Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-01-08 80843
Vibrant Golf -- The Design Development of Golfwear
Golf is traditionally considered a noble sport. However, with the participation of more young people and the dominance of urban lifestyles, golf today is increasingly focused on breaking this bias and emphasizing it as a national sport. The development of golf in China is showing trends such as popularization, younger consumer groups, and cooperative operation. This change in demand is also affecting the supply side, and golf is starting to target younger consumer groups, becoming a new trend in golf segmentation. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for golf development, helping designers develop innovation.
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2023-11-27 83858
Racket Sports -- The Design Development of Sportswear
People's attention to healthy lifestyles, the ease and wide adaptability of ball sports, the promotion of media and sports events, and their social and entertainment value. Together, it has promoted the rapid development and popularization of ball games such as badminton, tennis, and badminton. There is also a commonality in clothing, which is the pursuit of comfort, breathability, flexibility, lightweight, and sun protection. This article will combine current popular trends to provide theme style, key silhouettes, and key design points for swing sports, helping designers develop innovation.
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2023-05-17 109610
Elite Golf Course -- The Design Development of Men's Golf Wear
With the emergence of various new sports, the design trend of golf clothing is also moving towards the combination of fashion and sports, gradually becoming more casual. Mainstream fashion brands such as BOSS, Tory Burch, and A.P.C. are also constantly launching golf-inspired clothing to adapt to consumers’ daily leisure occasions. At the same time, designers are constantly exploring a balance between fashion and classic sports, integrating trendy styles such as streetwear, vintage, and collegiate style with golf images, making golf a part of pop culture.
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2023-05-11 113725
The Design Development of Pickleball Wear
Pickleball, as a new and inclusive sport suitable for people of all ages and genders, is rapidly developing by combining the traits of badminton, table tennis, and tennis. It involves hitting a ball with a paddle, and has less activity and exercise than tennis, making it a great exercise option for those who find tennis too challenging. Some people jokingly call pickleball "old people's tennis," but it is actually a sport suitable for all ages. Due to its low entry cost, easy-to-follow rules, and social distancing-friendly format, pickleball quickly became popular, breaking the shortcomings of the three major racquet sports and becoming an accessible and popular sport for all.
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2023-04-14 146882
Tenniscore -- The Design Development of Womenswear
The fashion trend of #tenniscore rises again. From influencers to fashion shows, we can see the popularity of tennis clothing. The classic items worn on the tennis court are combined with statement fashion elements or mixed with casual wear to reinterpret the urban tenniscore.
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2022-11-29 124406
Rebuilt Classic -- The Item Trend for Women's Golfwear
With the blurred boundaries between sports and fashion, people’s pursuit of high quality, beauty and personality diversifies the golfwear. Newest fashion elements are integrated into professional sportswear to lead the fashion trend.
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2020-04-26 152616
Loving the Net -- Theme Design & Development for Women's Tennis Apparel
The Wimbledon Championships in June 2020 is suspended due to this pandemic. Roger Federer, a grand slam of four major tennis tournaments and with the world's highest score, has raised money for Australian wildfire. Tennis has developed from an aristocratic competitive sport into a general public sport, and tennis apparel is also affected by the vintage trend, showing a light retro style in 2021. Womenswear is dominated by sets and dresses, and the length is longer for convenient movements. Considering sweat and due to the pandemic, tennis apparel features detail craft changes, as well as the breathable and antibacterial fabric. We recommend Ralph Lauren's latest Earth Polo which is a waterless dyed polo shirt made from an average of 12 plastic bottles, and a tennis skirt in bio-fabric released by Adidas × Stella McCartney in 2019.