The fast-tempo lifestyle prompts us to rethink the meaning of work, family and life. The quality of life not only comes from materials, but also joyful spirits and attitudes. ‘Not too much or too less’ is the core of Lagom. This theme is trying to reach a balance in the life and finding details from multiple dimensions. Slowing down the pace and releasing anxiety, we need to enjoy the intelligent lifestyles at home.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.