The 2024 Spring Festival Gala has directly pushed the new Chinese style Chinese style to a climax, from making offerings around the stove and ordering tea to Hanfu and Buddhist temples. In recent years, Chinese consumers, especially the younger generation, are collectively returning to the new Chinese style of "Eastern aesthetics". At the same time, throughout the men's fashion week, major brands have adopted Chinese elements, presenting the fashionable charm and vitality of traditional Chinese culture. The rise of this style means that Chinese elements are gaining international recognition with their unique charm. "New Chinese Style" combines traditional craftsmanship with modern style, not only retaining the traditional charm of the East, but also combining modern clothing design, making the style structure more suitable for daily wear.

The place where my heart is at ease is home. Home is not only a container and carrier for accommodating life, but also a place for people's souls to return to. The spiritual core of this theme is to encourage urban elites to create "luxurious" "leisure time" to allocate to their interests and hobbies in the face of being forced into a fast-paced and busy state of life, in order to build a spiritual habitat. In this construction process, we should use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. At the design level, the theme draws inspiration from leisurely living scenes outside of busy life, adhering to the concept of humanistic naturalism, focusing on exploring various dressing possibilities under literary style, and emitting effortless relaxation and charm in the exquisite materials and details.

Drawing on the concept of reclusive living in Chinese mountains and forests, catering to the spiritual and material needs of today's consumers, we integrate Eastern spiritual values such as herbal medicine, nature, and harmony between man and nature into the Chinese utopian concept. We harness the power of cultural heritage, celebrate the charm of traditional culture, and express the new Eastern aesthetics through profound cultural accumulation.