Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Playful Time -- The Design Development of Infants' Theme
The travel restrictions make consumers reform their home into playgrounds to satisfy kids' vigorous and lively instincts, which also stimulates consumers' seamless clothing demand for kid's playing and relaxation. Applique, embroidery and velcro are used to provide adjustable patterns and increase the playfulness. Creating joyous keynote through bright colors is the theme core. Lovely dolls and bright colors are added into the patterns to provide children with relaxing and happy playful time.
Strange Twinning -- The Design Development of Womenswear
This "hybrid age" connects people with mixed identities, different backgrounds, status and cultures. And cultural shock brings the crisis of hybrid identity and solitude to the young generation. They express a "natural vagrancy" attitude through "fair-skinned, young and slim" or "sweet, beautiful and quirky" style, and hope to meet their doppelgangers with shared values via big data. Imaginative and creative, they pay for their hobbies and ideas, and inversely influence the mainstream by their interpersonal cultures through content socialization.
Filter Reality -- The Design Development of Menswear
With the updating digital technique, the immersive technology is gradually digitalizing human's five sense. While daily social interaction is bound by virtual reality, real life is also selectively filtered. With the rapid extension and interlacement of reality and virtuality in every aspects, the identifications of materials and the concepts of environment are continuously being updated. The borders of creation have been unprecedentedly blurred, or even not exist any more. We need to abandon out pursuit of reality and redefine ourselves through surreal dimension.
Dynamic Team -- Theme Design and Development for Infants' Wear
Bright and joyful Cream Gold dominates A/W 21/22. Malachite Green, which symbolizes the economic city and transportation in the future, is the basic color and combined with Ginger and Nine Iron to depict an eco-friendly and dynamic urban image. The progress of science and technology and people's attention to the environment will change the way of travel. People long for a more eco-friendly city. Therefore, public or green vehicles will be more prevalent, and electric skateboard and bikes will be common personal vehicles.
After Us -- Theme Design & Development for Menswear
Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.
Playground -- Theme Design and Development for Kidswear
1. The 24th Winter Olympic Games will be held in Beijing and Zhangjiakou City from February 4th, to February 20th, 2022. This is the first time for China to host the Winter Olympics. 2. Adidas establishes a long-term relationship with International Space Station National Lab to explore products innovation, human sport performance and sustainability.
Elegant Afternoon Tea -- Theme Design & Development for Infants' Wear
Colorful flowers, delicious desserts and sweet fruit aromas lead us to a leisure afternoon tea time. Sage and Brandied Melon are main colors, with True Navy and Vanilla Ice to form the elegant afternoon tea collection.
Retro Video Games -- Clothing Collocation for Women's Sportswear
Video games in the 1990s inspire sportswear this season with intense Clover, Pink Peacock and Slicker. Accurate modern cutting works with bold colors and patterns to combine ready-to-wear and sportswear.
Modern Integration -- Clothing Collocation for Women's Knitwear
Under the background of national amalgamation, folk style returns back. Modern knitwear fuses with folk patterns and exquisite details, and considers various crafts and fabrics to pass down the classics, so that folk style blends with different cultural symbols. Totem is the epitome of the national history and spirit. Its use as decoration is the key design of folk style in the new season. Patterned knitwear is paired with court shirts, elegant skirts and glossy leather pants, showing a different exotic fashion style and inspiring clothing collocation of folk style knitwear.
Tranquil Garden -- Theme Design & Development for Kidswear
Modern urbanites are increasingly longing for returning to nature. The idyllic style caters to this trend. We are in a soothing and natural garden with various plants and florals. Cream Gold, Stratosphere, Almost Apricot and Eggnog decorate the whole picture, and create a leisure and free vibe.
Loving the Net -- Theme Design & Development for Women's Tennis Apparel
The Wimbledon Championships in June 2020 is suspended due to this pandemic. Roger Federer, a grand slam of four major tennis tournaments and with the world's highest score, has raised money for Australian wildfire. Tennis has developed from an aristocratic competitive sport into a general public sport, and tennis apparel is also affected by the vintage trend, showing a light retro style in 2021. Womenswear is dominated by sets and dresses, and the length is longer for convenient movements. Considering sweat and due to the pandemic, tennis apparel features detail craft changes, as well as the breathable and antibacterial fabric. We recommend Ralph Lauren's latest Earth Polo which is a waterless dyed polo shirt made from an average of 12 plastic bottles, and a tennis skirt in bio-fabric released by Adidas × Stella McCartney in 2019.
Spring and Summer in The Light -- Theme Design & Development for Kidswear
In the light, the nature takes on clean and warm colors, such as bright Super Lemon, gorgeous Ginger and pure Comfrey. The soothing palette is blended with soft Powder Puff, depicting a soft and harmonious scene.
The Preppy Style -- Clothing Collocation for Kidswear
The popularity of the 1970s adds a unique retro feeling to classic preppy designs. This season sustainability and pragmatism return; durable and transseasonal items gain much attention; suits, dresses, Polo shirts and vests are kept; modern sport elements are injected into preppy looks; sport set and school uniform bring full vitality.
Urban Bystander -- Theme Design & Development for Womenswear
We live in the familiar city, drink coffee, look out of the window and observe the people passing by. It seems that we are lonely, but we find solace here. We are obsessed with this subtle urban loneliness. We appear languid, but are determined to find ourselves. We are into the society, but still are calm urban bystanders.
Urban Bystander -- Theme Design & Development for Menswear
With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.
Excited Fascination -- Theme Design & Development for S/S 2021 Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
Knowing The World Though Staying Indoors – Clothing Collocation for Womenswear
The plague leads to the combination of work and life. The compulsive change of life habit allows "stay-at-home-economy" to rise quickly. "Stay-at-home-economy" refers to working or doing business at home while consuming at home, including telecommuting, online shopping, social community, take-out life, entertainment videos, online games, online education and financial management. Influenced by these trends, clothing collocation is also changing.
The Flower Field -- Theme Design & Development for Kidswear
In the modern city life full of reinforced concrete, returning to nature is more and more concerned. Inspired by the flower field, designers combine sweet flowers with utility, focus on comfort, take neutral tones like reseda and sunny yellow as main tones, and use red tones like gossamer pink and coral as decorations, presenting the colorful and soft natural theme.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
Retro Sports Style -- Clothing Collocation of Women's Knitwear
The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.