In recent years, with the improvement of living standards and the widespread promotion of outdoor culture, outdoor activities such as camping, hiking, creek tracing, and skiing have gradually become one of the trendy lifestyles. Breaking through the niche circle, the outdoors is moving towards popularization and integration into daily life. The rise of this outdoor trend is not only to escape the hustle and bustle of the city but also a choice to pursue freedom and relaxation. People are eager to break free from the confinement of electronic devices and reconnect intimately with nature. When facing the rise of the outdoor trend, enterprise brands need to fully understand the needs and interests of consumers, constantly innovate and improve, and provide products and services that meet market demands. By establishing good interaction and connection with consumers, brands can grow together with the outdoor trend and win the support and recognition of more consumers.

Intelligent technology is bringing positive changes to the home space in terms of health, energy efficiency, safety, and more, and gradually transforming people's living habits and influencing the layout and purchasing direction of home appliances. More and more tech products are seamlessly integrating into the home living space, making us ignore the presence of technology and taking on more complex tasks to fully optimize the home ecosystem. Thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, the field of smart homes in China is moving from single-product intelligence and interconnection of IoT plus home scenes to a comprehensive intelligent 3.0 stage. At the same time, with the improvement of consumer quality, users have shown a strong demand for smart homes. This report will explore the impact of this transformation on the future living scenes in different regions of homes.

Spring and summer of 2025 witness a booming outdoor activities trend. The demand for health, relaxation, exploration, and team building has driven the development of outdoor activities. From camping, cycling, paddleboarding, frisbee, landboarding, skiing to this year's city walk, outdoor sports have gradually replaced murder mystery games and escape rooms as social activities among young people. Meanwhile, the hosting of the Chengdu Universiade, the return of the China Open Tennis Championship, and the hosting of the Hangzhou Asian Games have further stimulated the development of the outdoor consumer market. Looking at the development trends of outdoor markets in developed countries abroad, various outdoor activities are expected to integrate into new lifestyles, just like traditional social places such as movie theaters and gyms. Companies should seize this opportunity actively, continuously innovate, and expand their business scope to meet consumers' need for diverse and high-quality outdoor activity experiences.

With the booming popularity of camping and outdoor activities in recent years, getting closer to nature and enjoying the harmony between body and mind that the outdoors brings has been highly sought after, especially among the younger generation. Outdoor activities have become a standard lifestyle. Recently, Xiaohongshu cleverly identified a new outdoor experience and launched the concept of "Chinese-style outdoor". By recording the growth perspective of the post-90s generation in the short film "Xiaoyu" and collaborating with domestic brands, it evokes emotional resonance within us. The presentation of old photos makes people suddenly realize that the outdoors is not something foreign, but a way of life that every Chinese person has experienced. Chinese-style outdoor is a sense of relaxation unique to the Chinese people. A watermelon, a few cans of beer, and a few packs of melon seeds, fishing by the lake, chatting in the park, simple and carefree, unlock the joy of being wild in nature. As young consumers become increasingly enthusiastic about purchasing and using domestic products, showing off domestic products, and incorporating elements of Chinese traditional culture, this lifestyle is bound to become a popular choice in the fashion of consumption, triggering a wave of enthusiasm in the outdoor community.

Extract the key style trends of children's clothing in December, summarize popular items and trends. Popular items, popular patterns, key brand trends: MAXMARA Spring Festival illustrations, parent-child series; Minipeace x MARIA Co branded Series; Blabla Museum Collaboration - Eastern Treasure Program; FILA KIDS Co branded Series.

The fitness industry is also constantly developing and growing, providing more diverse and personalized comprehensive physical training services. The selection of gyms, personal trainers, smart devices, and other options has increased, meeting the needs of different consumers. People's attention to health has increased, and the demand for training is also increasing. Customized training programs and personalized training services are favored by consumers. The prevalence of social media has also increased the attention and promotion of training and fitness. POP has launched relevant style plans and trends for multiple training scenarios.

Based on recent Taobao hot search keywords, the following consumer hot search list (related to leather and fur) is compiled, with a focus on style dimensions. It is summarized as follows: elegant and luxurious, New Vintage, Thousand Gold Madeline, Gray style, rebellious motorcycle style, old money style, and other hot search style content. In fur development and design, combine the characteristics of one's own brand to create corresponding style characteristics.

Gather updates on the sports/outdoor industry worth paying attention to this month, gain insight into future market trends in the industry, and provide a preview of key content for next month.

After the epidemic, camping outside the enclosure has become a popular and popular outdoor lifestyle. The rise of outdoor sports such as frisbee, skateboarding, lure fishing, and paddleboarding has sparked more young people's enthusiasm for outdoor activities. At the same time, the massive content of variety shows and social platforms has defined the trend attributes of camping. The emergence of more new camping methods, new consumption patterns, and new business formats has demonstrated the stronger economic spillover effects of camping. Currently, limited by the maturity of camping culture, the camping discussed by people mostly refers to tent camping, including pack-and-stay camping without purchasing any equipment, and camping with simple personal equipment. These are currently widely popular forms of camping. This report mainly focuses on tent camping, explores the product trends of camping with simple equipment, and provides new ideas for relevant outdoor product companies.

The World Meteorological Organization (WMO) released a report on July 10th stating that the hottest year in history is expected to occur after 2023, possibly in 2024, with the possibility of an exacerbation of the El Niño phenomenon. With temperatures reaching new highs, people are starting to explore various ways to cool down and find relief from the heat. Industries related to summer cooling, such as tourism, air conditioning, beverages, and others, are rapidly growing at an unprecedented pace. To cope with the increasingly rising temperatures, the home textile industry should actively develop a range of products related to cooling, relief from the heat, and providing a cool environment. Whether it's bedding or curtain fabrics, the emphasis should be on using lightweight and breathable materials to provide the most comfortable sleeping environment and cool living spaces. (Trends in smart and healthy homes, functional home trends)

Christmas, the most important day of the year in Western society, has become a global festival and an important opportunity for online and offline businesses to seize traffic in the second half of the year. In China, Christmas consumption has become a new highlight in the consumer market. Based on previous Christmas situations and consumer consumption trends in the first half of this year, we can predict the demand of consumers. In the past two years, due to the global pandemic, consumers did not have a perfect Christmas. With an optimistic outlook this year, consumers are eager to have a perfect Christmas, and most consumers are looking forward to the festival this year.

Insights into the trends of the POP cotton and down jacket industry were extracted for this report, focusing on significant brand events, innovative brands and their products, as well as cultural and artistic hotspots. The report also includes in-depth analysis on individual items, styles, and popular topics, providing a glimpse into the future market trends of the cotton and down jacket industry.

After the epidemic, the Christmas supplies market has shown a positive and promising development trend. In this challenging era, holiday season decorations will still have a quickly recoverable appeal and play an uplifting role during multiple crises. With the expansion of the Chinese consumer base, the demand for Christmas decorations will continue to increase. This report introduces seven key themes, ranging from craftsmanship and weaving themes to modern bohemian aesthetics. For businesses, understanding and seizing these market trends, continuously innovating, improving product quality and services, and meeting consumer demands will help gain a greater competitive advantage in the fiercely competitive market.

Liu Wen led a group of supermodels to appear in Bottega Veneta's 2023 Winter Fashion Show. On July 20th, at 8 PM, Beijing time, it was the first physical show held by the Italian fashion house in China. Renowned Chinese supermodel Liu Wen and Doutzen Kroes respectively opened and closed the show. The unique architectural style of the Red Brick Art Museum resonated with the brand's iconic Intrecciato leather weaving technique. "What I like most is that the architecture itself is very logical," said Blazy when talking about the choice of the Beijing venue. "It combines craftsmanship, modernism, and the past.

Insight into the trends of the POP Fashion down jacket industry, extract important brand events, innovative brands and their products, as well as cultural and artistic hotspots to compose this report. Additionally, provide exclusive focused analysis on individual items, styles, and popular topics, projecting the future market trends in the down jacket industry.

Our industry insight for denim in May, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

Our industry insight for denim in March and April, 2023 collected important events, innovative brands and products in the industry to foresee the market trending.

The epidemic has been recurring, and in order to reduce contact and avoid gatherings, "online teaching" and "remote work" have become commonplace. Due to this sudden outbreak, people's lifestyles have undergone tremendous changes, and the amount of time spent at home has increased. However, staying at home during the epidemic does not mean complete wastefulness and boredom. The needs of Chinese consumers for self-care, health healing, and smart home solutions are permeating every aspect of daily life. This report analyzes six major home lifestyle trends during the epidemic, providing new design ideas for product development for businesses.

Influenced by this pandemic, consumers' habits change greatly, and live streaming is increasingly growing. In the activity of 2020 Double 11, consumers are unprecedentedly passionate about shopping. New formals and modes keep emerging, which contributes to the rise of new products and renews shopping experience. POP joins hands with Lingxi Industry AI Platform to make a comprehensive analysis of data of Taobao 2020 Double 11 from three perspectives of reason of popular styles, trends and key strategies. And a specific case is given each.

Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.