Trousers is no longer a functional item, but a fashionable product. The sense of fashion becomes an essential factor for consumers. Basic and practical colors in Fall/Winter 23/24 are used to broaden the range of products and hues.

Multifaceted Player -- The Design Development of Menswear

The theme Joyous Emotion presents young generation’s desire for optimism through extremely positive colors. Sunny tones and delighted brights renew denim must-haves and satisfy consumers’ expectation for self-expression. The development of denim is also more diversified. Fashion designs and the casual atmosphere are integrated with healing colors to meet the new requirements.

We have a more intense desire for outdoor activities and travelling to the nature in this season. The contact with the outside world will affect the trend of patterns, apparels and materials. Inspired by the forest, steady Cinnabar(PANTONE 18-1540 TPG) and Rum Raisin(PANTONE 19-1321 TPG) are complemented by Rain Forest(PANTONE 19-5232 TPG) and Golden Glow(PANTONE 15-1050 TPG) to complete a palette for autumn and winter.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

After a long time of silence, we welcome a new round of self awakening in A/W 22/23. Neutral brown tone plays an important role in this theme. Active high-saturation red, green, yellow and blue are used as the secondary color to realize the awakening of senses. Linear patterns and geometric color blocks complete the minimalist style.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during their chanting. The pursuit of romance and love tells timeless and spaceless mythology with artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics interprets the pioneering New Romanticism of contemporary teenager culture.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.

Young people are having a more diverse cognition of the workplace fashion. They own more hobbies and skills and switch between different roles and jobs. No longer being a full-time worker, the youthful generation has formed a unique diversified fashion culture.

Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.

New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

Art is an eternal topic. Free graffiti of children is painted on clothing to present a distinctive fun hand-painted art. Cute animals and irregular geometric shapes combine childish strokes with joyous colors. Printing, jacquard and applique show the all-around diversity of infants' patterns and improve the playfulness.

In this modern urban lifestyle with faster pace, practical, comfortable and individualized streetwear is loved by more people. Meanwhile, long-restricted people are willing to escape from city and embrace the nature, which forms a commuting and outdoor high-street style. Practical pocket design, handmade dyeing, functional fabric, and heterogeneous splicing endow daily items with diverse practicality and futuristic fashion.

People are having more intensive desires for exploring the nature in the post-pandemic era, and family outing has become the mainstream of holiday. With the rising awareness toward environmental protection, infants' wear prefers the natural plainness and brings this theme -- Jungle Family. Fresh and gentle colors are combined with animal & plant prints to create S/S holiday looks.

Consumers welcome the new generation with passion after the special period. Vital and enthusiastic Gen-Z girls lead the post-epidemic fashion army. Sunny and sweet girly style is what they are chasing for. And they prefer durable denim and comfortable knitwear. Color will be the next noteworthy point. Healing and color-blocking collocation satisfies the needs in the new season. Attention should be paid to the application of handmade knitwear.

As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

The travel restrictions make consumers reform their home into playgrounds to satisfy kids' vigorous and lively instincts, which also stimulates consumers' seamless clothing demand for kid's playing and relaxation. Applique, embroidery and velcro are used to provide adjustable patterns and increase the playfulness. Creating joyous keynote through bright colors is the theme core. Lovely dolls and bright colors are added into the patterns to provide children with relaxing and happy playful time.

The fashionable and thermal polar fleece will keep influencing the whole fashion industry. It can present diversified styles through different items and provide stylish dressing collocations to the young male consumers. The following collocations are depending on different scenes, and each one has a high utilization rate.

The retro trend is continuously affecting the whole fashion world. And this season, modern style is injected into the retro to present a new modern retro style. The clothing collocation of jeans has a stronger expressiveness, retro flared trousers with modern vent, rising cuffed details and modern floor-length trousers with retro colors. And delicate fabrics and patterns are chosen to combine. This report will recommend clothing collocations of new modern retro style according to key scenes. And each collocation has a high utilization rate.