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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • 2024 Consumer Psychology Trends Insights
    Hot

    2024-02-26 91392

    2024 Consumer Psychology Trends Insights

    Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.

  • Augmented Reality -- A/W 24/25 Lifestyle Prediction

    2024-01-22 66754

    Augmented Reality -- A/W 24/25 Lifestyle Prediction

    Intelligent technology is bringing positive changes to the home space in terms of health, energy efficiency, safety, and more, and gradually transforming people's living habits and influencing the layout and purchasing direction of home appliances. More and more tech products are seamlessly integrating into the home living space, making us ignore the presence of technology and taking on more complex tasks to fully optimize the home ecosystem. Thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, the field of smart homes in China is moving from single-product intelligence and interconnection of IoT plus home scenes to a comprehensive intelligent 3.0 stage. At the same time, with the improvement of consumer quality, users have shown a strong demand for smart homes. This report will explore the impact of this transformation on the future living scenes in different regions of homes.

  • December 2023 -- The Industry Insight of Sportswear

    2024-01-03 86614

    December 2023 -- The Industry Insight of Sportswear

    The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

  • September-November 2023 -- The Industry Insight of Sportswear

    2023-11-30 98958

    September-November 2023 -- The Industry Insight of Sportswear

    Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.

  • Christmas Festival -- A/W 24/25 Lifestyle Prediction

    2023-09-01 10208

    Christmas Festival -- A/W 24/25 Lifestyle Prediction

    Christmas, the most important day of the year in Western society, has become a global festival and an important opportunity for online and offline businesses to seize traffic in the second half of the year. In China, Christmas consumption has become a new highlight in the consumer market. Based on previous Christmas situations and consumer consumption trends in the first half of this year, we can predict the demand of consumers. In the past two years, due to the global pandemic, consumers did not have a perfect Christmas. With an optimistic outlook this year, consumers are eager to have a perfect Christmas, and most consumers are looking forward to the festival this year.

  • July & August 2023 -- The Industry Insight of Down Jacket

    2023-08-29 94665

    July & August 2023 -- The Industry Insight of Down Jacket

    Insights into the trends of the POP cotton and down jacket industry were extracted for this report, focusing on significant brand events, innovative brands and their products, as well as cultural and artistic hotspots. The report also includes in-depth analysis on individual items, styles, and popular topics, providing a glimpse into the future market trends of the cotton and down jacket industry.

  • Warm Christmas -- A/W 24/25 Lifestyle Prediction

    2023-08-01 3446

    Warm Christmas -- A/W 24/25 Lifestyle Prediction

    After the epidemic, the Christmas supplies market has shown a positive and promising development trend. In this challenging era, holiday season decorations will still have a quickly recoverable appeal and play an uplifting role during multiple crises. With the expansion of the Chinese consumer base, the demand for Christmas decorations will continue to increase. This report introduces seven key themes, ranging from craftsmanship and weaving themes to modern bohemian aesthetics. For businesses, understanding and seizing these market trends, continuously innovating, improving product quality and services, and meeting consumer demands will help gain a greater competitive advantage in the fiercely competitive market.

24/25AW Consumer insight FashionTrend Forecasting Roports | POP Fashion

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