Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-03-07 66458
January-February 2024 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.
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2024-03-06 72739
Style Insight - Differentiation of Young Women's Styles (Part 1)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-01-09 96454
December 2023 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on December's popular activities, popular styles, and key brand dynamics, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.
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2024-01-03 82578
December 2023 -- The Industry Insight of Down Jacket
Based on recent Taobao hot search keywords, the following consumer hot search list (related to cotton down jackets) is compiled, with style as the main dimension and silhouette as the auxiliary. The hot search style content is summarized as follows: New Chinese style, Gray style, skiing outdoor, small fragrance, light and thin quilted down, etc. In the development and design of cotton down jackets, combining their own brand characteristics, corresponding style characteristics are made.
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2024-01-03 86585
December 2023 -- The Industry Insight of Sportswear
The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.
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2023-12-06 80703
November 2023 - The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.
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2023-11-30 92449
A/W 24/25 Industry Insight of Women's Down Jacket
POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.
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2023-11-07 127366
S/S 2025 Key Trends of Menswear Style
Top 10 styles of men's clothing for spring/summer 2025
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2023-11-02 81543
October 2023 -- The Industry Insight of Kidswear
The topic of Halloween has become popular, satisfying the city's tolerance and imagination towards different cultures of Generation Z. At the same time, it can show everyone another social form and way of life, and there is a happier life than in the slogan. To celebrate BAPE ® On the 30th anniversary, adidas Originals once again teamed up to launch a new golf series; Street brand BAPE ® Collaboration with "King of Pop" Michael Jackson. The designer of Chilie, a trendy game, brings new life to the characters with the intention of lions and auspicious clouds in traditional culture. The Gucci 2024 series of baby products showcases the brand's adventurous spirit, from gift sets to ready-to-wear items.
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2023-10-24 98663
September - October 2023 Industry Insight of Down Jacket
Insight into the trend of POP cotton/down clothing industry, extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, and an outlook on the future market trends of the cotton and down industry
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2023-10-06 82832
September 2023 -- The Industry Insight of Menswear
Interpret the latest industry trends by summarizing and extracting key content from popular September activities, popular styles, and updates from key brands. Provide a preview of the key content for October. Recommend more forward-looking trend reports and services.
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2023-07-05 81870
June 2023 -- The Industry Insight of Menswear
Insight into the trend of the men's fashion industry in June 2023, covering the analysis of the just concluded 2024 Spring/Summer men's fashion themes, as well as reports on collaborations between clothing brands and the metaverse, endorsement by Hallyu stars, and collaborations with artists.
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2023-06-01 79116
May 2023 -- The Industry Insight of Menswear
Our industry insight for menswear in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.
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2023-04-28 93991
April 2023 -- The Industry Insight of Down Jacket
Our industry insight for down jacket in April, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.
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2023-03-24 96743
A/W 24/25 Leather & Fur Industry Insight
A/W 24/25 Leather & Fur Industry Insight