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2020-05-23 129224
Day-Trippers -- Theme Design & Development for Women's Swimwear
During this turbulent period, consumers will be interested in staycation and explore destinations that are closer to home. Therefore, swimwear should be worn across multiple locations, from garden lounging to the pool. Highly functional fabric and comfortable design make the item more versatile and time-tested. Multifunctional design is key to meeting the demand for leisure, sports and intimates, such as "swim to gym" and "intimates-style swimwear" design. Designs should tap into rose-tinted nostalgic tones. Nostalgia reveals a desire of escaping from reality, so sun-bleached retro floral prints can create statement-making looks. Neutral tones keep the design prevalent and enhance the appeal to wider consumers.
