Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-03-25 32995
Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer
This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.
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2024-03-20 28541
The Consumption Insight of Nature Lifestyle
The Consumption Insight of Nature Lifestyle
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2024-03-19 38128
Shuttle Rhythm -- S/S 2025 Industry Design Lifestyle
This report starts from a sports lifestyle, provides insights into future core trend sports, summarizes future core trend elements, reports on industry macro, inspiration concepts, development points, etc., and comprehensively analyzes the core trend points of the Spring and Summer of the 25th.
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2024-03-08 79570
Style Insight - Differentiation of Young Women's Styles (Part 2)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-03-07 71225
February 2024 -- The Industry Insight of Kidswear
February 2024 -- The Industry Insight of Kidswear
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2024-03-07 66372
January-February 2024 -- The Industry Insight of Menswear
Interpret the latest trends in the industry based on popular activities, popular styles, and key brand dynamics from January to February, and summarize and refine key content; March Key Content Forecast; More forward-looking trend reports and service recommendations.