New Freedom -- The Design Development of Men's T-shirt & Sweatshirt

The word Lagom comes from Sweden, which represents a philosophical life attitude. Its moderate, not too much or less, similar to the golden mean in the Chinese culture, which means you don’t have to force yourself and keep in the comfortable pace. The theme of Lagom is to pursue the balance of life. For fashion design, Lagom expresses the pursuit of comfortable life and adherence to the quality of precise workmanship. It is the perfect combination of functionality, design and comfort.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Urban business style puts emphasis on the elite temperament of working professionals. Ranging from polos, pullovers to cardis, men’s knitwear pays more attention to yarn quality and stitch details. Cashmere is the key material in Fall/Winter whose exquisite textures create the sense of delicacy. Stitched details, geometric textures and fine-gauged stripes are the new directions in this season. Geometric jacquard is combined with fine-gauged textures to present sophisticated details.

Driven by the tonality of urban commuting style, parka has been the latest trend in A/W 23/24 which conveys identity and personality. Minimalist commute wear and elegant urban wear diversify the atmosphere of urban fashion through minimalist performance. On-trend colors are added into neutral palettes to interpret the versatile daily aesthetics.

Animism -- The Design Development of Menswear

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity integrate the ultimate sense of joy and cultural reconstruction into the same time and space, guiding people to explore the meaning of tradition, memory and free identity.

Sunlit City depicts the optimistic state of urban residents. As past experiences are softened, people bring freedom and positiveness to life. This theme integrates artistic city concept, neat lines and high quality. Minimalism is upgraded for pure and calm colors. Craftsmanship results in fine and durable works, interpreting a casual modern style.

The brigade feels the natural environment and the wander spirit after escaping from cities. The natural scenery once again stimulates visual sensory and color changes. Dark Ivy and Green Moss balance the classic leisurely style and diversified outdoor modelling. The Amber Brown and Night Owl inject practicality into the palette.

This turbulent society and unpredictable climate make home a refuge. With the rise of working from home, home becomes multifunctional. We rethink our new lifestyle and absorb healing strength from warm and cozy home.

With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.

Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.

As the post-1995 generation enters the workplace, business menswear keeps changing. The boundary of office uniforms and leisure clothing is vaguer. Outdoor elements are added to business knitwear. Melange yarns and casual blurring bring a retro feeling. Fluorescent colors decorated in geometric graphics create a younger and more practical business style, and show the new business style combining urban style and fashion.

The Amazon rain forest has been on fire for more than 3 weeks. Human beings must reflect on this disaster. The speed of using resources is 50% more faster than that of renewing. Global resources are scarce and precious. In May, 2019, U.N. released the report of Global State of Nature Assessment. More than one million species are at risk. All this contributes to the emerging of sustainable designs and garments.

As millennials become main consumers, many industries move into the fashion-forward transformation. A more directional quality is seen in business menswear. For men's business knitwear, color, craft and detailing are moving in a youthful direction.

Knitwear is versatile and simple. It can be matches with shirts, jackets and pants.