Interpret the latest trends in the industry based on March's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

The sunscreen clothing industry is in an explosive period, and it is expected that the market size of sunscreen clothing will reach 100 billion yuan by 2026. Along with the growth in sales, it will inevitably bring about a wider range of wearing scenarios and functional experience upgrades. As the mid to low end market gradually saturates, the brand battlefield is gradually shifting towards the mid to high end market. At the same time, sunscreen clothing will also usher in more exciting designs and more comfortable wearing experiences.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

2024AWE China Home Appliance and Consumer Electronics ExpoThe exhibition, themed "Intelligent Manufacturing for the Future", comprehensively showcases the new products, technologies, consumer experiences, and lifestyles brought by aluminum powered household appliances and consumer electronics, presenting a new chapter of smart living for global consumers.

In this fast-paced urban life, people shuttle through the reinforced concrete forest every day, but the heart lamp never goes out. Deep down, people yearn for fresh outdoor air and sunshine, walk on the forest path in the afternoon sunshine, feel the warmth of the breeze blowing on their cheeks, run on the park path in the morning dew, feel the perfect integration of their body and nature, look forward to the arrival of the weekend, and look forward to putting aside the troubles of work, walking out of the house, and walking towards nature. There, people can breathe fresh air, see the boundless blue sky, feel the warmth of the earth. Let's step out of this reinforced concrete forest together, experience the charm of nature, and seek the long lost tranquility and peace.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

February 2024 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Collect updates on the sports/outdoor industry worth paying attention to this month, and gain insights into future market trends in the industry.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

Insight into the trends in the children's clothing industry in January 2024

Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.

November 2023 -- The Industry Insight of Kidswear

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.

Top 10 styles of men's clothing for spring/summer 2025