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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

  • November 2023 -- The Industry Insight of Kidswear
    Hot

    2023-12-06 6608

    November 2023 -- The Industry Insight of Kidswear

    November 2023 -- The Industry Insight of Kidswear

  • November 2023 - The Industry Insight of Menswear

    2023-12-06 20467

    November 2023 - The Industry Insight of Menswear

    Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in November, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

  • November 2023 -- The Industry Insight of Underwear & Loungewear

    2023-12-01 40742

    November 2023 -- The Industry Insight of Underwear & Loungewear

    Insight into trends in the lingerie/home clothing industry in November 2023

  • A/W 24/25 Industry Insight of Women's Down Jacket

    2023-11-30 51154

    A/W 24/25 Industry Insight of Women's Down Jacket

    POP Cotton Down Industry Trend Insights (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a single focused analysis on single products, styles, and hot topics, looking forward to future market trends in the cotton down industry. This issue presents important strategic directions for the future through brand trends.

  • October 2023 -- The Industry Insight of Womenswear
    Hot

    2023-11-08 86387

    October 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trends (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

  • October 2023 -- The Industry Insight of Menswear

    2023-11-06 74584

    October 2023 -- The Industry Insight of Menswear

    Interpret the latest trends in the industry based on popular events, popular styles, and key brand dynamics in October, and summarize and refine key content; Key content forecast for November; More forward-looking trend reports and service recommendations.

  • October 2023 -- The Industry Insight of Kidswear
    Hot

    2023-11-02 69164

    October 2023 -- The Industry Insight of Kidswear

    The topic of Halloween has become popular, satisfying the city's tolerance and imagination towards different cultures of Generation Z. At the same time, it can show everyone another social form and way of life, and there is a happier life than in the slogan. To celebrate BAPE ® On the 30th anniversary, adidas Originals once again teamed up to launch a new golf series; Street brand BAPE ® Collaboration with "King of Pop" Michael Jackson. The designer of Chilie, a trendy game, brings new life to the characters with the intention of lions and auspicious clouds in traditional culture. The Gucci 2024 series of baby products showcases the brand's adventurous spirit, from gift sets to ready-to-wear items.

  • October 2023 -- The Industry Insight of Underwear & Homewear

    2023-10-30 77391

    October 2023 -- The Industry Insight of Underwear & Homewear

    Insight into the Trends of the Underwear/Home Furnishing Industry in October 2023

  • September - October 2023 Industry Insight of Down Jacket

    2023-10-24 84790

    September - October 2023 Industry Insight of Down Jacket

    Insight into the trend of POP cotton/down clothing industry, extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, and an outlook on the future market trends of the cotton and down industry

  • A/W 24/25 Trend Insight of Leather & Fur

    2023-10-23 70261

    A/W 24/25 Trend Insight of Leather & Fur

    With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.

  • September 2023 -- The Industry Insight of Womenswear

    2023-10-10 90822

    September 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trend Insight (monthly), which extracts important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, hoping for future market trends in the women's clothing industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion highlights of POP clothing trends. Click on the link to jump to the relevant report details.

  • September 2023 -- The Industry Insight of Kidswear
    Hot

    2023-10-09 75609

    September 2023 -- The Industry Insight of Kidswear

    As autumn approaches, trendy "intellectual style" outfits become popular. High intelligence, simplicity, intelligence, gentleness, coupled with a sense of detachment and relaxation, and a gentle and elegant scholar temperament, give a new meaning to the academic style of children's clothing; The trend of Gorpcore style has transformed the meaning of outdoor sports from simple relaxation and escape to deeper thinking, naturally crossing from mountains to urban streets; The Maillard wind continues to heat up; The arrival of the era of pet economy reflects the spiritual needs of the Z era and how brands can leverage it; The successful conclusion of the Asian Games has sparked people's thinking about unity, trust, friendship, and harmony in a chaotic world; SS2024KIDS WEAR continues to gather the innovation and exploration of people from all walks of life, store energy for inspiration, and jointly explore the cutting-edge design trends of spring and summer children's fashion.

  • September 2023 -- The Industry Insight of Menswear

    2023-10-06 76475

    September 2023 -- The Industry Insight of Menswear

    Interpret the latest industry trends by summarizing and extracting key content from popular September activities, popular styles, and updates from key brands. Provide a preview of the key content for October. Recommend more forward-looking trend reports and services.

  • September 2023 -- The Industry Insight of Underwear & Loungewear

    2023-09-30 87661

    September 2023 -- The Industry Insight of Underwear & Loungewear

    Insights into the trends of the underwear/home apparel industry in September 2023.

  • August 2023 -- The Industry Insight of Womenswear

    2023-09-08 102171

    August 2023 -- The Industry Insight of Womenswear

    POP Women's Clothing Industry Trend Insight (Monthly) focuses on extracting the industry's important brand events, innovative brands and products, as well as cultural and artistic hotspots. It also provides analysis and insights on specific products, styles, and hot topics, offering a glimpse into the future market trends in the women's clothing industry. This issue presents future strategic directions through brand trends. Below are recent popular industry insights and daily fashion news on POP clothing trends. Click on the links to access the relevant report details.

  • August 2023 -- The Industry Insight of Sportswear

    2023-09-07 118423

    August 2023 -- The Industry Insight of Sportswear

    Gather this month's noteworthy sports/outdoor industry trends to gain insights into future market trends in the industry.

  • 2025 White Paper on Trend (Part Two)
    Hot

    2023-09-05 143188

    2025 White Paper on Trend (Part Two)

    From the era of progress to the era of resilience, the economy enters an important stage of transitioning to the next cycle. "New resilient driving force" is the key to moving towards a new stage. The economy needs the ability to flexibly adjust industrial structure and promote innovative development in order to cope with new market environments and changes in consumer demands. When consumption presents polarization and multipolar phenomena, the industry is in a completely new stage. The ability of resilient driving force determines whether companies have the ability to seize a broader market and consumer base, and it will drive future economic development.

  • August 2023 -- The Industry Insight of Kidswear
    Hot

    2023-09-05 86022

    August 2023 -- The Industry Insight of Kidswear

    August, as the back-to-school season, is the peak season for school uniform customization. At the same time, major brands have launched the "Back To School" themed series, with classic college style, casual preppy style, and varsity elite sports becoming popular style directions this month. Maillard retro trend is a popular fashion direction for early autumn. Gorpcore, the outdoor mountain style, remains a popular trend this month and has become an important global industry trend. This month, the Playtime & Kid's Hub New York 24 spring/summer children's wear exhibition explores children's fashion trends. "Daddy Cool 2" concludes this month, focusing on contemporary parenting trends.

  • 2025 White Paper on Trend (Part One)
    Hot

    2023-09-04 218408

    2025 White Paper on Trend (Part One)

    2025 White Paper on Trend is an annual trend guide document produced by the POP Forward-looking Team. It gathers the key trend points of 2025 that cannot be missed, as well as the upcoming development opportunities. The economy is transitioning from the era of progress to the era of resilience, marking an important stage in the economy's switch to the next cycle. "New resilience-driven forces" are the key to moving towards a new stage. The economy needs to have the ability to flexibly adjust industrial structure and promote innovative development in order to face new market environments and changes in consumer demands. With the polarization and multipolarization of consumption, the industry is entering a completely new stage. The ability of resilience-driven forces will determine whether enterprises have the ability to seize a broader market and consumer base, and will drive future economic development.

  • August 2023 -- The Industry Insight of Menswear

    2023-09-04 79859

    August 2023 -- The Industry Insight of Menswear

    Translate into English, ignoring semantic meaning: "Interpret the latest industry trends by summarizing and extracting key content from popular August activities, popular styles, and important brand updates; Preview the key content for September; More forward-looking trend reports and service referrals.

  • August 2023 -- The Industry Insight of Underwear & Homewear

    2023-08-31 86892

    August 2023 -- The Industry Insight of Underwear & Homewear

    Insights into the trends of the underwear/home apparel industry in August 2023.

  • A/W 24/25 Denim Industry Insight

    2023-08-21 85350

    A/W 24/25 Denim Industry Insight

    With the continuous trend of the popular fashion wave of spicy sisters, the demand for denim clothing has gradually become a consumption hotspot in the domestic women's market. Various industries have developed denim styles in a minimalist and refined fashion to meet this huge market gap. Young female consumers, as an important force, have brought broad development space to the denim industry, which is considered a blue ocean in the clothing industry. POP FASHION has launched this heavyweight clothing trend report focusing on the denim industry for the first time in response to this blue ocean market.

  • The Industry Insight of Visual Merchandising
    Hot

    2023-08-17 106745

    The Industry Insight of Visual Merchandising

    The goal of this project is to research and analyze the trends and changes in visual marketing. Visual marketing refers to the application of marketing mix strategies in activities such as corporate image promotion, advertising, and product promotion, in order to meet the needs of target market consumers and achieve an organic integration of aesthetics, colors, and products, ultimately leading to an exchange and the achievement of organizational objectives. This report plans to explore the application of visual marketing in different industries and consumer types. We will focus on studying the case of AIGC in the field of content creation and analyze its impact on visual effectiveness. We will also conduct surveys and research to understand the influence of customer purchasing habits and psychology on visual marketing. This will help enhance the market competitiveness of businesses and provide valuable insights and strategic direction for future marketing strategy planning.

  • The Trend Sight of Emerging Fashion Styles
    Hot

    2023-08-16 130613

    The Trend Sight of Emerging Fashion Styles

    The POP Fashion Trends Forecasting Team, through multidimensional consumer insights, data trends, brand design changes, and rich sample research on fashion industry dynamics, identifies the top 10 popular styles for 2023, analyzes the key words of these popular styles, comprehensively explores the elements of fashion trends, predicts emerging styles for the 24/25 AW season, and assists brands in accurately controlling the dynamic trends of styles.

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