In order to verify the POP Forward Trend team's prediction in 2023 of popular colors for A/W 2024, this report analyzes the color application of mainstream fashion brands in the 24/25AW fashion show, including color trends and matching suggestions for 60 sets of clothing in ten major color series, hoping to provide inspiration for your design.

One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Wandering Adventure". The colors under the theme of Wandering Adventure revolve around a highly inclusive neutral khaki, incorporating seaweed khaki with winter blue and vanilla yellow, opening up a romantic urban overture. Calm night blue and mysterious frost purple create a nostalgic and elegant image of a ruffian gentleman. The classic Maillard color scheme, paired with vibrant and rich yellow and relief green, plays a new chapter in urban art. The combination of rich yellow, Cambridge brown, and black gray conveys the comfort of endorphins for commuting or holidays.

One of the 24/25 autumn/winter color trend themes released by POP in June 2023 is "Star Era". With the continuous development of virtual technology, the fashion industry is also constantly innovating. Virtual technology has brought fashion designers more room for imagination. Every fashion brand is competing to explore more intelligent and personalized "digital fashion", including wearable devices and virtual reality glasses. The introduction of these fashion technology elements has endowed fashion with more possibilities and fields, and has also aroused more interest and curiosity among consumers towards fashion, bringing more possibilities for the development of the fashion industry. This season, the series releases of major brands have confirmed this theme trend.

One of the 24/25 autumn/winter color trend themes released by POP in May 2023 is "Star Era". The colors under the theme of the Star Era are designed with keywords such as wasteland, futurism, coolness, and vibrant streets. Tequila green is paired with black and khaki, while cool metallic silver is paired with dancer black and lava red, creating a futuristic and technological atmosphere of wasteland exploration. The combination of coral purple, vibrant blue, and brown chestnut presents a refreshing street trend. The combination of rose pink and marlin blue in khaki tones conveys a rebellious attitude on the streets and showcases a personality of one's own.

The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.

The color of the 24/25 autumn/winter coat presents a light pink color and practical neutral color for commuting, adding a variety of choices to the single item. As a key item for autumn and winter, the selection of colors also brings eye-catching visual effects to the item. The color selection of the 24/25 autumn/winter coat combines fresh and elegant pink colors with practical neutral colors for commuting. The pink color dispersion emits a gentle and romantic atmosphere, while the neutral color displays practical and versatile characteristics. This article combines the most representative brands and color trends of current coat products to extract 9 key colors, providing more comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)

The 24/25 autumn/winter color scheme under the theme of high intelligence aesthetics is blended between the Maillard, Gray, and lightweight color schemes, breaking away from the conventional gloomy autumn/winter color scheme. On the fur material, an orderly saturated bright color scheme is supplemented with moderate embellishments, with transition colors as the main direction. High intelligence aesthetics is an aesthetic concept of conditioning thinking, in-depth exploration, and fashionable innovation, combined with the warm characteristics of fur material, conveying the color direction of consumer clothing that pursues quality and cultural heritage. The theme is divided into three color directions: the rich Maillard color scheme with chestnut horse as the main color, the light perception combination with soft peach as the main color, and the gray color group with dawn gray as the main color.

Cambridge brown, originating from a nostalgic atmosphere, has a lingering coffee aroma and is used as a continuation color this season. It is introverted and warm, conveying a classical and elegant atmosphere. In product development, single colors can be widely used or used as auxiliary colors to present geometric patterns, contrasting colors, innovative patterns, etc., interpreting the application of Cambridge Brown from multiple perspectives.

With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.

Under the theme of "Heading to the Wild" for boys and teenagers, there are three stories: 01: Wilderness, emphasizing affinity with nature, resonating with mountains, dancing with beasts, and presenting the vitality of natural mountains as a whole. 02: Outdoor explorer, showcasing a childlike spirit of adventure and endless desire for exploration. The entire set of colors presents a simple and trendy mountain style, creating a free and fun outdoor experience. 03: Ride the Snow Land, inspired by snow mountains, glaciers, and ice crystals, to create a wonderful world of ice and snow. The color scheme is mainly blue, and the high saturation detail contrast of fluorescent green brings a sense of security to skiing activities.

As a key clothing item for boys in autumn and winter, outerwear has also attracted attention in terms of color direction. The jacket items for the 24/25 autumn and winter season are highly saturated with rich color schemes, such as bright maple leaf red, bright spectral yellow, and eye-catching red flame orange, full of youthful vitality and fashion sense. These colors can bring a hint of brightness to the autumn and winter seasons, adding winter fun. The cool color scheme is more calm and fresh, such as the soft winter blue and the outdoor scent of seaweed khaki. These colors give people a calm and comfortable feeling. The use of these 9 key colors is flexible and diverse. The versatility of these colors also brings more possibilities for pairing, allowing children to fully showcase their fashion taste and personality.

The 24/25 autumn and winter girls' sweatshirts feature both elegant and highly saturated rich color schemes, with a wide range of color gamut, providing a wonderful visual experience for girls' autumn and winter sweatshirts. The gentle and elegant cream cheese, sweet coral powder, and romantic lavender, the unique and deep raspberry purple add a gentle and peaceful temperament to girls, and the light colors bring a relaxed and comfortable atmosphere. High saturation color schemes such as tee green, goldfish grass yellow, and flame orange showcase the energetic and dynamic qualities of girls. Dancer black represents a cool and personalized neutral style, with overall colors covering various styles, showcasing children's diverse personalities.

The 24/25 autumn/winter cotton down jacket features a wide variety of color choices, presenting a pink color with moderate purity and saturation overall. The warm and cold colors complement each other, while some basic colors ensure practicality. As a key clothing item in autumn and winter, cotton down jackets have attracted much attention in color direction and occupy an important position in consumer purchasing decisions. This season's cotton down jacket colors are bolder and richer without reducing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the new season's color development direction.

Pickled Pepper, with its natural and rich texture color, conveys a unique nostalgic and retro atmosphere during the autumn and winter seasons. As a popular color for children's clothing this season, it can create a hot retro college style look, or be used for outdoor adventure design, or showcase casual street fashion. It can be applied to the development of key items such as jackets, tops, pants, etc. In terms of color matching, a combination of the same color scheme, weak contrast colors, and neutral colors is often used to showcase a unique texture.

Dragon Fire is a warm, bright, and vibrant shade of orange that exudes strong passion and energy. Dragon Fire has high saturation and is extremely vivid, sitting between orange and red, thus creating a strong contrast and visual appeal. The hue of Dragon Fire is similar to the color of autumn leaves, making it a popular choice in fall and winter fashion.

Doe, a brown hue with a touch of gray, presents a neutral feeling. It is not as distinct as pure brown, but incorporates a hint of gray, making it more balanced and subtle. Despite the hint of gray, this brown hue still exudes a warm sensation. It creates a cozy and comforting atmosphere, perfect for creating a warm and welcoming environment. During the autumn and winter seasons, this warm brown can be paired with other darker hues to create a warm and cozy ambiance.

As a key clothing item for autumn and winter, sweatshirts also receive a lot of attention in terms of color direction. The sweatshirts for the 24/25 autumn and winter season feature highly saturated and rich colors, such as vibrant royal blue, bright maple red, and eye-catching dragon fire orange, full of youthful vitality and fashion sense. These colors can bring a touch of brightness to the autumn and winter seasons, adding joy to life. On the other hand, softer colors bring a sense of stability and warmth, such as gentle winter blue and understated wheat khaki. These colors provide a relaxed and comfortable feeling. The flexibility and versatility of these 9 key colors offer more possibilities for matching, allowing children to fully display their fashion taste and personality.

As a key item in autumn and winter children's wear, home wear for girls in fall/winter 24/25 presents colors with a gray-pink tone and classic practical colors, focusing on practical colors that girls love. Based on this, the home wear for this season places emphasis on the constant exploration of one's inner self and nature, making colors play an important role in driving and displaying emotions, while also focusing on meeting the criteria of practicality and quality of the garments. This article combines the most topical brands and popular colors for girls, extracting nine key colors, providing a more comprehensive reference value for the development direction of colors in the new season.

As a key item for autumn and winter, jackets are focused on practical colors due to the limitations of the seasons. Therefore, this season's jackets have moderately expanded the richness of color, giving regular colors subtle changes, with an emphasis on meeting both wearability and quality of the item. This article combines the most topical brands of the moment and extracts 8 key colors, providing a more comprehensive reference value for the development of color trends in the new season.

The 24/25 autumn/winter men's sweater collection showcases colors that are healing and melting in the autumn/winter season, creating a soothing visual experience. The plush sweater provides ultimate warmth in the autumn/winter. As the key item for autumn/winter, the use of colors plays an important role in consumer purchasing decisions. This season, the men's sweater collection combines practicality and trends, incorporating the most topical brands and POP men's autumn/winter color trends. Nine key colors are selected, providing a comprehensive reference value for the development of new season colors.

Burnt Sienna is a deep and warm shade of orange, inspired by the color of ochre minerals. It is neither too thick nor too light, with a moderate saturation, allowing it to be delicately paired with other colors without overpowering the main tone. It combines the brightness of orange with the depth of ochre, creating a unique sense of color. When used in fall and winter outfits, Burnt Sienna can create a warm and fashionable overall look. For the autumn and winter seasons, Burnt Sienna can complement darker shades. The color has a special allure, bringing a touch of luxury while conveying a sense of closeness to nature. This hue is suitable for various clothing and accessories, whether it be coats, sweaters, pants, scarves, hats, or handbags, it can make the whole outfit radiate a distinctive charm. Whether it's for everyday street fashion or formal occasions, Burnt Sienna can add a highlight to the overall look.