The growing consumption demand and diversified developing trends promote the constant upgrading of underwear market. Social and cultural movements, such as body confidence, diverse inclusiveness, sustainable development, and diversified aesthetics, have had a significant impact on the market. Comfy, skin-friendly designs take the place of sexual appeal; applicability replaces functionality; the restrictions of body have also been changed to shape the body. In the future, underwear will no longer emphasize wearers’ sexy body curves blindly, but will pay more attention to the diverse beauty of women’s bodies.

Female Gaze underlines that the value of women should not be defined by men, and accepts all kinds of body shapes. Women break the stereotype of gender and age, remove traditional labels, and focus on the both physical and mental values. The standard of universal beauty works no more. They try to subvert the restriction of conventional garments and enjoy dressing freedom. A woman can be whoever she wants to be. Underwear can not only establish relationship between women and their bodies, but also offer emotional supports.