Driven by the tonality of youthful ladies’ wear, this romantic collection is presented through differing silhouettes and details, creating a wardrobe for commuting and everyday dressing. Bare-midriff crop has been the main silhouette, while cutout becomes the key detail. Furthermore, new on-trend colors are also added to interpret the romantic dressing aesthetic.

The coming sunny spring is a good season for outing. Bright colors and refreshing prints create a pastoral tonality. A sweet and romantic capsule is presented.

The theme Joyous Emotion presents young generation’s desire for optimism through extremely positive colors. Sunny tones and delighted brights renew denim must-haves and satisfy consumers’ expectation for self-expression. The development of denim is also more diversified. Fashion designs and the casual atmosphere are integrated with healing colors to meet the new requirements.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

With the updating digital technique, the immersive technology is gradually digitalizing human's five sense. While daily social interaction is bound by virtual reality, real life is also selectively filtered. With the rapid extension and interlacement of reality and virtuality in every aspects, the identifications of materials and the concepts of environment are continuously being updated. The borders of creation have been unprecedentedly blurred, or even not exist any more. We need to abandon out pursuit of reality and redefine ourselves through surreal dimension.

The fashionable and thermal polar fleece will keep influencing the whole fashion industry. It can present diversified styles through different items and provide stylish dressing collocations to the young male consumers. The following collocations are depending on different scenes, and each one has a high utilization rate.

Theme Design & Development for A/W 21/22 Womenswear

The vast wilderness exudes an original natural fragrance. We temporarily escape from the trivial life, set foot on soul-touched rebellious journey, and roam to break shackles in the grand nature. From the rough Scottish Highlands to deserted Iceland, we touch the veins of natural change, feel the emptiness of mind and body, encounter the poetry of the unknown distance and perceive the heartbeat of the wild nature. Embracing in the nature, we understand the unique texture of trivial life, and it is frank and interesting, interpreting the cozy and beautiful wandering at the end of the horizon.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.

In the post-coronavirus era, political turmoil and economic instability magnify people's panic about the future. Therefore, horror aesthetics rise in the fashion industry. Dark fashion presents people's anxiety and fear in the most direct way, and people fight against fear with fear.

Video games in the 1990s inspire sportswear this season with intense Clover, Pink Peacock and Slicker. Accurate modern cutting works with bold colors and patterns to combine ready-to-wear and sportswear.

As designers continue to optimize party items, the new trend of gowns continues, and the luxurious and nostalgic ball gown stands out. Gowns in the new season use bold and bright colors, and become retro yet luxurious, playful and pleasing. Many pearls and dramatic accessories are used. Sheeny taffeta is the mainstream, making the clothing more gorgeous.

The design craze of the classic retro style activates the vitality of retro products. The atmosphere full of insecurity and fear makes people look forward to beautiful and hopeful things. Under this background, luxurious retro court style is awakened, so people can face the terrible circumstance with a positive and optimistic attitude. This trend is also combined with unsalable products, catering to sustainable design concept. The unique appearance contains the charm of vintage, and the nostalgic keynote enhances the value and significance of products.

Reversed Future combines early futurism and modern apparel design. The exploration of virtual digitization brings a world that "never happened". It provides possibilities to street brands, with Gen Z, electronic music, street arts and subcultures to update the concept and create a diversified and mixed fashion system. Street brands make a statement through better silhouettes, patterns and materials. This theme gives new directions for design.

From 1940s to 1980s, technology developed rapidly. Lloyd Dunn coined Retro Futurism which is the imitation of early futurism by modern art. Nostalgic and tech futurism create parallel space-time. Early futurism has unrealized ideas, S/S 2021 retro futurism adds appeal to the future that never happened through virtual tech and colors. Digital space is in reversed space-time, taking us back to a new world.

The spread of the outbreak once again sounded the alarm for human beings-be kind to nature and be in awe of life! Unexpected haze will eventually be dispelled by the sun! The lush forests, the gentle breeze, and the fertile soil are all free gifts from nature. The ordinary existence is worth remembering forever! Inspired by the culture of the mountain system, take a wonderful journey across mountains, lakes and seas, break the boundaries, and find a breakthrough self from the infinite possibilities.

Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.

Pursuit of freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

Actually, when Chinese designers integrate their own design style, personality and life attitude into their designs, the Chinese fashion is born. With the arrival of the new century, people will gradually shift their focus from living in the present and recalling the past to the future due to their confusion and longing for the future. Thus the futuristic and technical functional style will be an important developing direction for S/S 2021. The strongly functional deconstructed T-shirts and fashionable hooded T-shirts are worthy of attention in S/S 2021.

Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.