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Reversed Future -- Theme Design & Development for S/S 2021 Menswear
Reversed Future combines early futurism and modern apparel design. The exploration of virtual digitization brings a world that "never happened". It provides possibilities to street brands, with Gen Z, electronic music, street arts and subcultures to update the concept and create a diversified and mixed fashion system. Street brands make a statement through better silhouettes, patterns and materials. This theme gives new directions for design.
Urban Bystander -- Theme Design & Development for Womenswear
We live in the familiar city, drink coffee, look out of the window and observe the people passing by. It seems that we are lonely, but we find solace here. We are obsessed with this subtle urban loneliness. We appear languid, but are determined to find ourselves. We are into the society, but still are calm urban bystanders.
Urban Bystander -- Theme Design & Development for Menswear
With coffee in hand and wearing elevated business casual garments, men walk on the busy city streets. They enjoy the urban life, but are eager to integrate into the city. They appear languid, but are determined to find themselves. They are into the society, but still are calm urban bystanders.
Holiday of BoBos -- Theme Design & Development for Menswear
Travel is a way for human to explore the world, to pursue freedom and adventure. BoBos start a discovery tour about holiday, with swaying sycamores and undulating waves to escape busy life. Bourgeois qualities blend with free and artistic Bohemian style for an imaginative trip. Memory flashes back and time slows down, people embrace nature to enjoy vacation.
Excited Fascination -- Theme Design & Development for S/S 2021 Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
Futuristic Geek -- Clothing Collocation for Men's Knitwear
Technology is re-creating every aspect of our daily life in a brand-new way and energy. New technology drives the iteration and evolution of garment manufacturing industry. The era of intelligent manufacturing has arrived. Geeks who create commercial modes, cutting-edge technologies and fashion trends guide the new trends and new challenges in the frontier of science and technology, which also brings inspirations for men's knitwear. Light design and the slight quality sense are combined with styles to be fit for business or casual occasions.
Reversed Future -- Theme Design & Development for S/S 2021 Womenswear
From 1940s to 1980s, technology developed rapidly. Lloyd Dunn coined Retro Futurism which is the imitation of early futurism by modern art. Nostalgic and tech futurism create parallel space-time. Early futurism has unrealized ideas, S/S 2021 retro futurism adds appeal to the future that never happened through virtual tech and colors. Digital space is in reversed space-time, taking us back to a new world.
Immersive Weekend -- Theme Design & Development for Menswear
The spread of the outbreak once again sounded the alarm for human beings-be kind to nature and be in awe of life! Unexpected haze will eventually be dispelled by the sun! The lush forests, the gentle breeze, and the fertile soil are all free gifts from nature. The ordinary existence is worth remembering forever! Inspired by the culture of the mountain system, take a wonderful journey across mountains, lakes and seas, break the boundaries, and find a breakthrough self from the infinite possibilities.
Holiday of BoBos -- Theme Design & Development for S/S 2021 Womenswear
Pursuit of freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.
Belle Époque -- Theme Design & Development for S/S 2021 Womenswear
Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
The Maximalist -- Clothing Collocation of The Young Lady Style
Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.