Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
2024 Consumer Psychology Trends Insights
Against the backdrop of the economic shift towards a resilient era, people are paying special attention to consumption trends. Current consumer research indicates that there have been significant changes in consumer demand in terms of consumption experience and psychology. "Cultural confidence," "independent economy," "self-upgrading," and "aesthetic consumption" have emerged as the four major trends that people are focusing on in 2024.
Augmented Reality -- A/W 24/25 Lifestyle Prediction
Intelligent technology is bringing positive changes to the home space in terms of health, energy efficiency, safety, and more, and gradually transforming people's living habits and influencing the layout and purchasing direction of home appliances. More and more tech products are seamlessly integrating into the home living space, making us ignore the presence of technology and taking on more complex tasks to fully optimize the home ecosystem. Thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, the field of smart homes in China is moving from single-product intelligence and interconnection of IoT plus home scenes to a comprehensive intelligent 3.0 stage. At the same time, with the improvement of consumer quality, users have shown a strong demand for smart homes. This report will explore the impact of this transformation on the future living scenes in different regions of homes.
December 2023 -- The Industry Insight of Sportswear
The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.
December 2023 -- The Industry Insight of Leather & Fur
Based on recent Taobao hot search keywords, the following consumer hot search list (related to leather and fur) is compiled, with a focus on style dimensions. It is summarized as follows: elegant and luxurious, New Vintage, Thousand Gold Madeline, Gray style, rebellious motorcycle style, old money style, and other hot search style content. In fur development and design, combine the characteristics of one's own brand to create corresponding style characteristics.
September-November 2023 -- The Industry Insight of Sportswear
Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.
A/W 24/25 Industry Insight of Women's Down Jacket
POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.
A/W 24/25 Trend Insight of Leather & Fur
With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.
Christmas Festival -- A/W 24/25 Lifestyle Prediction
Christmas, the most important day of the year in Western society, has become a global festival and an important opportunity for online and offline businesses to seize traffic in the second half of the year. In China, Christmas consumption has become a new highlight in the consumer market. Based on previous Christmas situations and consumer consumption trends in the first half of this year, we can predict the demand of consumers. In the past two years, due to the global pandemic, consumers did not have a perfect Christmas. With an optimistic outlook this year, consumers are eager to have a perfect Christmas, and most consumers are looking forward to the festival this year.
July & August 2023 -- The Industry Insight of Down Jacket
Insights into the trends of the POP cotton and down jacket industry were extracted for this report, focusing on significant brand events, innovative brands and their products, as well as cultural and artistic hotspots. The report also includes in-depth analysis on individual items, styles, and popular topics, providing a glimpse into the future market trends of the cotton and down jacket industry.
A/W 24/25 Denim Industry Insight
With the continuous trend of the popular fashion wave of spicy sisters, the demand for denim clothing has gradually become a consumption hotspot in the domestic women's market. Various industries have developed denim styles in a minimalist and refined fashion to meet this huge market gap. Young female consumers, as an important force, have brought broad development space to the denim industry, which is considered a blue ocean in the clothing industry. POP FASHION has launched this heavyweight clothing trend report focusing on the denim industry for the first time in response to this blue ocean market.
The Trend Sight of Emerging Fashion Styles
The POP Fashion Trends Forecasting Team, through multidimensional consumer insights, data trends, brand design changes, and rich sample research on fashion industry dynamics, identifies the top 10 popular styles for 2023, analyzes the key words of these popular styles, comprehensively explores the elements of fashion trends, predicts emerging styles for the 24/25 AW season, and assists brands in accurately controlling the dynamic trends of styles.
The Industry Insight of Mid-aged Fashion
Insight into Trends in Middle-aged and Elderly Clothing
Warm Christmas -- A/W 24/25 Lifestyle Prediction
After the epidemic, the Christmas supplies market has shown a positive and promising development trend. In this challenging era, holiday season decorations will still have a quickly recoverable appeal and play an uplifting role during multiple crises. With the expansion of the Chinese consumer base, the demand for Christmas decorations will continue to increase. This report introduces seven key themes, ranging from craftsmanship and weaving themes to modern bohemian aesthetics. For businesses, understanding and seizing these market trends, continuously innovating, improving product quality and services, and meeting consumer demands will help gain a greater competitive advantage in the fiercely competitive market.
Poetic Chinoiserie -- The Industry Insight of Chinese Fashion
Led by China National Garment Association and POP Fashion, the Chinese fashion-themed series ‘Poetic Chinoiserie’ is released to discover the aesthetic expression of oriental charm in modern lives. Master the market trends of chinoiserie apparel and inspire the design development of traditional Chinese clothing culture.
A/W 24/25 Leather & Fur Industry Insight
A/W 24/25 Leather & Fur Industry Insight