Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-04-08 21724
March 2024 -- The Industry Insight of Kidswear
March 2024 -- The Industry Insight of Kidswear
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2024-04-08 17569
March 2024 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on March's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.
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2024-04-01 65686
S/S 2025 Sunscreen Clothing Trend Insight
The sunscreen clothing industry is in an explosive period, and it is expected that the market size of sunscreen clothing will reach 100 billion yuan by 2026. Along with the growth in sales, it will inevitably bring about a wider range of wearing scenarios and functional experience upgrades. As the mid to low end market gradually saturates, the brand battlefield is gradually shifting towards the mid to high end market. At the same time, sunscreen clothing will also usher in more exciting designs and more comfortable wearing experiences.
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2024-04-01 51444
March 2024 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2024-04-01 37770
Industry Insights -- Fashion Trends & Update Rhythm in Western Countries
This report mainly provides reliable reference for the early development of fashion consumer goods brands by studying the target audience in Europe and America (mainly the US market), combined with market experience in consumer goods such as clothing. Provide references from both emotional and rational perspectives: Sensory: 1 Complete timeline of popular events throughout the year 2. Research on popular events and product development extensions Rationality: 3 Reference for the annual update rhythm of fashion consumer product brands
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2024-03-25 73840
Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer
This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.
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2024-03-19 64636
Shuttle Rhythm -- S/S 2025 Industry Design Lifestyle
This report starts from a sports lifestyle, provides insights into future core trend sports, summarizes future core trend elements, reports on industry macro, inspiration concepts, development points, etc., and comprehensively analyzes the core trend points of the Spring and Summer of the 25th.
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2024-03-07 76707
February 2024 -- The Industry Insight of Kidswear
February 2024 -- The Industry Insight of Kidswear
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2024-03-07 69527
January-February 2024 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.
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2024-03-06 81116
Style Insight - Differentiation of Young Women's Styles (Part 1)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-02-29 84082
January-February 2024 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2024-02-23 72233
January 2024 -- The Industry Insight of Kidswear
Insight into the trends in the children's clothing industry in January 2024
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2024-02-20 66487
January 2024 -- The Industry Insight of Down Jacket
Gather updates on the cotton/down jacket industry worth paying attention to this month, and gain insights into future market trends in the industry.
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2024-01-31 105454
January 2024 -- The Industry Insight of Sportswear
Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.
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2024-01-22 69543
Augmented Reality -- A/W 24/25 Lifestyle Prediction
Intelligent technology is bringing positive changes to the home space in terms of health, energy efficiency, safety, and more, and gradually transforming people's living habits and influencing the layout and purchasing direction of home appliances. More and more tech products are seamlessly integrating into the home living space, making us ignore the presence of technology and taking on more complex tasks to fully optimize the home ecosystem. Thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, the field of smart homes in China is moving from single-product intelligence and interconnection of IoT plus home scenes to a comprehensive intelligent 3.0 stage. At the same time, with the improvement of consumer quality, users have shown a strong demand for smart homes. This report will explore the impact of this transformation on the future living scenes in different regions of homes.
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2024-01-05 118375
December 2023 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2024-01-03 88452
December 2023 -- The Industry Insight of Sportswear
The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.
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2023-12-12 79799
November 2023 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2023-12-06 82045
November 2023 - The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.
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2023-11-08 106030
October 2023 -- The Industry Insight of Womenswear
POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.
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2023-11-06 87632
October 2023 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in October, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.
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2023-10-24 99487
September - October 2023 Industry Insight of Down Jacket
Insight into the trend of POP cotton/down clothing industry, extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, and an outlook on the future market trends of the cotton and down industry
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2023-10-10 101139
September 2023 -- The Industry Insight of Womenswear
POP Women's Clothing Industry Trend Insight (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.
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2023-09-08 111261
August 2023 -- The Industry Insight of Womenswear
POP Women's Clothing Industry Trend Insight (Monthly) focuses on extracting the industry's important brand events, innovative brands and products, as well as cultural and artistic hotspots. It also provides analysis and insights on specific products, styles, and hot topics, offering a glimpse into the future market trends in the women's clothing industry. This issue presents future strategic directions through brand trends. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click on the links to access the relevant report details.