Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
My Free Age -- Theme Design & Development for Women's Underwear
The A/W 21/22 take on a retro rebellious style, and break limits of underwear via the street culture in the 1990s. At that time, sportif style played an important role, and there were many baseball jackets, logo sweatshirts and sneakers. The loose and casual design dominates, showing the fashion attitude of the younger generation. Ecology awareness allows us to improve products from a gender-free perspective.
Sweet Girl -- Clothing Collocation for Women's Skirts
The skirt plays an important role in womenswear, and becomes the best option in clothing collocation with its multiple colors and styles. In S/S 2021, designers need to focus on the irregular hemline design and match of a tight knitted top and a mid-length skirt. Clothing collocation keeps the retro fresh feel, with slightly retro colors. Proportion of tops and skirts is 2:3, fit for females with different body types.
Loving the Net -- Theme Design & Development for Women's Tennis Apparel
The Wimbledon Championships in June 2020 is suspended due to this pandemic. Roger Federer, a grand slam of four major tennis tournaments and with the world's highest score, has raised money for Australian wildfire. Tennis has developed from an aristocratic competitive sport into a general public sport, and tennis apparel is also affected by the vintage trend, showing a light retro style in 2021. Womenswear is dominated by sets and dresses, and the length is longer for convenient movements. Considering sweat and due to the pandemic, tennis apparel features detail craft changes, as well as the breathable and antibacterial fabric. We recommend Ralph Lauren's latest Earth Polo which is a waterless dyed polo shirt made from an average of 12 plastic bottles, and a tennis skirt in bio-fabric released by Adidas × Stella McCartney in 2019.
Reversed Future -- Theme Design & Development for S/S 2021 Womenswear
From 1940s to 1980s, technology developed rapidly. Lloyd Dunn coined Retro Futurism which is the imitation of early futurism by modern art. Nostalgic and tech futurism create parallel space-time. Early futurism has unrealized ideas, S/S 2021 retro futurism adds appeal to the future that never happened through virtual tech and colors. Digital space is in reversed space-time, taking us back to a new world.
Multi-piece Match -- Clothing Collocation of Womenswear
Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.
Retro Sports Style -- Clothing Collocation of Women's Knitwear
The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.
The New Year Plan -- Clothing Collocation for Women's Knitwear
The last winter of 2019 is coming to an end, and the 2020s will be another decade full of intelligence, curiosity and expectations. As the symbol of spring festival, auspicious vibrant red occupies an important cultural position in important festivals in China, and adds a luxurious bright color to winter. The dark grounding is helpful to highlight the lively feel of vibrant red. Metallic item is the key to the design & development for 2020. Patterns and traditional Chinese cultural elements are also important.
The Digital Age -- Theme Design & Development for Men's Sportswear
In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.
Utility- Clothing Collocation of Girls' Sweatshirts
Under the influence of environmental protection and sustainability, this season sweatshirts tend to be practical and versatile. Apart from conventional jersey, fleece fabric becomes hot. The oversized loose silhouette is welcomed. Functional woven fabrics, half-open zipper in the neck and pockets make sweatshirts functional, changeable and versatile. Color-blocked mock-neck with ribs and striped v-neck add novelty to the simple style.
H＋-- Thematic Design&Development of Womenswear
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Nostalgic and Fashionable Socks -- Design&Development of Socks
Nowadays we need socks which are practical, decorative and chic. Innovative details, attractive patterns and sustainable materials update socks. As essential items, socks echo the athleisure trend of A/W 20/21 garments. The nostalgic and romantic trend in the 1970s and 1980s, street skateboarding add newness to fashion socks. Trendy patterns and bright colors appeal to the young generation. The lightweight and translucent quality and shiny details are perennial. Yarns and finishing are updated.
Reinvented Fashion -- Styling for Women's Tees
Chinese fashion includes not only Japanese and South Korean elements but also new directions, in line with the Chinese street style. Here are five key points for tee matching: the tee with text and graphic styled with interesting accessories, the combination of sweet Japanese and South Korean elements and Chinese fashion, quirky dressing, highly saturated tones and dark items.
Evolutionary Puffas -- Clothing Collocation of Women's Puffas
Function and practicality are key for A/W 20/21. Fabric and silhouette play an important role in this season. New fabrics and mixed materials are used. Updated fabrics and the intelligent-filling technique enhance functionality. Novel silhouettes include the outdoor street, professional outdoor style, tinfoil puffa, mid-length leisure puffa and overcoat-style puffa.