Fashion Insight of Metaverse

Climate change and environmental degradation are an existential threat to Europe and the world. To overcome these challenges, the European Green Deal will transform the EU into a modern, resource-efficient and competitive economy.

2023 White Paper on Trend

Our industry insight for underwear & loungewear in October, 2021 collected important events, innovative brands and products in the industry to foresee the market trending.

As carbon neutrality and emission peak are raised as the target, apparel enterprises are having stronger awareness of environmental protection. Since every process in the long industrial chain and complicated production chain may cause pollution, green and eco-friendly production is rather important to these enterprises. In order to actively respond to the target of China government, textile and apparel industry leads the promotion of zero carbon on an industrial level.

Fashion week has always been a feast of fashion industry. However, whether the existence of fashion week makes sense becomes a topic in recent years. This report will demonstrate the current condition of fashion week, the opportunity & challenge of China, and new supply system based on the data and develop history. Fashion week originated in the early 20th century Paris, and it was only for the aristocracy. The warfare of the First World War didn't influence the status of Paris in the fashion industry, and there emerged many fashion masters. With the burst of the Second World War, Paris was involved in the battle, and the gravity of fashion was transferred to the peaceful America. Milan and London established their fashion weeks in 1958 and 1984 respectively.

Based on the following up and observation of society, technology, environment, politics, industry and creative fields, this report will predict future visions that will change industrial trends in 2022, and will analyze their impact on business, culture and other industries.

The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.

At present, shops, restaurants and offices gradually open in China, and life is slowly but orderly. Although there are signs of recovery, getting the life back on track depends on how quickly the virus can be contained. Due to the pandemic, new modes are emerging in all walks of life. Online consumption is usual; conventional mode of working in office becomes telecommuting; contact-free service prevails; household entertainment rises, resulting in the boom of games. As for the fashion industry, the pandemic is a challenge yet an opportunity.

At the very first beginning of 2020, we are disturbed by the NCP. Chinese economy has been hit heavily, and the clothing industry is in trouble. If one link of the industrial chain is affected, it will affect the development of the whole industrial chain. The upstream shortage in raw material, and shops' suspension of business in downstream make the clothing market depressed. The willingness and progress of the clothing industry to resume work are under great test. And we will open the way to solve the problem through the analysis of each link of the clothing industry.

Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.

Based on the following up and observation of society, technology, environment, politics, industry and creativity, the report will predict the visions of future that will change industrial trends, and will analyze their impacts on business and culture.