The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

The latest photos of the fashion icon Bella Hadid have attracted many fashionistas. The trend led by intellectual females(Joan Didion, Fran Lebowitz and Miuccia Prada) has already swept the fashion world: Louis Vuitton’s cultured teenagers, Miu Miu’s retro preppy style and Prada’s sedate women. Nostalgic Yuppie is the theme that discovers the scholar vibe and gender-inclusive independence.

New European Minimalism exudes a healing, intimate and wonderful atmosphere, expressing new-era women’s pursuit of body comfort. Without all the redundancies, the spirit that yearns for the purity displays the ‘She Power’ to the world. Yarns and stitch skills express the sophistication and high quality of knitwear. Natural, powerful earthy tones are used the most to develop pullovers, cardigans and casual sets. The design of knitwear pays more attention to stitch skills, yarns and heterogeneous splicing to express textural and tactile conflicts. Openwork can better display the charm of patterns. The use of fancy yarns elevates the material and provides more possibilities.

Urban Commuting -- The Design Development of Women's Suit

Modern Deconstruction -- The Design Development of Women's Overcoat

Animism -- The Design Development of Womenswear

Nature is the carrier of all living beings. The natural world gives birth to human, and in the end, we have to return to where our hearts belong. When the wild outdoor fields meet the modern city, a romantic adventure will be launched in this A/W. Nature-sourced colors are complemented by brights. Textured fabrics as wool, knit, leather, and rough denim are applied to show both comfort and the charm of primitive nature.

Minimalism is a popular idea in the world of fashion. Following the principle of ‘Less is more’, designers use neat lines to present the elegant urban style. Wide shoulders and oversized silhouettes endow women with power and aura. Deconstructed multi-layered lapels and simple tailoring are fused into unisex styling to create a minimalist image for urban women.

Sourced from the natural world, the minimalist, gentle natural spectrum soothes people’s anxiety and impulsiveness. Everything is reborn in the adversity. We try to constitute a natural habitat in the cities to explore the harmony of body and soul. Urban artistic wanderers pursue tactile and durable qualities and break the traditional artistic, fashion, and living standards through their sense of humor.

The growing consumption demand and diversified developing trends promote the constant upgrading of underwear market. Social and cultural movements, such as body confidence, diverse inclusiveness, sustainable development, and diversified aesthetics, have had a significant impact on the market. Comfy, skin-friendly designs take the place of sexual appeal; applicability replaces functionality; the restrictions of body have also been changed to shape the body. In the future, underwear will no longer emphasize wearers’ sexy body curves blindly, but will pay more attention to the diverse beauty of women’s bodies.

Driven by the entry-luxury and modern tonality, the whole collection is presented by silhouettes to build elegance that can satisfy both commute and daywear. Wide-legged pant is the key shape. New trend colors are added into popular colors to present a minimalist yet modernized dressing aesthetic.

The topic of this report, “LESS IS MORE”, was inspired by the design mindset of the German architect Mies van der Rohe. This neat architectural style with powerful silhouettes and structures forms the minimalism of fashion design. Advanced pureness and qualities deliver an aesthetic attitude that is understated, restrained, gentle yet also powerful. With the epidemic-driven pragmatism, fashion consumers back into the track of minimalism. The topic is further divided into three series: Minimalist Unisex, Modernization, and Natural Casualness, endowing urban women with diversified styles.

Warm and positive tones group the palette of Elegant Resonance and present smart ladies' love for sophistication. Diverse warms as pale yellow and bold orange enliven the essentials. Winter moss and desaturated pink are combined to present a tender rhythm. Pure urban tones may affect the dressing of modern women and display a minimalist yet practical aesthetic.

Popular French style is divided into cold French style, retro French style, and girly French style. Cold French style exudes a neat, minimalist, and laid-back touch. H-line is the main silhouette; suit jacket, white shirt, white tee, and high-waist trousers(straight/tight-fit/flared) are the common items; accessories select silk scarves, sunglasses, hand bags, loafers, and square-toe boots; details create a relaxing and laid-back atmosphere, and display sexiness on waist and back; colorless tones are decorated by one or two brights to complete the palette. This report will introduce the color matching, items, details, patterns, and clothing collocations of cold French style.

Modern women's delicate requirements of the new life present urban elegency. The minimalist and sophisticated dressing of fur is suitable for a wide range of consumers. Leather & fur, polar fleece and patchwork coat have been the main directions in autumn and winter. This report will demonstrate the looks for new women through the matching of cropped coat & straight skirt, shirt jacket & straight pants, crew-neck fur coat & knitted pants, fur vest & skirt, and patchwork coat & suit pants.

In the post-epidemic era, the entire world is waiting for the awakening of design concept in China. Cultural confidence and consumption upgradation inject powerful aesthetic energy, which leads to the birth of a healthy, positive and sustainable design ecology. Wabi-sabi aesthetics neglect the current consumerism. Every ancient, shabby and even destroyed thing has it own story. We should empty and purify our souls to accept and watch this world from a new perspective.

People's rising education level allows them to get in touch with more aspects and be more sensitive. Consumers will treat the new attitude and concept of gender through a real and flowing strategy to promote the development of genderless.

In the post-pandemic era, Retro Joy uses extremely positive colorways to present young generation's love for nostalgic fashion, which promotes the constant development of passionate and retro styles.

With the increase of urban population and the development of urbanization, different conditions and emotions may lead to distinct clothing collocations. This report will refine the item direction through color proportion and key fabrics . The introduction of suit dress, shirt & pleated dress, fluffy shirt, and vest & dress demonstrates the way to present delicate and fashionable looks under urban conditions.

Freedom and optimism lead people to consume and think in a rational way. In S/S 2022, it will be a key emotional trend to care about real inner appeal, establish a positive psychological model and focus on people's sensory experiences. New Scandi Style is artistic, bright and elevated. Lower saturation pairs with high brightness to show weak contrasts. Multi-occasional items meet people's styling needs, while practical designs help to elevate multi-scene experiences.

In order to meet the delicate requirements of modern women for the new life, the clothing collocation of dress item is no longer presented in one-piece. The layered technique has been widely spread, and S/S 2022 dress items are also layered with other items to interpret the mismatch visual effect and the contrastive relationship between inside and outside. The various clothing collocations endow original gentle and elegant items with more emotional styles.