Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-01-05 82111
Kidswear -- The Industry Insight in December
Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.
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2023-08-29 95343
July & August 2023 -- The Industry Insight of Down Jacket
Insights into the trends of the POP cotton and down jacket industry were extracted for this report, focusing on significant brand events, innovative brands and their products, as well as cultural and artistic hotspots. The report also includes in-depth analysis on individual items, styles, and popular topics, providing a glimpse into the future market trends of the cotton and down jacket industry.
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2023-08-14 74582
July 2023 -- The Industry Insight of Womenswear
Insights on the POP women's clothing industry trends (monthly): this report extracts the industry's important brand events, innovative brands and their products, as well as cultural and artistic hot topics. It also includes exclusive focused analysis on individual items, styles, and popular topics, looking ahead at the future market trends in the women's clothing industry. In this issue, strategic directions for the future are presented through brand movements. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click on the links to access detailed reports.
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2023-07-17 76454
June 2023 -- The Industry Insight of Womenswear
Insight into the POP women's clothing industry trend (one article per month), the report extracts important brand events in the industry, innovative brands and their products, as well as cultural and artistic hotspots. It also includes focused analysis on individual items, styles, and popular topics, and provides prospects for future market trends in the women's clothing industry. In this issue, the report presents future strategic directions through brand trends. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click the link to access the relevant report details.
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2023-06-30 90471
May & June 2023 -- The Industry Insight for Down Jacket
Insight into the trends of the POP Fashion down jacket industry, extract important brand events, innovative brands and their products, as well as cultural and artistic hotspots to compose this report. Additionally, provide exclusive focused analysis on individual items, styles, and popular topics, projecting the future market trends in the down jacket industry.
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2020-05-30 152999
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
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2020-02-10 105351
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.