Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
Life · IKIGAI -- 19/20 A/W Design Development for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Chic Trench Coat -- 2020 S/S Men's Leather Apparel
In S/S 2020, leather trench coats are key items, featuring color-blocking design, functional style, glossy coating, drawstring and matte leather. Various references breathe life into coats.
Stylish Trench Coat -- 2019 S/S Clothing Collocation for Women
The trench coat was developed as a clothing for Army officers in the First World War. As the IKIGAI concept prevails, healthy and natural lifestyle become a new fashion, and thus plain trench coats evolve to be key items. In S/S 2019, trench coats do not focus on crisp design, but opt for sport elements including drawstring and hood. 3/2 shoulder and combination with suit give a soft touch.
Design Development for Womenswear -- Emotion & Love
The deconstructed and asymmetric styles are important in this season, alongside the drawstring design and light tulle. The new cotton & linen clothing is a way to express self-defense and femininity, and the style features concise and aesthetic.
Design Development for Young Women -- The Power of Walking
In the current craze of sport, nobody can resist the charm which outdoor sport brings, both psychologically and physically, it helps us challenge ourselves and gain power from walking. The intense colors highlight femininity and sporty feeling.