The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.

At present, shops, restaurants and offices gradually open in China, and life is slowly but orderly. Although there are signs of recovery, getting the life back on track depends on how quickly the virus can be contained. Due to the pandemic, new modes are emerging in all walks of life. Online consumption is usual; conventional mode of working in office becomes telecommuting; contact-free service prevails; household entertainment rises, resulting in the boom of games. As for the fashion industry, the pandemic is a challenge yet an opportunity.

Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.

At the very first beginning of 2020, we are disturbed by the NCP. Chinese economy has been hit heavily, and the clothing industry is in trouble. If one link of the industrial chain is affected, it will affect the development of the whole industrial chain. The upstream shortage in raw material, and shops' suspension of business in downstream make the clothing market depressed. The willingness and progress of the clothing industry to resume work are under great test. And we will open the way to solve the problem through the analysis of each link of the clothing industry.

Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.

Based on the following up and observation of society, technology, environment, politics, industry and creativity, the report will predict the visions of future that will change industrial trends, and will analyze their impacts on business and culture.