenomenon centered around the workplace, particularly virtual styles set against an office backdrop. The highlights of this style are found in the personalized details of basic workwear, which pursue unconventional designs within the confines of office attire. By incorporating non-traditional design details into basic items, individuals seek to achieve a sense of rupture and asymmetry through restrained and studious thinking.
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2023-05-30 240834
Wandering Adventure -- The A/W 24/25 Theme Trend
In today's fast-paced life, the concept of "wandering adventures" offers a unique way of traveling that focuses on returning to the essence of life and seeking a balance between our inner and outer selves during the journey of life. This beauty is understated and tranquil, contrasting with the dynamic beauty that arises during the journey itself. It emphasizes exploring our true nature, pursuing inner balance, and fostering personal growth. It involves accepting the ebb and flow of life, reevaluating our relationship with life and others, and ultimately embracing a more fulfilling and enriching lifestyle. It emphasizes a shared concern for both reason and emotions, leading to a life filled with a rich sense of quality.
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2023-05-30 118033
The Color Trend for Women's Suit
The color palette for suits in the 24/25 Autumn/Winter season leans towards a sophisticated and refined style, featuring muted pastel shades with gray undertones and classic practical colors. These colors add elegance and a sense of comfort to the garments. Suits, being one of the most promising items for sales in the autumn and winter seasons, are elevated by these color choices, infusing them with a sense of value. The suit colors for the 24/25 Autumn/Winter season embody a soft and versatile charm that transcends seasons, emphasizing a return to practical and wearable hues. This harmonizes perfectly with the trends of elegance, comfort, and understated luxury.
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2023-05-25 134782
Intellectual Boundless - 24/25 Fall/Winter Leather/Fur Color Theme
24/25AW takes "intellectual boundarylessness" as its theme, incorporating classic pieces that have been filtered through the lens of intellectual boundarylessness while also adding in female-specific intelligence. The collection draws on both the elegance of heritage and the idea of continuous refinement of self-set boundaries, undergoing repetitive innovation and reshaping to create a new personality language. Rational thinking and independent thought are parallel, and the boundaries between sensuality and minimalism are blurred, resulting in endless freedom to move towards rebirth.
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2023-05-23 220585
Natural Optimism -- The A/W 24/25 Thematic Trend
In a fast-paced life, people are paying more attention to the development of their inner worlds and seeking natural energy for self-healing. The desire for nature drives the liberation of human nature. Natural optimists often find unique and relaxing ways of "light vacation" in the city to achieve self-healing and fulfillment. This pursuit and respect for nature can be seen as an initiative to return to the origin, reflect and resist pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and beautiful environments, one can find solace and support for the soul, and experience inner peace and enlightenment.
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2023-05-16 298427
The New Look -- The A/W 24/25 Color Trend Forecast
The cold colors of the urban environment, gray-toned buildings, fast-moving subways, and crowded strangers are a portrait of urban commuters' exhaustion, as if their souls have been numbed and devoid of vitality. This topic mainly explores the color matching trends for the 24/25 autumn and winter seasons, with office workers as the main consumer group, emphasizing the importance of the five senses to future consumption. It also uses irony to encourage and empathize with the pressures of contemporary workplaces. As consumers continue to speak out in the digital age, it is expected that "resistance culture" will become stronger in the next 5-10 years, redefining the value of life and turning towards a slow and minimalist consumption that emphasizes durability, protection, and functionality.
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2023-05-10 103957
High Risk Red -- The Color Trend for Womenswear
According to the latest fashion runway shows of PRADA, Stella McCartney, and Valentino, the red color series is the key color of this autumn and winter season. The warm and glamorous High Risk Red with its eye-catching visual appearance and strong practicality, has become the most forward-thinking trend color for the 24/25 autumn and winter season. Its passionate and intense expression has become an important means for designers to showcase individuality, attracting attention and creating an elegant and confident female image.
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2023-05-10 388761
Intelligent Fusion -- A/W 24/25 Theme Forecast
The POP Fashion foresight team released a forecast of five major theme trends for the 24/25 fall/winter season through multidimensional consumer insights, data trends, brand design changes, and dynamic trends in the fashion industry. This provides an early glimpse of future fashion trends and unveils a new design perspective for the 24/25 fall/winter season. This season's macro theme is "Intelligent Fusion," expressing that the constantly iterating standard system is accelerating the transformation of the fashion industry, and the diverse needs of young consumers will be reconstructed and met through industry efficiency and algorithm models. The POP Fashion foresight team will explore future multidimensional demands and industry benefits from a broader, more global, and multidimensional perspective.
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2023-05-04 205800
Officecore -- A/W 24/25 Color Trend Forecast
As the Covid-19 pandemic recedes and WFH policy is relaxed, global employees are ready to restart the classic office trend. Symbolizing a new dawn, the officecore is at its historic high. As an element code that highlights sociality and uniformity, the office style, instead of stripping away its original personality, the composition of this social homogeneity can actually highlight the personality, while emphasizing differentiation with similarity. The familiar office dressing rules are no longer the “bible” of fashion. Officecore redefines traditional office uniforms, endowing them with deeper modern connotations while also imbuing them with meanings of “care” and “responsibility.”
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2023-04-26 91151
Golden Yellow -- The Color Trend for Womenswear
From the latest releases of Burberry, Uma Wang and Tibi, we can see that the yellow tone is still the key color carried forward from last autumn and winter. The rich and grayish Golden Yellow with moderate saturation has become the most forward-looking trending color for A/W 24/25 due to its appropriate visual perception and strong practicality. This color is steady and solid, especially suitable for the positioning of mature and elegant women. After being rendered by fabric patterns, color matching, and techniques, it becomes even more unique and charming.
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2023-04-24 115792
The Color Trend for Women's Dress
One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers' purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.
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2023-04-17 111349
Lavender Frost -- The Color Trend for Womenswear
Accordig to the latest releases of Jil Sander and Dries Van Noten, we can see that the purple is still a key color continued from the previous A/W season. The grayish Lavender Frost has become the most forward-looking trend color for A/W 24/25, due to its just-right visual feeling and strong color practicality. The color is both restrained and refreshing, balanced between introversion and visual tension, especially suitable for the positioning of mature and sophisticated style.