Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-03-08 89649
Style Insight - Differentiation of Young Women's Styles (Part 2)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-03-06 82789
Style Insight - Differentiation of Young Women's Styles (Part 1)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2023-11-30 94938
A/W 24/25 Industry Insight of Women's Down Jacket
POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.
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2023-10-23 83381
A/W 24/25 Trend Insight of Leather & Fur
With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.
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2023-08-21 100244
A/W 24/25 Denim Industry Insight
With the continuous trend of the popular fashion wave of spicy sisters, the demand for denim clothing has gradually become a consumption hotspot in the domestic women's market. Various industries have developed denim styles in a minimalist and refined fashion to meet this huge market gap. Young female consumers, as an important force, have brought broad development space to the denim industry, which is considered a blue ocean in the clothing industry. POP FASHION has launched this heavyweight clothing trend report focusing on the denim industry for the first time in response to this blue ocean market.
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2023-08-16 148735
The Trend Sight of Emerging Fashion Styles
The POP Fashion Trends Forecasting Team, through multidimensional consumer insights, data trends, brand design changes, and rich sample research on fashion industry dynamics, identifies the top 10 popular styles for 2023, analyzes the key words of these popular styles, comprehensively explores the elements of fashion trends, predicts emerging styles for the 24/25 AW season, and assists brands in accurately controlling the dynamic trends of styles.
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2023-08-10 81377
The Industry Insight of Mid-aged Fashion
Insight into Trends in Middle-aged and Elderly Clothing
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2023-03-31 163712
Poetic Chinoiserie -- The Industry Insight of Chinese Fashion
Led by China National Garment Association and POP Fashion, the Chinese fashion-themed series ‘Poetic Chinoiserie’ is released to discover the aesthetic expression of oriental charm in modern lives. Master the market trends of chinoiserie apparel and inspire the design development of traditional Chinese clothing culture.
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2023-03-24 97195
A/W 24/25 Leather & Fur Industry Insight
A/W 24/25 Leather & Fur Industry Insight
