Active Urban City -- The Design Development of Men's Outerwear

Retro Time -- The Design Development of Menswear

Driven by the tonality of urban commuting style, parka has been the latest trend in A/W 23/24 which conveys identity and personality. Minimalist commute wear and elegant urban wear diversify the atmosphere of urban fashion through minimalist performance. On-trend colors are added into neutral palettes to interpret the versatile daily aesthetics.

Animism -- The Design Development of Menswear

The colors of Joyous Healing are highly impactive, bright, and unconventional, which lead us to that fantastic Alice’s Wonderland. These vital brights are modern, creative, and bold. The clean yet avant-garde hues of pinks and blues exude the vibrance of youthfulness. Loungewear in positive and healing colors can adjust our negative emotions.

We have a more intense desire for outdoor activities and travelling to the nature in this season. The contact with the outside world will affect the trend of patterns, apparels and materials. Inspired by the forest, steady Cinnabar(PANTONE 18-1540 TPG) and Rum Raisin(PANTONE 19-1321 TPG) are complemented by Rain Forest(PANTONE 19-5232 TPG) and Golden Glow(PANTONE 15-1050 TPG) to complete a palette for autumn and winter.

Fashion & cool styles are deeply loved by young consumers. The casualness and versatility of leather jacket has swept the market. The jacket this new season shows diversified styles. Preppy baseball jacket, chic mixed-material jacket, cool vest, cocoon jacket, and patchwork motor jacket inject fresh elements into the classics.

Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity integrate the ultimate sense of joy and cultural reconstruction into the same time and space, guiding people to explore the meaning of tradition, memory and free identity.

Awakened senses are the driving power to nourish the Sensory Hunger. The vision of network should be updated. Online art museum and screened news will take the place of the widespread Big Data information. Abstract vision and surreal Op Art cause psychological thinking and spatial extension. Fluorescent texture and the application of depth-of-field geometric patterns copy and transfer the sensory experiences. Micro touch is explored to bring consideration and meditation. Awakened senses underline the value of interaction and look for the meaning of tradition, memory and free identity. Ultimate joy and culture are recreated, and then integrated into the same time and space to approach the astonishing impact.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during their chanting. The pursuit of romance and love tells timeless and spaceless mythology with artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics interprets the pioneering New Romanticism of contemporary teenager culture.

In the kaleidoscopic world of the Spring Festival, warm colors dominate the palette of the Year of Tiger. The warmth, harmony and colorfulness weave our wishes, blessings and wonderful imaginations together.

In the era of overloaded information, our senses are easy to get tired and hungry. So we need the stimulation from all aspects to awake ourselves. The Sensory Intensifier pursues orderly aesthetics and transboundary senses to present the Intimate Customization of retro quality elites. The psychedelic visual effect of Op Art is fused with the extreme joy of Radiant and Colorful to reach the inner senses. Spatial hierarchy and color fluidity refine the real requirements of consumers, and extend the collection design and structural features of production.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during their chanting. The pursuit of romance and love tells timeless and spaceless mythology with artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics interprets the pioneering New Romanticism of contemporary teenager culture.

Young people are having a more diverse cognition of the workplace fashion. They own more hobbies and skills and switch between different roles and jobs. No longer being a full-time worker, the youthful generation has formed a unique diversified fashion culture.

In the eyes of infants, the world is full of newness and fantasy, and everything is waiting for being discovered and explored. In A/W 22/23, we pay attention to the whimsies of kids and discuss their longing for the future world. Intense colors are conflicted with irregular abstract patterns to tap the creativity and imagination of kids, which leads them to explore the world and be in awe of the nature with a positive and brave attitude. We hope you can explore and create new futures together with children.

Free, a word with infinite energy, gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to accept information constantly and try to look for their real-selves. Influenced by pioneering fashion culture, the dress of children is guided by the aesthetic of their parents. And Freed is more important to the fashion looks of teenagers. The core of this theme, Genderless Fashion is more likely to be accepted by young fashionistas. Loose outfits, plain materials, internet IP and crossover collaboration allow Freed to lead the fashion trend.

New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream-makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.

T-shirt is the major category of S/S 2022 girls' wear. Color evolution is combined with basic materials and patterns. Details beyond basic styles and material conflict will all be the future developing trend of girls' T-shirt.

Swimwear is no more a functional item. Its rich design elements and silhouette selections perfectly fit the diversified dressing styles of contemporary consumers. Athletic style, retro elegant style and various practical silhouettes have become the leading elements of swimwear this season.

Consumers welcome the new generation with passion after the special period. Vital and enthusiastic Gen-Z girls lead the post-epidemic fashion army. Sunny and sweet girly style is what they are chasing for. And they prefer durable denim and comfortable knitwear. Color will be the next noteworthy point. Healing and color-blocking collocation satisfies the needs in the new season. Attention should be paid to the application of handmade knitwear.