Healing candy tones can soothe one’s inner blank and anxiety, and bring warmth and vitality. Girlish hues such as Pearl Blush(PANTONE 12-1207TPG), Egret(PANTONE 11-0103TPG), Cyclamen(PANTONE 16-3118TPG), Sky Blue(PANTONE 14-4318TPG) and Lavender(PANTONE 15-3817TPG) finish a candy-tone colorway. Saturated green and fluorescent red are also added to attract more young consumers.

Wheat is a friendly warm that sits between white, camel and brown. The hue of milk tea offers babies with warm experiences in cold winter. Soft, soothing Wheat is matched up well with skin colors. The combinations with knits and plush materials develop cozy loungewear for infants.

Veiled Rose(PANTONE 12-1212TPG) is an important color for infantswear in A/W 23/24. Its warm hue in winter days reflect the innocence and sweetness of kids on knitted and fuzzy fabrics. The development of outerwear, rompers and all-in-ones gives warmth to infants and also displays their loveliness.

The low saturation and tender temperament of Mauve Morn develop feminine products. The hue sits between pink and gray is rather soft and elegant. The application on clothing can better present the low key and visual tension of color.

Amber Brown(PANTONE 17-1147TPG) is a color comes from the ground and wood in winter days. The high inclusiveness and warmth of Amber Brown develop worsted wools and knits in Fall/Winter.

New Chinoiserie is originated from the Chinese culture, which carries the classic and also makes revolution. The core of Hermit captures the essence of New Chinoiserie and discovers the idea of Daoism through tranquil colors. The tender and clean palette is infused with lively traditional colors to reflect the elegance of understated Chinese-style dressing.

Rebellious preppy aesthetics have been penetrated from social medias to runway shows. The popularity of this sub-culture aesthetic also signals that fashion is a tool for self-pleasing and self-expression. Driven by the influence of D.E.B.S and Euphoria, people in this new era want to see more anti-fashion characters. Leather, transparent metal, animation elements and punk rock inject rebellious spirits into classic preppy style to interpret the New Prep.

The definition of outdoor style has already been changed. Outdoor wear becomes a lifestyle that chasing technology and performance instead of being the clothing for extreme outdoor conditions. Mountaineering culture follows the idea of ‘return to nature’. More and more people are paying attention to the natural ecology and embracing the healthy lifestyle. The concepts of camping and micro vacation reconnect the relationship between people and the natural world.

Down jacket is an important category to develop in Fall/Winter. This report focuses on the most forward-looking brands and international big names to introduce ten recommended colors to inspire the design development in F/W 23/24.

The high saturation of Brilliant Blue brings strong visual impact and breaks the tranquil ice in winter. This color is suitable for developing casual down jackets and sweatshirts for children and teenagers.

With the outstanding performance of unisex fashion on runway shows, more and more young consumers have entered into the relative markets. As the best choice to break the boundaries between menswear and womenswear, sweatshirt is developed to be more inclusive by colorways. POP Fashion refines the most representative unisex fashion brands and trendy elements to figure out three important color groups and nine noteworthy hues.

The lively Deep Teal is suitable for natural and digital palettes. As an attractive color in A/W 23/24, Deep Teal can be presented in different collections and themes. The application on sophisticated streetwear makes us think of the ‘80s sport elements and also keeps the modern digitalization. This eye-catching and versatile green hue can be both used in large scales and in details.

Where will the future lead us to? Another Planet? Or, even a new space-time?

Technology carries people’s fantastic imaginations of the future, which are always presented in the form of digital lights and acid colors. Along with the long-term development, people finally entered into the metaverse and discovered the digital symbiosis of ecology, life and emotion. The interaction between human technology and ecological system introduces weird digital lights into bionic plants. The scanning of mix media leads young consumers to a futuristic, fantasy space.

Influenced by diversified cultural impacts and fusions, the young generation now has a clear recognition about themselves and their relationship with the world. We can see their independent ideas and evolved aesthetics. Restless minds are settled down by the updating living conditions. Spiritual sublimation enriches one’s thinking and promotes the awareness toward cultural heritage.

Bright Moment could be the material cultures in humans’ history, the legendary achievements of athletes, and even the emerging e-sports competitions. Epidemic situation leads to the awareness toward health and the rapid development of workout industry. The sport spirits of Beijing Winter Olympics encouraged people to challenge limits in multiple dimensions.

The colors of Natural Spectrum come from Mysticism. Natural lights can be either healing or punchy in different situations and times. Interstellar elements are mainly presented on outdoor performance wear, while natural, ethereal colors develop fairy sophisticated womenswear. Brighter warms are injected into the fresh palette to show the positive mood of summer, endowing urban people with a comfortable, immersive experience.

Cypress Green is a color comes from the tranquil forest in winter, which is soothing, pure and highly inclusive. The application on worsted wool and knit develops overcoats, knitwear and pants to inject warmth into the winter.

We live in an era of epidemic and subversion. Searching for a peaceful land deep inside is important in the fast living pace. We put our faith in the wildness and lock on the light beam which is penetrating into our lives. The palette of Light and Shadow of Zen is relatively cool and grayish. Gentle Cloud Dancer soothes the living pressure, while warmer Gray Sand releases the pressure into nature. Desaturated Bellwether Blue and Red Dahlia remind us of the past experiences. Popcorn focuses on the present and offers a positive emotion.

Urban people have been used to the restless epidemic situation. Driven by the depressive atmosphere, dopamine brights are rising. More and more consumers are paying attention to uplifting designs which can inject positiveness into daily lives. For sure, happiness is an essential element for humans, enterprises, and even the Earth.

The clean Ocean Wave is sourced from the natural power. The changing, rolling ripples also reflect the healing color of sky, which allows urban people to enjoy the pleasant of nature. Ocean Wave is applied as the main tone to explore the diversity and practicality of color. The transparent and lustrous textures will bring different presentations.