There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

February 2024 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.

POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in October, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

POP Women's Clothing Industry Trend Insight (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

As autumn approaches, trendy "intellectual style" outfits become popular. High intelligence, simplicity, intelligence, gentleness, coupled with a sense of detachment and relaxation, and a gentle and elegant scholar temperament, give a new meaning to the academic style of children's clothing; The trend of Gorpcore style has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, naturally crossing from mountains to urban streets; The Maillard wind continues to heat up; The arrival of the era of pet economy reflects the spiritual needs of the Z era and how brands can leverage it; The successful conclusion of the Asian Games has sparked people's thinking about unity, trust, friendship, and harmony in a chaotic world; SS2024KIDS WEAR continues to gather the innovation and exploration of people from all walks of life, store energy for inspiration, and jointly explore the cutting-edge design trends of spring and summer children's fashion.

POP Women's Clothing Industry Trend Insight (Monthly) focuses on extracting the industry's important brand events, innovative brands and products, as well as cultural and artistic hotspots. It also provides analysis and insights on specific products, styles, and hot topics, offering a glimpse into the future market trends in the women's clothing industry. This issue presents future strategic directions through brand trends. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click on the links to access the relevant report details.

August, as the back-to-school season, is the peak season for school uniform customization. At the same time, major brands have launched the "Back To School" themed series, with classic college style, casual preppy style, and varsity elite sports becoming popular style directions this month. Maillard retro trend is a popular fashion direction for early autumn. Gorpcore, the outdoor mountain style, remains a popular trend this month and has become an important global industry trend. This month, the Playtime & Kid's Hub New York 24 spring/summer children's wear exhibition explores children's fashion trends. "Daddy Cool 2" concludes this month, focusing on contemporary parenting trends.

With the continuous trend of the popular fashion wave of spicy sisters, the demand for denim clothing has gradually become a consumption hotspot in the domestic women's market. Various industries have developed denim styles in a minimalist and refined fashion to meet this huge market gap. Young female consumers, as an important force, have brought broad development space to the denim industry, which is considered a blue ocean in the clothing industry. POP FASHION has launched this heavyweight clothing trend report focusing on the denim industry for the first time in response to this blue ocean market.

Insight into Trends in Middle-aged and Elderly Clothing

Our industry insight for denim in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

2024 Fashion Fabric Industry Insight