Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

In the spring and summer of 2025, the young lady style dress emphasizes more on the beauty, agility, and soft and carefree lightness. On the basis of practical silhouettes, the single piece presents a new style through clear and transparent colors, soft and exquisite fabrics and craftsmanship, romantic and diverse floral patterns, and ingenious and diverse local details. This article combines the most representative brands at present, bringing more reference value to the design trend of the new season from six directions: color, fabric pattern, craftsmanship, details, silhouette, and single item matching.

People gradually accept and explore the changes brought about by technology, attempting to explore new unknown fields, eager to discover the hub connecting the beautiful world, seeking satisfaction in the illusory world, and seeking the soul medium of the beautiful world and reality. The three main themes: hole breaking disorder, technology punk, and reality presentation take you into new novelty and fashion.

With the continuous turbulence of the global economy and society's focus on sustainability issues, this wave of logo craze is approaching its end. Reshaping modern luxury, strengthening brand DNA, and cultural heritage will become the mainstream strategies for brand development. The theme of "Romantism Epic" emphasizes the retrospection of history and culture, paying tribute to brilliance and seeking inspiration and enlightenment from it, while re-creating and deriving in a unique way. "Romantism Epic" reflects the longing and pursuit of the past, combining ancient elements with modern innovation, creating a world where tradition and culture intertwine, interpreting timeless artistic beauty and magnificent echoes. It explores the potential of culture, injecting new vitality into the fashion industry. While paying attention to current trends, it also values the accumulation of history and the inheritance of culture.

Korean version of the little lady's denim is one of the preferred fashion styles in the domestic market. With the increasing influence of the Korean wave culture, the market demand has been continuously growing. Korean-style women's denim has gained wide recognition and popularity in the domestic market. The denim style combines Korean-style ladylike, cool and trendy, and Korean-style minimalist elements. In terms of overall style, it emphasizes natural, comfortable, and casual lines, presenting a Korean-style minimalist and gentle ladylike style with fresh colors and simple patterns. At the same time, it emphasizes the concept of self-indulgent consumption, focusing on texture and comfort. Korean denim items pay attention to the delicate handling of details, often incorporating elements such as ruffles and puff sleeves to make the designs more sweet and in line with the characteristics of Korean-style ladies.

For the 2024 Spring/Summer season, the style of women's knitwear is influenced by woven garments. In addition to the traditional classic styles, a variety of new styles are prevalent in knitwear. This article analyzes six styles, including the classic European and American styles, Korean style, wasteland style, new Chinese style, ballet style, and vacation style, in terms of their style characteristics, elements, colors, yarn organization, and other aspects.

Suspense Drowning describes a group of people who break free from the constraints of mainstream society, and enjoy being themselves by expressing their individuality. They can be sweet, rebellious or whimsical in a digital world where they indulge their hearts’ desires. They embrace both nostalgia and future technology, constantly exploring new things and seeking new experiences that satisfy their content cravings for the future. Although this group is niche, they possess a strong and unique consciousness, and respect diversity, allowing each individual to find what they love.

Uproar Moments shows Ravers’ exploration of collective intelligence, and pays more attention to the cooperative interconnection. The cognitive network is developing and growing with an inclusive attitude. Advocate people's pursuit of collective energy and the spread the experience of altruism. Stimulate positive hedonism and inner inspiration through diverse well-being. Communities as sports, arts and musics are fused together in this theme. Everyone can participate in the public life via an optimistic mindset.

American Retro is a popular fashion style among young consumers. We can see the evolution of retro fashion in the denim industry. The vintage campus style and the looks of Bella Hadid awaken the feeling for denim. Baseball jacket, parachute pants and straight wide-legged pants are the staples.

Commute Wardrobe -- The Item Design Development of Women's Overcoat

With the constant development of metaverse, the once sub-culture concept has been the core for technical products to explore the virtual world and establish in-depth relationship with Chinese youths. Online spaces, virtual connections and digital items have been widely accepted by Chinese people.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

In the long-term limited and monitored life, people want to break through the restraint in darkness. Y2K style has already been the channel for young women to release their emotions and pressure. Limitless dressing in daily scenes gives different experiences. Rich saturation is the key point. Fabrics and accessories with metallic luster catch eyeballs. Besides, cropped silhouettes and bared skin strengthen the Y2K feature.

Sweet Hotties -- The Design Development of Dress

Driven by the tonality of youthful ladies’ wear, this romantic collection is presented through differing silhouettes and details, creating a wardrobe for commuting and everyday dressing. Bare-midriff crop has been the main silhouette, while cutout becomes the key detail. Furthermore, new on-trend colors are also added to interpret the romantic dressing aesthetic.

The coming sunny spring is a good season for outing. Bright colors and refreshing prints create a pastoral tonality. A sweet and romantic capsule is presented.

The theme Joyous Emotion presents young generation’s desire for optimism through extremely positive colors. Sunny tones and delighted brights renew denim must-haves and satisfy consumers’ expectation for self-expression. The development of denim is also more diversified. Fashion designs and the casual atmosphere are integrated with healing colors to meet the new requirements.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

With the updating digital technique, the immersive technology is gradually digitalizing human's five sense. While daily social interaction is bound by virtual reality, real life is also selectively filtered. With the rapid extension and interlacement of reality and virtuality in every aspects, the identifications of materials and the concepts of environment are continuously being updated. The borders of creation have been unprecedentedly blurred, or even not exist any more. We need to abandon out pursuit of reality and redefine ourselves through surreal dimension.

The fashionable and thermal polar fleece will keep influencing the whole fashion industry. It can present diversified styles through different items and provide stylish dressing collocations to the young male consumers. The following collocations are depending on different scenes, and each one has a high utilization rate.

Theme Design & Development for A/W 21/22 Womenswear