Joy is the pursuit for everyone. But as we recover from the epidemic, fear and anxiety take the center stage. As new optimists continue to seek joy and positive energy, brighter colors will be used to convey happiness. The healing emotional tones on underwear create a connection between apparels and people’s characters and emotions.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

Many families put emphasis on the intimate relationship with animals and plants. Parents take their kids to farmlands to let them know how the grain grows and how the animals live. With the strong curiosity, kids will also experience the lifestyle in the countryside.

In the era of uncertainty, students may not be able to get together with classmates or attend graduation ceremonies as scheduled. However, nothing can stop them from commuting online. Teenagers are now sharing the preppy fashion, establishing aesthetic communities, and exploring the common hobbies. We can see over 1,600,000 posts about #darkacademia on Instagram and over 1 million posts on Tumblr. Top fashion brands also show their love for preppy style in their new collections.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

The colorway of Outdoor Adventure finds inspirations from camping and hiking. The thick earthy tones are mixed with saturated brights to create a harmonious yet eye-catching palette. The hues sourced from mountains, streams and rivers reflect the longing for wonderful outdoor times.

Urban business style puts emphasis on the elite temperament of working professionals. Ranging from polos, pullovers to cardis, men’s knitwear pays more attention to yarn quality and stitch details. Cashmere is the key material in Fall/Winter whose exquisite textures create the sense of delicacy. Stitched details, geometric textures and fine-gauged stripes are the new directions in this season. Geometric jacquard is combined with fine-gauged textures to present sophisticated details.

Hot Girls -- The Item Design Development of Women's Denim

With the lifting of global lockdown, the comeback of sport matches and musical festivals leads to the revival of Going-out Fashion. The concept of 'micro vacation' has also been a trend. Retro elements such as disco, basketball, tennis and golf are the mainstreams, which turns the eyes of young consumers to nostalgic fashion and vintage fits. The on-trend American retro fashion is updated by the sporty boom. Gender-inclusive sportswear and the prevalence of retro fashion reflect the spirit and vitality of this era of freedom.

Elegant Blooming -- The Item Design Development of Women's Dress

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

The latest photos of the fashion icon Bella Hadid have attracted many fashionistas. The trend led by intellectual females(Joan Didion, Fran Lebowitz and Miuccia Prada) has already swept the fashion world: Louis Vuitton’s cultured teenagers, Miu Miu’s retro preppy style and Prada’s sedate women. Nostalgic Yuppie is the theme that discovers the scholar vibe and gender-inclusive independence.

People’s lifestyles and living concepts will be changed a lot, figuring out that health and the respect for nature should be put on the first place. Inspired by the topics about health and environmental protection, we can foresee the truth of life from clothing and find a relaxing place surrounded by comfortable, soft fabrics. To feel the simple, natural, tranquil and wonderful home times, we need to seek for the plain goodness in our lives.

New European Minimalism exudes a healing, intimate and wonderful atmosphere, expressing new-era women’s pursuit of body comfort. Without all the redundancies, the spirit that yearns for the purity displays the ‘She Power’ to the world. Yarns and stitch skills express the sophistication and high quality of knitwear. Natural, powerful earthy tones are used the most to develop pullovers, cardigans and casual sets. The design of knitwear pays more attention to stitch skills, yarns and heterogeneous splicing to express textural and tactile conflicts. Openwork can better display the charm of patterns. The use of fancy yarns elevates the material and provides more possibilities.

Urban Commuting -- The Design Development of Women's Suit

Active Urban City -- The Design Development of Men's Outerwear

Porsche has restaged the iconic photo of the 356 B model. The Porsche Jump shows two-times Olympic champion Aksel Lund Svindal ski jumping over a Porsche Taycan situated between gigantic walls of snow as high as buildings.

Golden Age -- The Design Development of Women's Underwear & Loungewear

Dopamine styles give joyful, delighted and positive moods through colorways and playful patterns. Knitwear shows vitality and dynamics through pretty brights. Except for pullovers and cardigans, vests and sets are also the staple. Pattern design is the key. All-over geos, color blocks, stripes, letters and cartoon characters enrich the appearances and show playfulness.

Creative Preppy -- The Design Development of Kidswear