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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • 2024 Consumer Psychology Trends Insights
    Hot

    2024-02-26 49736

    2024 Consumer Psychology Trends Insights

    Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

  • January 2024 -- The Industry Insight of Kidswear
    Hot

    2024-02-23 21183

    January 2024 -- The Industry Insight of Kidswear

    Insight into the trends in the children's clothing industry in January 2024

  • January 2024 -- The Industry Insight of Down Jacket

    2024-02-20 35116

    January 2024 -- The Industry Insight of Down Jacket

    Gather updates on the cotton/down jacket industry worth paying attention to this month, and gain insights into future market trends in the industry.

  • January 2024 -- The Industry Insight of Sportswear

    2024-01-31 84673

    January 2024 -- The Industry Insight of Sportswear

    Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

  • January 2024 -- The Industry Insight of Underwear & Homewear

    2024-01-31 61755

    January 2024 -- The Industry Insight of Underwear & Homewear

    January 2024 -- The Industry Insight of Underwear & Homewear

  • Enjoy the Nature -- S/S 2025 Lifestyle Prediction

    2024-01-22 92781

    Enjoy the Nature -- S/S 2025 Lifestyle Prediction

    In recent years, with the improvement of living standards and the widespread promotion of outdoor culture, outdoor activities such as camping, hiking, creek tracing, and skiing have gradually become one of the trendy lifestyles. Breaking through the niche circle, the outdoors is moving towards popularization and integration into daily life. The rise of this outdoor trend is not only to escape the hustle and bustle of the city but also a choice to pursue freedom and relaxation. People are eager to break free from the confinement of electronic devices and reconnect intimately with nature. When facing the rise of the outdoor trend, enterprise brands need to fully understand the needs and interests of consumers, constantly innovate and improve, and provide products and services that meet market demands. By establishing good interaction and connection with consumers, brands can grow together with the outdoor trend and win the support and recognition of more consumers.

  • Augmented Reality -- A/W 24/25 Lifestyle Prediction

    2024-01-22 58425

    Augmented Reality -- A/W 24/25 Lifestyle Prediction

    Intelligent technology is bringing positive changes to the home space in terms of health, energy efficiency, safety, and more, and gradually transforming people's living habits and influencing the layout and purchasing direction of home appliances. More and more tech products are seamlessly integrating into the home living space, making us ignore the presence of technology and taking on more complex tasks to fully optimize the home ecosystem. Thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, the field of smart homes in China is moving from single-product intelligence and interconnection of IoT plus home scenes to a comprehensive intelligent 3.0 stage. At the same time, with the improvement of consumer quality, users have shown a strong demand for smart homes. This report will explore the impact of this transformation on the future living scenes in different regions of homes.

  • Outdoor Socialization -- S/S 2025 Lifestyle Prediction

    2024-01-22 66375

    Outdoor Socialization -- S/S 2025 Lifestyle Prediction

    Spring and summer of 2025 witness a booming outdoor activities trend. The demand for health, relaxation, exploration, and team building has driven the development of outdoor activities. From camping, cycling, paddleboarding, frisbee, landboarding, skiing to this year's city walk, outdoor sports have gradually replaced murder mystery games and escape rooms as social activities among young people. Meanwhile, the hosting of the Chengdu Universiade, the return of the China Open Tennis Championship, and the hosting of the Hangzhou Asian Games have further stimulated the development of the outdoor consumer market. Looking at the development trends of outdoor markets in developed countries abroad, various outdoor activities are expected to integrate into new lifestyles, just like traditional social places such as movie theaters and gyms. Companies should seize this opportunity actively, continuously innovate, and expand their business scope to meet consumers' need for diverse and high-quality outdoor activity experiences.

  • Chinese Outdoor -- S/S 2025 Lifestyle Prediction

    2024-01-22 68736

    Chinese Outdoor -- S/S 2025 Lifestyle Prediction

    With the booming popularity of camping and outdoor activities in recent years, getting closer to nature and enjoying the harmony between body and mind that the outdoors brings has been highly sought after, especially among the younger generation. Outdoor activities have become a standard lifestyle. Recently, Xiaohongshu cleverly identified a new outdoor experience and launched the concept of "Chinese-style outdoor". By recording the growth perspective of the post-90s generation in the short film "Xiaoyu" and collaborating with domestic brands, it evokes emotional resonance within us. The presentation of old photos makes people suddenly realize that the outdoors is not something foreign, but a way of life that every Chinese person has experienced. Chinese-style outdoor is a sense of relaxation unique to the Chinese people. A watermelon, a few cans of beer, and a few packs of melon seeds, fishing by the lake, chatting in the park, simple and carefree, unlock the joy of being wild in nature. As young consumers become increasingly enthusiastic about purchasing and using domestic products, showing off domestic products, and incorporating elements of Chinese traditional culture, this lifestyle is bound to become a popular choice in the fashion of consumption, triggering a wave of enthusiasm in the outdoor community.

  • December 2023 -- The Industry Insight of Menswear
    Hot

    2024-01-09 87128

    December 2023 -- The Industry Insight of Menswear

    Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

  • December 2023 -- The Industry Insight of Womenswear
    Hot

    2024-01-05 105550

    December 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • Kidswear -- The Industry Insight in December
    Hot

    2024-01-05 72448

    Kidswear -- The Industry Insight in December

    Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

  • December 2023 -- The Industry Insight of Down Jacket

    2024-01-03 77603

    December 2023 -- The Industry Insight of Down Jacket

    Based on recent Taobao hot search keywords, the following consumer hot search list (related to cotton down jackets) is compiled, with style as the main dimension and silhouette as the auxiliary. The hot search style content is summarized as follows: New Chinese style, Gray style, skiing outdoor, small fragrance, light and thin quilted down, etc. In the development and design of cotton down jackets, combining their own brand characteristics, corresponding style characteristics are made.

  • December 2023 -- The Industry Insight of Sportswear

    2024-01-03 79062

    December 2023 -- The Industry Insight of Sportswear

    The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

  • December 2023 -- The Industry Insight of Underwear & Loungewear

    2024-01-03 74314

    December 2023 -- The Industry Insight of Underwear & Loungewear

    December 2023- Insights into trends in the lingerie/home clothing industry

  • December 2023 -- The Industry Insight of Leather & Fur

    2023-12-29 48173

    December 2023 -- The Industry Insight of Leather & Fur

    Based on recent Taobao hot search keywords, the following consumer hot search list (related to leather and fur) is compiled, with a focus on style dimensions. It is summarized as follows: elegant and luxurious, New Vintage, Thousand Gold Madeline, Gray style, rebellious motorcycle style, old money style, and other hot search style content. In fur development and design, combine the characteristics of one's own brand to create corresponding style characteristics.

  • November 2023 -- The Industry Insight of Womenswear
    Hot

    2023-12-12 75404

    November 2023 -- The Industry Insight of Womenswear

    POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

  • November 2023 -- The Industry Insight of Kidswear
    Hot

    2023-12-06 71535

    November 2023 -- The Industry Insight of Kidswear

    November 2023 -- The Industry Insight of Kidswear

  • November 2023 - The Industry Insight of Menswear

    2023-12-06 76689

    November 2023 - The Industry Insight of Menswear

    Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

  • November 2023 -- The Industry Insight of Underwear & Loungewear

    2023-12-01 78233

    November 2023 -- The Industry Insight of Underwear & Loungewear

    Insight into trends in the lingerie/home clothing industry in November 2023

  • September-November 2023 -- The Industry Insight of Sportswear

    2023-11-30 93533

    September-November 2023 -- The Industry Insight of Sportswear

    Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.

  • A/W 24/25 Industry Insight of Women's Down Jacket

    2023-11-30 86286

    A/W 24/25 Industry Insight of Women's Down Jacket

    POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

  • October 2023 -- The Industry Insight of Womenswear
    Hot

    2023-11-08 101780

    October 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

  • S/S 2025 Key Trends of Menswear Style

    2023-11-07 115005

    S/S 2025 Key Trends of Menswear Style

    Top 10 styles of men's clothing for spring/summer 2025

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New Fashion Clothing Trends Forecasting for Womens, Mens and Kids

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