Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in October, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

The topic of Halloween has become popular, satisfying the city's tolerance and imagination towards different cultures of Generation Z. At the same time, it can show everyone another social form and way of life, and there is a happier life than in the slogan. To celebrate BAPE ® On the 30th anniversary, adidas Originals once again teamed up to launch a new golf series; Street brand BAPE ® Collaboration with "King of Pop" Michael Jackson. The designer of Chilie, a trendy game, brings new life to the characters with the intention of lions and auspicious clouds in traditional culture. The Gucci 2024 series of baby products showcases the brand's adventurous spirit, from gift sets to ready-to-wear items.

Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.