From the era of progress to the era of resilience, the economy enters an important stage of transitioning to the next cycle. "New resilient driving force" is the key to moving towards a new stage. The economy needs the ability to flexibly adjust industrial structure and promote innovative development in order to cope with new market environments and changes in consumer demands. When consumption presents polarization and multipolar phenomena, the industry is in a completely new stage. The ability of resilient driving force determines whether companies have the ability to seize a broader market and consumer base, and it will drive future economic development.

August, as the back-to-school season, is the peak season for school uniform customization. At the same time, major brands have launched the "Back To School" themed series, with classic college style, casual preppy style, and varsity elite sports becoming popular style directions this month. Maillard retro trend is a popular fashion direction for early autumn. Gorpcore, the outdoor mountain style, remains a popular trend this month and has become an important global industry trend. This month, the Playtime & Kid's Hub New York 24 spring/summer children's wear exhibition explores children's fashion trends. "Daddy Cool 2" concludes this month, focusing on contemporary parenting trends.

2025 White Paper on Trend is an annual trend guide document produced by the POP Forward-looking Team. It gathers the key trend points of 2025 that cannot be missed, as well as the upcoming development opportunities. The economy is transitioning from the era of progress to the era of resilience, marking an important stage in the economy's switch to the next cycle. "New resilience-driven forces" are the key to moving towards a new stage. The economy needs to have the ability to flexibly adjust industrial structure and promote innovative development in order to face new market environments and changes in consumer demands. With the polarization and multipolarization of consumption, the industry is entering a completely new stage. The ability of resilience-driven forces will determine whether enterprises have the ability to seize a broader market and consumer base, and will drive future economic development.

Translate into English, ignoring semantic meaning: "Interpret the latest industry trends by summarizing and extracting key content from popular August activities, popular styles, and important brand updates; Preview the key content for September; More forward-looking trend reports and service referrals.

Insights into the trends of the underwear/home apparel industry in August 2023.

Insights into the trends of the POP cotton and down jacket industry were extracted for this report, focusing on significant brand events, innovative brands and their products, as well as cultural and artistic hotspots. The report also includes in-depth analysis on individual items, styles, and popular topics, providing a glimpse into the future market trends of the cotton and down jacket industry.

With the continuous trend of the popular fashion wave of spicy sisters, the demand for denim clothing has gradually become a consumption hotspot in the domestic women's market. Various industries have developed denim styles in a minimalist and refined fashion to meet this huge market gap. Young female consumers, as an important force, have brought broad development space to the denim industry, which is considered a blue ocean in the clothing industry. POP FASHION has launched this heavyweight clothing trend report focusing on the denim industry for the first time in response to this blue ocean market.

The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

The POP Fashion Trends Forecasting Team, through multidimensional consumer insights, data trends, brand design changes, and rich sample research on fashion industry dynamics, identifies the top 10 popular styles for 2023, analyzes the key words of these popular styles, comprehensively explores the elements of fashion trends, predicts emerging styles for the 24/25 AW season, and assists brands in accurately controlling the dynamic trends of styles.

Insights on the POP women's clothing industry trends (monthly): this report extracts the industry's important brand events, innovative brands and their products, as well as cultural and artistic hot topics. It also includes exclusive focused analysis on individual items, styles, and popular topics, looking ahead at the future market trends in the women's clothing industry. In this issue, strategic directions for the future are presented through brand movements. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click on the links to access detailed reports.

Insight into Trends in Middle-aged and Elderly Clothing

This month's City Walk is still hot, and the currently popular fashion style is none other than urbancore. It not only represents a fashion trend but also embodies a positive and upward life attitude. Two movies released in July not only showcase our country's rich cultural history but also highlight the high value and attention our people place on their own culture. In the brand news section, the grand press conference and themed events held by KENZO and DIOR brands in Shanghai were showcased.

The July frenzy over the "Barbie" movie has expanded the influence of Barbie aesthetics across the entire fashion industry, igniting a surge in popularity. Disney's 100th anniversary celebration will mark another significant milestone for the children's clothing industry, with numerous brands collaborating to design clothing collections filled with magic and childlike charm, satisfying consumers' love and adoration for Disney characters. The smooth progress of the July Playtime and Pitti Bimbo exhibitions has provided the industry with more trend directions and business opportunities. The birth of the mascot for the August Olympics has provided vivid inspiration for children's clothing patterns.

July 2023 -- The Industry Trend of Underwear & Loungewear

Gather this month's noteworthy trends in the sports/outdoor industry, and gain insights into the future market trend changes in the industry.

Liu Wen led a group of supermodels to appear in Bottega Veneta's 2023 Winter Fashion Show. On July 20th, at 8 PM, Beijing time, it was the first physical show held by the Italian fashion house in China. Renowned Chinese supermodel Liu Wen and Doutzen Kroes respectively opened and closed the show. The unique architectural style of the Red Brick Art Museum resonated with the brand's iconic Intrecciato leather weaving technique. "What I like most is that the architecture itself is very logical," said Blazy when talking about the choice of the Beijing venue. "It combines craftsmanship, modernism, and the past.

Insight into the POP women's clothing industry trend (one article per month), the report extracts important brand events in the industry, innovative brands and their products, as well as cultural and artistic hotspots. It also includes focused analysis on individual items, styles, and popular topics, and provides prospects for future market trends in the women's clothing industry. In this issue, the report presents future strategic directions through brand trends. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click the link to access the relevant report details.

In June, the children's clothing industry overall saw a high level of activity, particularly with Pitti Bimbo and CBME Maternity, Baby & Children Exhibition providing the industry with abundant inspiration and commercial opportunities. Additionally, in June, brand collaborations and joint collections offered the children's clothing market more choices and opportunities for growth.

Insight into the trend of the men's fashion industry in June 2023, covering the analysis of the just concluded 2024 Spring/Summer men's fashion themes, as well as reports on collaborations between clothing brands and the metaverse, endorsement by Hallyu stars, and collaborations with artists.

Insight into the trends of the POP Fashion down jacket industry, extract important brand events, innovative brands and their products, as well as cultural and artistic hotspots to compose this report. Additionally, provide exclusive focused analysis on individual items, styles, and popular topics, projecting the future market trends in the down jacket industry.

Insights into the trends in the underwear/home wear industry in June 2023