Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
Evolutionary Puffas -- Clothing Collocation of Women's Puffas
Function and practicality are key for A/W 20/21. Fabric and silhouette play an important role in this season. New fabrics and mixed materials are used. Updated fabrics and the intelligent-filling technique enhance functionality. Novel silhouettes include the outdoor street, professional outdoor style, tinfoil puffa, mid-length leisure puffa and overcoat-style puffa.
Utility Direction -- A/W 20/21 Clothing Collocation of Women's Puffer Coats
Function and utility are emphasized in 2020. Fabrics and silhouettes are key. New and mixed fabrics are used to make exaggerated silhouettes, lightweight puffer coats. The innovative fabrics and intelligent down filling technique make puffer coats more functional.
Padded Work Coat -- 19/20 A/W Men's Clothing Collocation
The prevalence of functional style also influences winter puffer coats. Multi-pocket design, neat workwear silhouette, warm hood and military camouflage are applicable.
Life · IKIGAI -- 19/20 A/W Design Development for Womenswear
In a fast-paced, high-stress and over-consumption society, people are spiritually barren, provoking reflections on life. IKIGAI means "purpose" or "the meaning of life" in Japanese, and that's the secret why people in Kohama, Okinawa live a cheerful and long life. IKIGAI calls for a healthier and more natural lifestyle, encourages people to find happiness in busy days and seek the original force of life.
Prediction · Internet of Everything -- 19/20 A/W Design Development of Womenswear
"In the future, when you are born, AI will know you, read all your emails, hear all the voice records and know your favorite moive..." Yuval Noah Harari, Israeli writer of A Brief History of Tomorrow, expressed his vision for the future world. The things depicted in the book have gradually come true. The oncoming 5G will enhance the exchange of humans and technology- Internet will step into the era of internetting everything.
Mystery • Dante's Mirage -- 19/20 A/W Design Development for Young Women
The revival of dark cultures drives the popularity of films and television programs about freaks and unknown phenomena. People turn to mystical things, mondo films and religious power to relieve anxieties in real life. Just as Dante's The Divine Comedy says, "I find that I have lost my way into a dark forest", we are seeking spiritual force in the journey of life, is that an angel, a demon, a cross or astrology?
Awakening ▪ Ready Player One -- 19/20 A/W Design Development for Young Women
We are entering the next decade which is creative, inclusive and transcendental. The new generation is awakening. Youth are optimistic about the present rather than pessimistic about the future. E-sports, electronic music and network community play a part in everyday life. People prefer creativity and fun, and they attach more importance to fulfilling personal values and enjoying life as Ready Player One.
Rise of Chinese Fashion -- 19/20 A/W Design Development for Young Women
Maybe you are not familiar with Chinese fashion, but it is developing rapidly. Li-Ning dazzled us at New York Fashion Week. "Made in China" is no longer a negative term, Chinese fashion is rising.
19/20 A/W Men's Looks -- Stylish Puffa
Fashionistas prefer funky puffas. Stylish patterns, varied silhouettes, bold colors breathe life into traditional puffas.
19/20 A/W Women's Down Jackets -- How to Match Up
Down jackets work as a must-have in autumn & winter, the detailing such as splicing, fabric-blocking and seamless quilting enriches the design.
19/20 A/W Men's Styling -- Down Coat
This winter is unexpectedly cold, many cities snowed and Shanghai had the heaviest snowfall in a decade, that is to say, a down jacket is essential to keep warmth.
18/19 A/W Women's Down Coat -- Fashion Looks
A warm down coat is ideal for the cold days, seeing the styles evolves richer and more stylish in this season, the design of detail is key, with different techniques bringing freshness for the down coat.
18/19 A/W Key Items -- Boys' Clothing
Boys' clothing in this season echoes the 1990s trend, with grunge and sport reference updating the conventional styles. Styles such as loose tapered pants and long check shirt are highlights .