This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.

There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

Gather updates on the cotton/down jacket industry worth paying attention to this month, and gain insights into future market trends in the industry.

Based on recent Taobao hot search keywords, the following consumer hot search list (related to cotton down jackets) is compiled, with style as the main dimension and silhouette as the auxiliary. The hot search style content is summarized as follows: New Chinese style, Gray style, skiing outdoor, small fragrance, light and thin quilted down, etc. In the development and design of cotton down jackets, combining their own brand characteristics, corresponding style characteristics are made.

Based on recent Taobao hot search keywords, the following consumer hot search list (related to leather and fur) is compiled, with a focus on style dimensions. It is summarized as follows: elegant and luxurious, New Vintage, Thousand Gold Madeline, Gray style, rebellious motorcycle style, old money style, and other hot search style content. In fur development and design, combine the characteristics of one's own brand to create corresponding style characteristics.

Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

Top 10 styles of men's clothing for spring/summer 2025

Insight into the trend of POP cotton/down clothing industry, extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, and an outlook on the future market trends of the cotton and down industry

With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.

Interpret the latest industry trends by summarizing and extracting key content from popular September activities, popular styles, and updates from key brands. Provide a preview of the key content for October. Recommend more forward-looking trend reports and services.

Translate into English, ignoring semantic meaning: "Interpret the latest industry trends by summarizing and extracting key content from popular August activities, popular styles, and important brand updates; Preview the key content for September; More forward-looking trend reports and service referrals.

Insights into the trends of the POP cotton and down jacket industry were extracted for this report, focusing on significant brand events, innovative brands and their products, as well as cultural and artistic hotspots. The report also includes in-depth analysis on individual items, styles, and popular topics, providing a glimpse into the future market trends of the cotton and down jacket industry.

With the continuous trend of the popular fashion wave of spicy sisters, the demand for denim clothing has gradually become a consumption hotspot in the domestic women's market. Various industries have developed denim styles in a minimalist and refined fashion to meet this huge market gap. Young female consumers, as an important force, have brought broad development space to the denim industry, which is considered a blue ocean in the clothing industry. POP FASHION has launched this heavyweight clothing trend report focusing on the denim industry for the first time in response to this blue ocean market.

This month's City Walk is still hot, and the currently popular fashion style is none other than urbancore. It not only represents a fashion trend but also embodies a positive and upward life attitude. Two movies released in July not only showcase our country's rich cultural history but also highlight the high value and attention our people place on their own culture. In the brand news section, the grand press conference and themed events held by KENZO and DIOR brands in Shanghai were showcased.

Insight into the trend of the men's fashion industry in June 2023, covering the analysis of the just concluded 2024 Spring/Summer men's fashion themes, as well as reports on collaborations between clothing brands and the metaverse, endorsement by Hallyu stars, and collaborations with artists.

Insight into the trends of the POP Fashion down jacket industry, extract important brand events, innovative brands and their products, as well as cultural and artistic hotspots to compose this report. Additionally, provide exclusive focused analysis on individual items, styles, and popular topics, projecting the future market trends in the down jacket industry.

Our industry insight for denim in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Our industry insight for menswear in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

2024 Fashion Fabric Industry Insight