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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Golden 1990s -- The Design Development of E-Commerce Womenswear
    Hot

    2024-01-16 67786

    Golden 1990s -- The Design Development of E-Commerce Womenswear

    The popular TV drama "Blossoms Shanghai" brought the fashion of Shanghai in the 1990s to the public. The fusion of Hong Kong style retro and Western grandeur creates a unique modern retro style of the 1990s. The 1990s was an era of tremendous economic development and rapid growth, with various industries rapidly updating and upgrading, especially the clothing industry. The prosperity in life has made people yearn for beauty and look forward to it. At this time, the foreign clothing industry is also in a prosperous era. Through frequent exchanges between reform and opening up and Europe and America, new trends in the clothing industry have entered Hong Kong and rapidly developed inland, blooming and prospering in Shanghai, an international city. At the same time, a large number of films and TV dramas about the 1990s have emerged. Different films and TV dramas from different regions, such as "Wild Bloom" and "Like a Flowing River," not only evoke nostalgia and longing for the 1990s among the audience, but also arouse a strong interest in the fashionable clothing of the characters in the dramas among many consumers. Fashion is a cycle, and what kind of prosperity will the current Alpha era bring to this modern retro style once again?

  • Light Luxury -- The Design Development of Women's Shirt
    Hot

    2023-12-27 74731

    Light Luxury -- The Design Development of Women's Shirt

    A simple and concise shirt is a must-have pairing item for spring and summer. The most suitable point item for creating an elite style working-class female lead style shirt. The shirts for spring/summer 2025 focus on simplicity and refinement, reducing complex design elements and replacing them with exquisite details to reflect low-key luxury. This project elaborates on color, fabric, pattern, silhouette, craftsmanship, and details, and provides practical dressing directions based on the direction of the occasion, bringing more trend references for the design and development of shirt items in the new season.

  • Calm Down Endorphins -- The Design Development of Down Jacket

    2023-12-19 100283

    Calm Down Endorphins -- The Design Development of Down Jacket

    Calm endorphins are a dressing style that is completely opposite to dopamine, which refers to a dressing style that creates a sense of pleasure through pairing. Coordinate and match high saturation colors, seeking harmony and balance in bright colors. A dressing style that stimulates dopamine secretion in the brain through clothing, resulting in a sense of pleasure and satisfaction. And endorphin is a hormone secreted by the pituitary gland. The production of endorphin needs to be bitter first and then sweet, and it will produce a kind of satisfaction when achieving the goal. If dopamine is the color of joy, then endorphins are the silent black. Endorphins wear a low saturation color scheme in contrast to dopamine, with the most classic color being black.

  • A/W 24/25 Key Trend for Women's Down Jacket

    2023-09-18 94891

    A/W 24/25 Key Trend for Women's Down Jacket

    This article brings together key trends and reference development points for 24/25 autumn/winter cotton and down products, including macro trend perspectives.

  • Gorgeous Phantom -- The Design Development of Women's Underwear & Loungewear

    2023-08-24 117953

    Gorgeous Phantom -- The Design Development of Women's Underwear & Loungewear

    The magnificent phantom is a luxurious and retro grand dream, where one can catch a glimpse of the exaggeration of drama and the romance of musicals. Here, you can have a candlelight conversation with Shakespeare, become a noble lady at a grand salon ball, and extend into the present world, even into the surreal and psychedelic future. The lingerie under this theme outlines the texture of women's curves, and intricate and interesting patterns leap on sleepwear. "Magnificent" is the most appropriate adjective to describe this vivid dream of women.

  • Wandering Adventure -- A/W 24/25 Design Development of Women's Knitwear

    2023-06-27 111841

    Wandering Adventure -- A/W 24/25 Design Development of Women's Knitwear

    I have always been fascinated by exploring the balance between ostentatious appearances and deep thinking. This theme revolves around returning to the essence of life and extends to the subtle beauty found in everyday life and scenic journeys. Through meticulous craftsmanship that focuses on materials and details, as well as the concepts conveyed by 'dynamic craftsmanship' and 'quiet power,' it triggers thoughts on the relationship between beauty and comfort and further explores the connection between fashion and individuals. In the long journey of fashion evolution, a perfect balance has been achieved between color, texture, and contour, merging the traits of minimalism and abstract expressionism. It embraces a receptive attitude to examine diverse styles and combines them into personal expression, deconstructing and reshaping cultural ideologies and aesthetic standards tied to everyday routines, and discovering novelty in seemingly ordinary aspects of life.

  • Elegant Mobility -- The Design Development of Women's Fur

    2023-05-15 83045

    Elegant Mobility -- The Design Development of Women's Fur

    During economic downturns, the concept of clothing monetization is bound to resonate. In the post-pandemic era, people are cautious about consumption, and classic and simple garments are highly favored. Elegance and poeticism focus on a simple yet sophisticated aesthetic, promoting fashion towards a low-key luxury style. The exquisite tailoring, natural fur materials, and natural elements add embellishment, deeply cultivating the versatility and universality of classic wardrobe staples, showcasing their enduring charm.

  • Elegant Lady -- The Design Development of Women's Pullover

    2023-03-02 127260

    Elegant Lady -- The Design Development of Women's Pullover

    The quality of life, the spirit, and the joyful mentality are the core trends of today. The relaxed and comfortable elegance makes every single item worth considering. The color design of knitwear in this style focuses on using natural colors. The knitwear for elegant ladies pays more attention to highlighting the mature and elegant charm of women. Pullovers are the key items for elegant ladies. Through details and matching, they create exquisite style and tone, presenting a more suitable style for urban commuting wear.

  • Chinese Style -- The Design Development of Women's Gown

    2022-09-30 168515

    Chinese Style -- The Design Development of Women's Gown

    Chinese market is the fastest recovering market in the world in the post-pandemic era. International brands regard China as their primary market, and Chinese buyers also focus eyes on local designer brands. In the fashion market, Gen Zers’ rising spend ability and cultural confidence drive them to pay for Chinese-style gowns.

  • Elegant Blooming -- The Item Design Development of Women's Dress
  • Lagom -- The Design Development of Women's Leather & Fur

    2022-06-22 127138

    Lagom -- The Design Development of Women's Leather & Fur

    The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

  • Elegant Roaming -- The Design Development of Women's Trousers

    2022-05-17 130799

    Elegant Roaming -- The Design Development of Women's Trousers

    Trousers is no longer a functional item, but a fashionable product. The sense of fashion becomes an essential factor for consumers. Basic and practical colors in Fall/Winter 23/24 are used to broaden the range of products and hues.

  • Animism -- The Design Development of Womenswear
  • Modern Commuting -- The Design Development of Women's Knitted Undershirt

    2022-03-25 148310

    Modern Commuting -- The Design Development of Women's Knitted Undershirt

    Sophisticated knitwear pays more attention to present women’s mature elegancy. As a staple for design development, undershirt brings a delicate tonality to urban commuting through details and matching.

  • Animism -- The Design Development of Women's Knitwear

    2022-01-11 213467

    Animism -- The Design Development of Women's Knitwear

    Sourced from the natural world, the minimalist, gentle natural spectrum soothes people’s anxiety and impulsiveness. Everything is reborn in the adversity. We try to constitute a natural habitat in the cities to explore the harmony of body and soul. Urban artistic wanderers pursue tactile and durable qualities and break the traditional artistic, fashion, and living standards through their sense of humor.

  • Elegant Resonance -- The Design Development of Women's Leather

    2021-11-29 124424

    Elegant Resonance -- The Design Development of Women's Leather

    Warm and positive tones group the palette of Elegant Resonance and present smart ladies' love for sophistication. Diverse warms as pale yellow and bold orange enliven the essentials. Winter moss and desaturated pink are combined to present a tender rhythm. Pure urban tones may affect the dressing of modern women and display a minimalist yet practical aesthetic.

  • Urban Elegancy -- The Clothing Collocation of Women's Fur

    2021-10-01 152629

    Urban Elegancy -- The Clothing Collocation of Women's Fur

    Modern women's delicate requirements of the new life present urban elegency. The minimalist and sophisticated dressing of fur is suitable for a wide range of consumers. Leather & fur, polar fleece and patchwork coat have been the main directions in autumn and winter. This report will demonstrate the looks for new women through the matching of cropped coat & straight skirt, shirt jacket & straight pants, crew-neck fur coat & knitted pants, fur vest & skirt, and patchwork coat & suit pants.

  • Awaken -- The Design Development of Women's Underwear & Loungewear

    2021-08-27 157719

    Awaken -- The Design Development of Women's Underwear & Loungewear

    The current fast-paced life puts many urban youths and women under huge pressure. Stress not only appear in emotions such as anxiety, confusion, collapse, but also takes away our happiness when we event don't notice it. Modern women with multiple social identities are too easy to wrap themselves too hard, finally be trapped in high pressure. What's needed the most is the self-released of drama healing, to find another relaxed self. Let your heart return to a light state, as well as your body, awaken the inner feminine power of women!

  • Eastern Aesthetics -- The Design Development of Women's Loungewear

    2021-03-14 172172

    Eastern Aesthetics -- The Design Development of Women's Loungewear

    "National confidence" and "cultural output" are right on trend. Due to the instability of foreign economy, international trades transfer to sales in domestic market. Many OEMs working for foreign brands turn to serve domestic customers and sell on e-commerce platforms, which accelerate the rise of Chinese products. Consumers find that local brands also have good quality. From Chinese Fashion 1.0 to 2.0, domestic designers emerge on international fashion weeks to disseminate and inherit Chinese culture. From May to July 2020, the sales of Hanfu on T-mall overseas platform get a year-on-year growth of over 20%. As classics fuse with modernity. Chinese style is given a new lease of style.

  • Modern Retro -- The Clothing Collocation of Women's Jeans

    2021-01-22 103717

    Modern Retro -- The Clothing Collocation of Women's Jeans

    The retro trend is continuously affecting the whole fashion world. And this season, modern style is injected into the retro to present a new modern retro style. The clothing collocation of jeans has a stronger expressiveness, retro flared trousers with modern vent, rising cuffed details and modern floor-length trousers with retro colors. And delicate fabrics and patterns are chosen to combine. This report will recommend clothing collocations of new modern retro style according to key scenes. And each collocation has a high utilization rate.

  • Vest New Look -- The Clothing Collocation of Women's Knitwear

    2021-01-13 135024

    Vest New Look -- The Clothing Collocation of Women's Knitwear

    The sweater vest item has a rising trend in this season, feminine grace is added to the remained neutral-gender style. In 2022 early autumn, the slightly waisted knitted vest presents a modern New Look and reappears the elegant women lines. The layered vest and shirt underline the feminine power. Inspiring from the collocation of equestrianism, high-ribbed sweater vest becomes an important item. Following the stylish Too Cool Aesthetics, vest is the important Too Cool element. The collocation of sweater vest and silk dress can present feminine temperament the most.

  • Gentlewomen -- Theme Design and Development of Women's Underwear and Loungewear

    2020-12-27 125832

    Gentlewomen -- Theme Design and Development of Women's Underwear and Loungewear

    In the fashion circle where fashion elements are constantly circulating, old designs are constantly returning to center stage. Vintage culture has become a new trend. The so-called "vintage" refers to clothes made from the 1920s to the 1990s, and clothes before 1920s are called antiques. They record all kinds of fashions in the last century and are full of the sense of history that fast fashion does not have. In addition to the sense of history and story, environmental protection is also an important reason for their popularity. Making clothes consumes resources, produces pollution and makes people feel guilty when buying and buying, thus supporting the recycling of clothes decades ago. Under the sweeping trend of restoring ancient ways, MODs Look Preppy Chic Tweed Run Style, a continuation of the British Style of three schools with a sense of history and culture, is both elegant and gender-neutral and modern.

  • Clear Layers -- Clothing Collocation for Womenswear

    2020-11-16 136063

    Clear Layers -- Clothing Collocation for Womenswear

    Pressure and anxiety in reality drive us to long for beautiful dreams, which leads to the birth of many virtual and dreamy objects. As for clothes, more and more sheer and light items keep rising. In S/S 2021, clothing collocation pays more attention to layered match between lightweight items, rather than complementary items such as cover-ups. Multiple clear layers make the styling vague and light.

  • Daily Commute -- Clothing Collocation for Women's Jeans

    2020-11-13 115881

    Daily Commute -- Clothing Collocation for Women's Jeans

    Jeans include varied silhouettes such as the straight, the tapered and the wide-leg, embrace different body types and offer more possibilities via different styling. This season jeans are also favored by office ladies. Powerful lines highlight female social status. They are combined with other items for a new nonchalant look.

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