Theme Design & Development for A/W 21/22 Womenswear

The vast wilderness exudes an original natural fragrance. We temporarily escape from the trivial life, set foot on soul-touched rebellious journey, and roam to break shackles in the grand nature. From the rough Scottish Highlands to deserted Iceland, we touch the veins of natural change, feel the emptiness of mind and body, encounter the poetry of the unknown distance and perceive the heartbeat of the wild nature. Embracing in the nature, we understand the unique texture of trivial life, and it is frank and interesting, interpreting the cozy and beautiful wandering at the end of the horizon.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.

In the post-coronavirus era, political turmoil and economic instability magnify people's panic about the future. Therefore, horror aesthetics rise in the fashion industry. Dark fashion presents people's anxiety and fear in the most direct way, and people fight against fear with fear.

Video games in the 1990s inspire sportswear this season with intense Clover, Pink Peacock and Slicker. Accurate modern cutting works with bold colors and patterns to combine ready-to-wear and sportswear.

As designers continue to optimize party items, the new trend of gowns continues, and the luxurious and nostalgic ball gown stands out. Gowns in the new season use bold and bright colors, and become retro yet luxurious, playful and pleasing. Many pearls and dramatic accessories are used. Sheeny taffeta is the mainstream, making the clothing more gorgeous.

The design craze of the classic retro style activates the vitality of retro products. The atmosphere full of insecurity and fear makes people look forward to beautiful and hopeful things. Under this background, luxurious retro court style is awakened, so people can face the terrible circumstance with a positive and optimistic attitude. This trend is also combined with unsalable products, catering to sustainable design concept. The unique appearance contains the charm of vintage, and the nostalgic keynote enhances the value and significance of products.

Reversed Future combines early futurism and modern apparel design. The exploration of virtual digitization brings a world that "never happened". It provides possibilities to street brands, with Gen Z, electronic music, street arts and subcultures to update the concept and create a diversified and mixed fashion system. Street brands make a statement through better silhouettes, patterns and materials. This theme gives new directions for design.

From 1940s to 1980s, technology developed rapidly. Lloyd Dunn coined Retro Futurism which is the imitation of early futurism by modern art. Nostalgic and tech futurism create parallel space-time. Early futurism has unrealized ideas, S/S 2021 retro futurism adds appeal to the future that never happened through virtual tech and colors. Digital space is in reversed space-time, taking us back to a new world.

The spread of the outbreak once again sounded the alarm for human beings-be kind to nature and be in awe of life! Unexpected haze will eventually be dispelled by the sun! The lush forests, the gentle breeze, and the fertile soil are all free gifts from nature. The ordinary existence is worth remembering forever! Inspired by the culture of the mountain system, take a wonderful journey across mountains, lakes and seas, break the boundaries, and find a breakthrough self from the infinite possibilities.

Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.

Pursuit of freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

Actually, when Chinese designers integrate their own design style, personality and life attitude into their designs, the Chinese fashion is born. With the arrival of the new century, people will gradually shift their focus from living in the present and recalling the past to the future due to their confusion and longing for the future. Thus the futuristic and technical functional style will be an important developing direction for S/S 2021. The strongly functional deconstructed T-shirts and fashionable hooded T-shirts are worthy of attention in S/S 2021.

Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.

Currently, technology and future become the important direction of men's Chinese fashion sweatshirts in autumn and winter. Individual and bold fluorescent green with a technical and futuristic sense, exaggerated, individual and functional pockets, offbeat deconstruction and splicing, voluminous fleece sweatshirts and sustainable blurred sweatshirts will be key trendy elements of men's Chinese fashion sweatshirts for A/W 2021. Therefore, new clothing collocation is born. The technical and futuristic gathered-ankle pants become a key item. Some individual fashionable and cool accessories like functional bags are combined to inspire the brand-new collocation of Chinese fashion sweatshirts.

With the increasing pressure of urban life, more and more people want to escape from the city and experience the nature. Therefore, in current fashion world, independent designers or popular menswear brands frequently turn outdoor clothing into daily wear. In A/W 20/21, some outdoor puffa jackets are integrated with fashionable elements, such as various splicing, artistic line decorations and fashionable mirror aluminum fabric. In addition, clothing collocation of puffa jackets reflects fashionable and leisure designs.

Resort style is the key style of dresses in spring and summer. According to catwalks and big brands, proportions of the dress in sheer gauze, the slip dress, the press-pleating dress and the dress with sequins gradually increase. In terms of patterns, wide and narrow strips, spliced irregular pop stripes, and floral prints with simple lines and contrast colors become major patterns for dresses in spring and summer.

In this season, the cropped and elongated shapes stand out. Hand scrawls and workwear pockets start to appear on sweatshirts.

Sweet and opulent fabrics, vintage floral tones, bust and waist constructions and same-style dressing are highlighted. Slim and refined silhouettes are emphasized for rich dressing.

Spring and summer are fit for skirts. Sports skirts are vital, while forest-style skirts are artistic. Different skirts present different feminine charms.