Korean-style Sporty -- The Item Design Development of Kids' Jacket

Skateboarding made its debut appearance at the Summer Olympics in 2021 in Tokyo, Japan. This minority street culture has been changed into a mainstream. The fusion with musics and arts presents the strong inclusiveness and creativity.

Sporty American styles are attracting young consumers. The highly inclusive style is suitable for all genders. American ivy style is both athletic and preppy. Sweaters and shirts are the main items of this casual and retro style.

After the trend of camping and frisbee, cycling will be the next social lifestyle. There are many planned routes for cycling in cities. Cyclists share their experiences with friends and also support the environmental protection.

Suit is a staple for the minimal lady style. Classic features and innovative details attract consumers in the changing fashion trends. In S/S 2024, suits combine practical silhouettes, refined design elements, vibrant colors and quality patterns to present a new fashion style.

We can see many racing elements in runway shows and streets, such as statement motor jackets and active racing pants. Bikercore is officially making a comeback. Bikercore is an aesthetic that consists of luxe leathers and gritty hardware—buckles, studding, decorative zippers.

Anxiety about the times must be accompanied by admiration for the trend of tracing back to the past. The fashion industry continues the passion on vintage court styles, traditional Chinese fashion and naturalism.

Warm Winter -- The Design Development of Kids' Down Jacket

The ideas of ‘back to nature’ and minimalism are praised by middle-aged consumers. Pants have been the essential item for urban women. For S/S 2024, delicate, innovative and blended design techniques are combined with classic and practical silhouettes. The subtle updating of fabrics and prints makes highly practical styles for multiple occasions.

New Freedom -- The Design Development of Men's T-shirt & Sweatshirt

COSMOS expresses its optimism about future. The fashion industry has never as technological as now. The sci-fi aesthetic began with exploration of space by humans in the middle of the last century. The exploration of material technology is no longer conceptual, but practical and artistic. Apparels carry designers’ desire for futuristic creation. Integrating swing, programming and induction technology, streamlined shapes and fluid hi-tech materials outline the imagination toward the future space, and describe a parallel universe that tends to be supernatural, comprehensive and pioneering.

We are isolated in this turbulent environment. Anxiety and stress are growing day by day. We are more eager to see, to communicate, to reconnect with nature, and to start a journey of healing. Beyond the surface of our body, we pay more attention to the mental health. Emotional healing deepens our understanding of nature and human body.

Down jacket is the staple in A/W 23/24. Facing the rapidly-changing environment, consumers turn their eyes to the interaction between practicality and fashion. The development of down jacket in A/W 22/23 offered fine techniques and practicality. And in this A/W 23/24, we can see more creative details in places.

Winter Must-have -- The Design Development of Men's Down Jacket

American Retro is a popular fashion style among young consumers. We can see the evolution of retro fashion in the denim industry. The vintage campus style and the looks of Bella Hadid awaken the feeling for denim. Baseball jacket, parachute pants and straight wide-legged pants are the staples.

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

Metaverse drives the kidswear industry to have new inspirations and forms. The development of digital art and media brings more visual possibilities. Kidswear design, retailing and collaborative goods take the industry into a new stage. Crossover arts, functionality and cutting-edge virtual display allow people to know in advance their favourite styles and conditions in the future.

The word Lagom comes from Sweden, which represents a philosophical life attitude. Its moderate, not too much or less, similar to the golden mean in the Chinese culture, which means you don’t have to force yourself and keep in the comfortable pace. The theme of Lagom is to pursue the balance of life. For fashion design, Lagom expresses the pursuit of comfortable life and adherence to the quality of precise workmanship. It is the perfect combination of functionality, design and comfort.

Blend Boundary delivers the Natural Epiphany’s pursuit of digitalized nature. Consumers are trying to explore the Bionic Scenes through Cross Dimension View. The mega theme advocates that urban people should chase for an ageless, avant-garde carbon-fashion experience. Nature-sourced hues are blended with digital luster to satisfy consumers’ appetite for the symbiosis of nature and technology. The mindset of Blend Boundary provides a new mode of getting along with the natural laws: pursuing scientific creations as nurturing the nature at the same time.

Epidemic and climate limit our travel plans and restrain the longing for the wild nature. The eager for releasing mental pressure promotes the multi-dimensional revolution of micro vacation. Families go outdoors through road trips and camping. The experiential vacation takes advantage of the holiday and turns our eyes to the nomadic lifestyle. Outdoor fashion is developed to be more stylish and flexible to satisfy the requirements of multiple purposes and occasions.

New generations of parents will pay more attention to the all-around development and physical training of their children. Frisbee, flag football and rugby are the prevalent sports among kids. Kidswear brands are now launching collaborations with those professional sportswear labels.