The theme "Refuge of Soul" encourages urban elites to create "luxurious" "leisure time" in the face of being forced into a fast-paced and busy state of life, to allocate their interests and hobbies to weave a piece of peace of mind for themselves - building a habitat for the soul. In this construction process, we use nature to bring peace and tranquility to the soul, and use the wisdom of returning to the original truth - nature - as a way to place our hearts, ask them questions, and coexist with them. The theme draws inspiration from the leisurely and elegant interests outside of busy life, adhering to the concept of humanistic naturalism, exploring the style of "elegance and luxury" - maintaining a relaxed sense of leisure in exquisite details.

The theme "Dazzling Reflection" is the endless desire for a free life and personalized fashion. It transcends the constraints of tradition, breaks through conventions, and presents an unprecedented sense of beauty. Every design subverts traditional concepts, challenges aesthetic boundaries, and showcases the infinite possibilities of thinking. Free life encourages us to pursue individuality and independence, and to bravely explore unknown territories. In daily life, we exhibit unique attitudes and radiate inner radiance. Personalized fashion breaks traditional aesthetics and interprets fashion attitudes with a unique style. Every fashion personality is a rebellion against mediocrity and a struggle against monotony, showcasing a unique charm.

New Horizons -- S/S 2025 Theme Forecast

From the era of progress to the era of resilience, the economy enters an important stage of transitioning to the next cycle. "New resilient driving force" is the key to moving towards a new stage. The economy needs the ability to flexibly adjust industrial structure and promote innovative development in order to cope with new market environments and changes in consumer demands. When consumption presents polarization and multipolar phenomena, the industry is in a completely new stage. The ability of resilient driving force determines whether companies have the ability to seize a broader market and consumer base, and it will drive future economic development.

The POP Fashion foresight team released a forecast of five major theme trends for the 24/25 fall/winter season through multidimensional consumer insights, data trends, brand design changes, and dynamic trends in the fashion industry. This provides an early glimpse of future fashion trends and unveils a new design perspective for the 24/25 fall/winter season. This season's macro theme is "Intelligent Fusion," expressing that the constantly iterating standard system is accelerating the transformation of the fashion industry, and the diverse needs of young consumers will be reconstructed and met through industry efficiency and algorithm models. The POP Fashion foresight team will explore future multidimensional demands and industry benefits from a broader, more global, and multidimensional perspective.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

The prints on womenswear and kidswear greatly determine the style of clothing. This report digs into the graphic design of international womenswear brands and the latest fashion trends. Abstract color, artistic flower and graphic motif are the three directions. Each direction will introduce you the specific characteristics, pattern elements, suitable materials and printing & dyeing processes. This report provides valuable references for the development in Fall/Winter 23/24.

Yarn-dyed gingham is a classic cross-seasonal product. A/W 23/24 womenswear and kidswear focus on retro preppy style, soft-focus visual effect and diverse space. Classic plaids and stripes are enlarged with desaturated colors to exude a unique retro vibe. Napping, jacquard and the use of fancy yarns blur the boundaries of checks and stripes and present a soft-focus effect. The combination with jacquard, printing, coating and metallic touch creates multi-layered spaces.

Wave Ride takes us back to our childhood and rediscovers the monochromatic uniform. The fresh vitality of the blue pays more attention to the handicraft touch and represents a retro, artistic mood.

The structure of sleeve can affect the whole silhouette. This report will introduce you the following six sleeve structures: 3D voluminous sleeves, drop-shoulder puff sleeves, ruffled cap sleeves, wide-shoulder gigot sleeves, off-shoulder sleeves and tiered sleeves.

American Vintage has been one of the hottest fashion styles in the market in 2022. Originated from the interior decoration in 16th century America, the American Vintage fused native American culture with the inspirations from Tahiti and India. American Vintage is now sitting on the driving seat of casual tees. The roomy, comfortable and mix-blood style reveals a nostalgic and romantic mood.

NFT is an on-trend art form at present. Letters and texts are fused with trendy design skills to develop playful and vibrant patterns. This report will introduce you different styles of letters, from flowing liquid, inflated balloons, twisted tubes and visual depth to acid effects and 3D rings.

The painting language of artists is based on the interaction between logical thinking and subconsciousness. Let’s enjoy the visual impact in the colorful virtual world brought by the artworks of Isozaki Nana, Ae Shoong, Tomoko Nagai, KIMA, nanahhy and Ikegami Yoriyuki. The reality is painted in an abstract way by artists, which leads us into their unique dreamy worlds.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Switching Fantasy carries a design concept that meets the diversified transformations in different occasions. Cool-tone Purple Rose, mysterious Ashes of Roses and chic Luminary Green lead three palettes separately. Cultural transmission, era trend, and individualized designs and details are the medias to interpret the thematic spirit of Switching Fantasy.

Driven by the contemporary avant-garde art, suspicious attitude and rational expressions integrate a unique aesthetic and art form into the design and rebuild the styles for young ladies. Experimental mixes redefine the lifestyles of T-shirts. The palette of Mixed Expression infuses a shade of gray into the bright atmosphere for harmony. Tonal coordinates and color contrasts both bring brand new visual feelings.

The palette of Universal Culture is sourced from vegetables and fruits, dopamine brights, and comfy, healing tones. Recovering from the epidemic, consumers are longing for the return of pretty bright colors. Dopamine tones and botanic neutrals are selected as the core. Desaturated calm and pure colors are infused into the palette to improve the acceptability and bring a positive color therapy.

In the market of contemporary female consumers, underwear has been developed to be independent items instead of being the accessory of apparel. The consumption potential toward women’s briefs is stimulated. This report focuses on the design of patterns to develop briefs with both performance and prettiness.

The colors of Urban Greenhouse are sourced from the fresh natural hues. Busy urban people are desire for reconnecting with the nature, therefore, bright and gentle raw colors are extremely healing. Fresh light-catching cool tones and botanic hues are joined by bright warms to inject a positive attitude into the palette, endowing urban people with the comfort of natural greenhouse.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in S/S 2023 to predict the fashion trend and broaden the horizon of fashion design. When the virtual world started the fashion "Metaverse", the physical world opens the "Animism", which is the future vision of Meta-Heuristics, the mega theme of S/S 2023.

PEACEBIRD X SHUSHU/TONG capsule collection takes us to the afternoon school campus. Couples of girls are sharing their sweet stories. These naughty and lovely bowknots, gauze and pleats rebuild the structure and compose a dreamy romantic poem.