Influenced by this pandemic, consumers' habits change greatly, and live streaming is increasingly growing. In the activity of 2020 Double 11, consumers are unprecedentedly passionate about shopping. New formals and modes keep emerging, which contributes to the rise of new products and renews shopping experience. POP joins hands with Lingxi Industry AI Platform to make a comprehensive analysis of data of Taobao 2020 Double 11 from three perspectives of reason of popular styles, trends and key strategies. And a specific case is given each.

Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.