The most eye-catching summer vacation style is once again returning to fashion trends. The new vacation style is between the naval uniform style and the bohemian unrestrained freedom, with a seaside vacation atmosphere as the main focus, combined with maritime elements and bohemian fishing nets weaving, coupled with essential sea soul stripes, forming a maritime vacation style.

The Blokette style is a fashion trend that combines the styles of "Blokecore" and "Coquette". It blends the casual masculine style with the delicate elements of women, creating a unique, interesting, and contradictory fashion attitude. This style has sparked heated discussions on social media and has become a popular trend in 2023. The features of the Blokette style include sports jerseys, American letter jackets, high saturation color blocking designs, paired with vintage skirts, pleated skirts, and other bottoms, as well as decorations such as bows and lace knee socks. Paired with Mary Jane shoes or vintage sneakers, you can perfectly showcase the Blokette style. This is a bold mix and match style that attracts people who enjoy challenging tradition and pursuing personalized styles.

Escape from the reinforced concrete of the city and have a close encounter with mountains, lakes, and nature. As the birthplace of outdoor trends, Xiaohongshu has led the continuous rise of outdoor fever. From young people to people of all ages, they have become involved in the outdoor craze, and the outdoor industry has entered a new stage of rapid development. The outdoor craze represented by camping, fishing, and emerging sports encourages people to put down their phones to fight against "nearby disappearance" and alleviate various anxieties in life. More and more urbanites are pursuing freedom, living in the city while their spirits wander outdoors.

In recent years, the fashion industry has continued to see a flourishing scene of romantic aesthetics, inspiring a series of new styles of romanticism. On social media platforms, fashion trends such as Balletcore, Barbiecore, and Madeline have received widespread attention, interpreting romantic connotations and becoming representative fashion symbols for young people to express themselves. These styles satisfy young people's pursuit of beautiful symbols and are seen as important forces leading fashion trends. On social media, the attention of these styles continues to rise, with a wide fan base. They showcase the unique aesthetic appeal of Romanticism, convey the core essence of Romantic aesthetics, and bring people emotional expression and spiritual comfort.

In the spring and summer of 2024, the trend of design planning with the theme of "leisurely holidays" is predicted. Men's clothing designs positioned on leisure, vacation, and retro themes will showcase unique fashion elements, with retro sentiment running through the entire design theme. In terms of color, the focus is on showcasing natural primary colors, showcasing the beauty of the seaside and countryside; In terms of patterns, palm, small animals, flowers, marine creatures, and stripes are the main elements; In terms of craftsmanship and fabric, the design principle is to showcase handmade craftsmanship and a simple attitude towards life, bringing a series of cotton and linen, handmade lace, crochet, and hollow out as the main elements. Intended to showcase a relaxed and casual attitude towards life during holiday travel.

"Relaxation" and "scholarly atmosphere" are the core atmosphere under the theme of fashionable and excellent student style. The concept of fashionable top students originates from the "intellectual style", which cleverly combines the elegance of academic style with the lazy leisure of Korean and French styles, creating a simple, comfortable, and artistic atmosphere. Usually, low-key and introverted color combinations are used to create a unique and casual way of expression, highlighting personal uniqueness and charm. Whether in school or leisure time, the combination of intellectual style can make us feel the comfort of freedom, expressing our longing and pursuit for knowledge and wisdom.

In recent years, consumers have increasingly embraced a relaxed, lazy, comfortable, and simple approach to dressing. A new style of dressing has emerged, known as Cozy Fit. Compared to other styles like Clean Fit, Cozy Fit places greater emphasis on a comfortable and laid-back "lifestyle dressing," while also focusing more on the design of individual pieces. It abandons fixed pairing formulas, emphasizes practicality, and particularly highlights layering basics and multiple ways of wearing a single item. Its core concept is to create minimalist and easygoing looks with a touch of sophistication through the combination of basic color tones and loose and comfortable silhouettes. It caters to the current consumers' demands for comfort and practicality while showcasing a sense of fashion taste in dressing. The rise of Cozy Fit reflects consumers' pursuit of clothing comfort, freedom, and utility, as well as their desire for personalized and diversified dressing styles.

Retro and Y2K have always held a place in the fashion scene. People's nostalgia for the past is reflected in various habits and details of life. For example, the popular "Subject 3" dance on TikTok is developed based on the disco dances of the 70s and 80s, and through numerous renovations and adaptations, it has become a trend of the new generation. In film and television dramas, stories about the development and changes of the times, such as "The Glory of the Older Generation," can also be seen. The costumes of the characters in the drama reflect the sense of the era and even become a source of inspiration for the new retro fashion. In the ever-changing era of technological development, with the continuous advancement of technology and AI, people can apply retro innovation to more new scientific techniques. The technological feel simulated by AI brings a new breakthrough to retro. Just like the cross-era feeling of the Y2K millennium babes, this time we welcome the new Z generation.

Chinese style old money style refers to the trend of incorporating modern fashion elements based on traditional Chinese culture. This style emphasizes luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Fashion is characterized by smooth contour lines and flexible and tense materials, showcasing the charm of Eastern style.

Influenced by the trend of sports revival, this theme draws on the key points of clothing in sports such as motorcycles, racing, and esports, and combines Blokecore to create high-end competitive style men's clothing. This theme combines retro nostalgia with Y2K trends, integrating strength and masculinity, constantly exploring between competitive fashion and functional technology, to meet the structured design of protecting the body from injury during sports. At the same time, combining modern fashion elements, showcasing wearable competitive attire in daily life.

The popularity of elite luxury brands, which continue to maintain a popular trend, is still on the rise. The fashion choices of the elites in the Hong Kong drama "Queen of News", which has recently gained a lot of attention, have caused a trend in the style of female leads in the workplace. At the same time, the press conferences of major brands and the appearances of fashion weeks are conveying signals of low-key luxury. After experiencing styles with strong visual impact and diverse design elements such as Y2K, trendy and spicy girls, and retro romance, consumers are more looking forward to the return of a minimalist style that is visually soft but subtly powerful. Unlike the previous minimalist style of "frigidity", Elite Luxury showcases more luxury and delicacy beyond minimalism. The difference from the previously popular "old money style" is that the elite luxury style places more emphasis on fashionable urbanism, while the old money style places more emphasis on retro leisure. Therefore, the quiet luxury style has become a beloved style among urban elites. At the same time, the simple design and comfortable silhouette of the quiet luxury style not only allow urban women to enter and exit business reports and gatherings, but also effortlessly showcase fashion in their daily life after work.

In the current era where many college styles are popular, consumers are no longer satisfied with existing American style dynamic sports colleges or European style elite colleges, but rather hope for diversified new college styles to emerge. At major fashion shows in the spring and summer of 2024, the combination of sleek silhouettes and exquisite details, coupled with a rich range of design elements, has made exquisite villains one of the new top trends. The popular Korean drama "Dark Glory" and Zhang Yuanying's new song style, known as "human MIU MIU," both elaborate on the "evil girl style" This type of new sweet cool college wind is causing a storm. Combining the latest ALL BLACK color trend with street culture such as rock punk and three-dimensional decorations such as sweet ruffles, creating a spicy and sweet feminine charm. The detailed designs of the academic representative's bow tie, belt, buckle, and other details have enriched the delicacy of this style.

This series creates an imagined utopian world where fashion has become a negative concept. This virtual society strives to avoid the existence of individual differences and attempts to eliminate the existence of individual will and uniqueness. However, in this virtual story, a group of individuals with self-awareness. The people bravely resisted this trend of unification and launched a collective uprising. Their rebellious behavior became the core of the entire story.

【 Random 】 【 Freedom 】are the spiritual core of Urbancore, and modern urbanites are filled with a thirst for freedom. Being in the city and wandering outdoors, so many scenes must be its essence. Compared to the outdoor style of the Gorpcore Mountains, this is a style set against the city, combining outdoor trends with urban lifestyles; Bringing outdoor style into the city, integrating sports style into OOTD, breaking free from the constraints of location and breaking through the boundaries of fashion, this is Urbancore! Even for daily work, I hope to convey the happy mood of "people in the city, hearts in the mountains" through urban sports style clothing.

Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

The new Chinese style national style injects modern life inspiration into traditional styles, reinterpreting and reinterpreting traditional Chinese culture. It combines elements of Chinese style with current trendy items, maintaining the classical atmosphere of Chinese style while also being more practical and full of connotation than traditional single Chinese style products. In short, the new Chinese style is more suitable for daily wear and has a more fashionable sense compared to the traditional Chinese style. It blends personal unique flavors and forms a unique personal style, showcasing the elegance of Eastern beauty to the fullest, and perfectly showcasing the aesthetics of Chinese culture.

Returning to luxury in a low-key manner is a new era of minimalism, known as "Quiet Luxury". It is not entirely minimalist, nor is it so cold hearted, but a style that is "not as simple as minimalism, but more refined than the cold hearted style". The colors are black, white, gray, khaki, and earth tones

This theme aims to enable urban residents to maintain external decency and fashion while feeling comfortable, convenient, and free, achieving zero stress during commuting, and creating a more efficient, aesthetic, and comfortable life for modern cities.

The review and empowerment of history in the fashion industry has always been a common trend, and this contrast effect is based on the extension of the aesthetic and cultural charm of the art movement; Secondly, the emotional core of various classicism has been repeatedly aligned with modern emotional needs, resulting in emotional resonance and nostalgia, temporarily detached from the times, and the psychological demand to regain elegance and tranquility has become increasingly strong. In summary, classical elements carry elements such as artistic charm, emotional resonance, and nostalgia, promoting fashion art to create attraction and deepen cultural connotations through the beauty of classics.

Hip Hop originated from the streets, from rap, graffiti to clothing, it is considered a spirit of pursuing freedom and a trendy attitude of daring to showcase oneself. Hip hop culture is also quietly influencing the trend of contemporary young people. Not following the crowd, not following the trend, and maintaining oneself are the fashion attitudes of Rappers. Drawing inspiration from their daily attire, daring to try undefined styles, and finding the most authentic self in their hearts.

Minimalism is not just a style, but also a lifestyle attitude. In the abundance of materialism, things tend to develop towards complexity. People are seeking emotional satisfaction and self-construction, and increasingly pursuing a harmonious relaxation of body and mind. They embrace an elegant aesthetic of "simplicity without reduction" in an interesting life. With clean and neat silhouettes combined with comfortable fabrics, it emphasizes the pursuit of quality in the modern urban environment. This pursuit of simplicity and purity extends from life to clothing, highlighting a minimalist and pure state of living.