The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Retro Time -- The Design Development of Menswear

Trousers is no longer a functional item, but a fashionable product. The sense of fashion becomes an essential factor for consumers. Basic and practical colors in Fall/Winter 23/24 are used to broaden the range of products and hues.

The theme trend of Retro Time is to convey children’s perception of retro history in the new era, recalling the stories of golden age, exploring spaces and launching an escapist journey in summer. Joyful colors and classic elements are fused to reinterpret a retro vacation style that blends nowadays with the past. We hope to create a time filter and a romantic atmosphere which belong to children in the new era, feeling the passion and romance of sunny beach as well as the tranquility and wonderfulness of forest.

With the acceleration of technology development and the pace of life, more and more problems are occurring. Environmental protection must be a topic for everyone. The theme of Milk Magazine points out that nature is the carrier of all living beings and children should find their belongingness in the natural world. Founded in 2007, Norlha is the Tibetan Plateau’s first yak khullu atelier, and their products are handcrafted by former nomads. This design development draws colors and fabrics from the natural world to meet the environmental protection.

Multifaceted Player -- The Design Development of Menswear

Animism -- The Design Development of Womenswear

Retro Time -- The Design Development of Womenswear

Metaverse -- The Thematic Design Development of Menswear

Animism -- The Design Development of Menswear

Nature is the carrier of all living beings. The natural world gives birth to human, and in the end, we have to return to where our hearts belong. When the wild outdoor fields meet the modern city, a romantic adventure will be launched in this A/W. Nature-sourced colors are complemented by brights. Textured fabrics as wool, knit, leather, and rough denim are applied to show both comfort and the charm of primitive nature.

Driven by the entry-luxury and modern tonality, the whole collection is presented by silhouettes to build elegance that can satisfy both commute and daywear. Wide-legged pant is the key shape. New trend colors are added into popular colors to present a minimalist yet modernized dressing aesthetic.

Ba-Shu Culture is a regional culture in Sichuan, China, which has a long history and distinct features. As one of the earliest urban civilizations in the world, the artistic formation of Sanxingdui(Three-star Piles) proves the diversity of Chinese culture. The customs brought by the communication, development, and evolution of Ba Shu will be a new media to fuse Chinese chic with traditional cultures. This report offers a design development of sportswear based on Chinese chic through the exploration of Sanxingdui culture and ethnic artisanship.

The theme Joyous Emotion presents young generation’s desire for optimism through extremely positive colors. Sunny tones and delighted brights renew denim must-haves and satisfy consumers’ expectation for self-expression. The development of denim is also more diversified. Fashion designs and the casual atmosphere are integrated with healing colors to meet the new requirements.

The palette of this theme is inspired by the sea elements. In S/S, everything is reviving, and people desire for enjoying the carefree time at seaside after the long-time lockdown. Blue Turquoise(PANTONE 15-5217 TPG) is taken as the main tone for kidswear. Girlswear selects Rose of Sharon(PANTONE 17-1635 TPG) and Peach Parfait(PANTONE 14-1219 TPG) for a sweet approach; while boyswear is complemented by Samoan Sun(PANTONE 14-0851 TPG) and Real Teal(PANTONE 18-4018 TPG) to exude a sunny and positive atmosphere.

The topic of this report, “LESS IS MORE”, was inspired by the design mindset of the German architect Mies van der Rohe. This neat architectural style with powerful silhouettes and structures forms the minimalism of fashion design. Advanced pureness and qualities deliver an aesthetic attitude that is understated, restrained, gentle yet also powerful. With the epidemic-driven pragmatism, fashion consumers back into the track of minimalism. The topic is further divided into three series: Minimalist Unisex, Modernization, and Natural Casualness, endowing urban women with diversified styles.

Women's dressing habit may lead the developing direction of the whole design industry. In S/S 2023, female consumers pay more attention to the layered and exposed dressing. Different styles of items are mixed and matched to underline the design languages in detail and present the innovative dressing aesthetic. Inspired by these looks, designers inject statement design into collections for visual impacts.

The profound influence brought by the prevalent rock music and the yuppies' lifestyles in the 1960s and 1970s led to the popularity of denim. Being the most all-matching piece in the fashion history, jeans have shown more and more diversified fabrics and patterns. With the development of denim to be more fashionable and casual, color will be the next noteworthy point. Multiple healing tones are paired to meet the new needs of consumers.

Measuring the number of sports pants during stayhome, the releasing of vaccine won't leave our leisure clothes in dust. According to the Pinterest Predict 2021, comfortable clothes will play a leading role in the wardrobe this year. And this fashion trend is called Athflow.

We have a more intense desire for outdoor activities and travelling to the nature in this season. The contact with the outside world will affect the trend of patterns, apparels and materials. Inspired by the forest, steady Cinnabar(PANTONE 18-1540 TPG) and Rum Raisin(PANTONE 19-1321 TPG) are complemented by Rain Forest(PANTONE 19-5232 TPG) and Golden Glow(PANTONE 15-1050 TPG) to complete a palette for autumn and winter.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.