Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
2019 S/S Design Development for Young Women -- Generation Y
Generation Y includes all people born from 1984 to 2000, and the Millennials will become the main customer group by 2019. They feel unsafe and prefer frequent consumption. Fashion-forward Generation Y are tired of following the same style, and they are eager to define themselves with offbeat clothing. Innovative and rebellious concepts make apparel an extreme desire rather than necessity, which means novelty recreations and rebellious mix-and-match are important to Generation Y.
2019 S/S Design Development for Young Men -- Generation Y
The generation Y, known as the Millennials, who want to express themselves by the individual and fashion-forward clothing. Creativity and rebellious philosophy have turned garments into something of an extreme craving rather than a basic need.