Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Reversed Future -- Theme Fabric Trend for Womenswear
From the 1940s to the 1980s, technology developed rapidly. Lloyd Dunn, a famous publisher, coined Retro Futurism in 1983, which refers to the imitation of early futuristic design by contemporary art. Nostalgic and technical futuristic styles mix, and contrasting elements create parallel space-time like reality. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
Reversed Future -- Theme Fabric Trend for Menswear
Reversed Future blends early futuristic designs with technical colors, and it uses virtual digital technology and brilliant colors to enhance the futuristic aesthetics of S/S 2021 street fashion. Digital space reverses the future, taking us back to a new world that "never happened". The increasing value of the e-sports industry and the emergence of online clothing are all crazy and orderly, displaying fun in the form, just as American music artist Laurie Anderson said, "Now it is a good time to create a new reality!"
Charming Blue in the Street -- The Silhouette Trend for Men's Shirts
In S/S 2021, the silhouette of denim shirts is combined with popular elements to bring more novel designs and provide more choices for S/S street. The well-fitting boxy denim shirt will become a popular silhouette for denim shirts, while the loose spliced check shirt and the oversized denim shirt will dominate the silhouettes of street denim shirts. The loose western denim shirt will lead the style of denim shirts and becomes the hottest silhouette currently.
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Fashionable Prints -- The Pattern craft Trend for Womenswear
This is an era when Millennials and Gen Z are the main force of consumption. They use live streaming and online platforms to obtain styles and items in line with current trends. And influenced by promotion videos and social media, they have great love for fashionable styles. So designers start from youngsters' recognition of "Fashion" to create stylish items through bright-colored offset printing, divided print, print & embroidery and piecing.
Y2K -- S/S 2021 Theme Trend
Y2K is the aesthetic culture at the turn of the century in 2000. The vision and worry of the new century and the panic caused by Y2K bug bring about mixed styling. 2021 rejuvenates fashion, which stimulates the return of millennial street aesthetics. With economic downturn and confusion about future, and with 90s rave and homogeneous wave, the Millennials and Gen Z turn to nostalgia and simulation technology for authenticity. They fancy about carpe diem. People set up Y2K Aesthetic groups on social platforms like Instagram to share design, music and films, creating a psychedelic millennial vibe for S/S 2021 with Utopian technology. Y2K aesthetic of optimistic future and electronic technology is spiritual sustenance for modern people.
New Form of Patches -- The Craft Trend fro Kids' Denim Outerwear
In addition to complicated washing crafts, pattern, patch and applique are also important for denim. In S/S 2021, animals, IP and plants are added, so the patch can change patterns through applique, embroidery and print.
Fashionable Leopard Prints -- The Pattern Trend for Menswear
Influenced by catwalks of S/S 2020, consumers are tired of luxurious leopard prints, so designers can use abstract textures to create patterns like leopard prints. New color palette, dainty size, simplified outlines and ombre renew the design. Animal print is a hot pattern for young men and menswear market.
Variegated -- The Pattern Craft Trend for Menswear
Craft and detail are of great importance in A/W 20/21. Compared with clothing silhouette, more designers convey their ingenious thoughts to cautious consumers through craft changes and creative details. Influenced by current trends, the market is more favorable to bold, eye-catching, individual, simple and versatile craft and detail. Rubbing, discharge print, digital all-over print, and combined crafts of offset print gradually enter into the public view.
Stephen Maurice Graham -- Introduction of An Artist
Stephen Maurice Graham is an illustrator, comic book author, and animator. His works are colorful, bring a bold and bizarre sense of humor, and convey a rich story feel. He has worked with Apple, The Guardian, Google, Samsung, Nike, Time, BBC, The Washington Post, VICE, Vans, Coca-Cola, and GQ.
Renewal and Upgrading -- The Trend for Denim Accessories
Designs and accessories work together to create a garment. And accessories play an important role in clothing. Classic accessories are updated in technology and appearance. This season exposed lining and patterns with a strong design sense are expressed by applique. Patch and applique are mainly made of environmentally-friendly materials, and combined with multiple crafts. Color-blocked zipper becomes more dazzling and more eye-catching in original-colored denim. Flowing tassels and PVC chain add a street fashion feel.
Reversed Future -- The S/S 2021 Theme Trend for Kidswear
What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot... All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
The Era of Alternate Logos -- The Pattern Craft Trend for Womenswear
The change of logo has been sweeping other industries for a long time, for example, Logitech, Google and Lenovo have updated their logos. Design techniques like sans serif and de-graphic bring new interpretation of brands. Gucci, the leading luxury brand, is not restricted to the sacred symbol. Logos creatively adopt various crafts to deepen consumers' perception of the brand.
The Healing Classic Blue -- Pantone Color of the Year 2020
A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."
The Journey of Denim -- The Silhouette Trend for Men's Jeans
Jeans are a hundred years old, but they still look young. Their vitality and changeable styles make them ever-lasting in the fashion industry. Jeans have come a long way from the workers' uniform to the symbol of youthful rebellion, then to the high fashion item. And its invention is also quite interesting.
Fashionable Cat -- The Pattern Trend for Menswear
The fashion brand, RIPNDIP, was founded in Los Angeles, the United States. It quickly became popular with its spoofed LOGO and various collaboration collections. Its symbol is a white cat with the middle finger up. It is not a very polite gesture, but it has been favored by many fashionistas. RIPNDIP is showing that clothes can also be humorous.
Act Now- The Craft Trend for Men's Sports Sweatshirts
Influenced by sport core, loose leisure sweatshirts are still important. Adaptability is the core theme of items. Based on simple and loose silhouette, design details such as decorative accessories, protective function and craft deconstruction are added. And the comfortable and eye-catching appearance is created. Many optimized designs for sportswear will bring you out of the comfort zone.
Statement Decorations -- The Accessory Trend for Men's Sweatshirts
Sweatshirts are breathable, comfortable and warm, so they are favored by leisure menswear and many fashion brands. Accessories are important in sweatshirts, and renew the sweatshirt in A/W 20/21. In this season, individual chains are eye-catching. Exaggerated proportion, silhouette sense and funny designs are applied to create popular sweatshirts. Functional nylon tapes and creative hood string optimize the item.
Reversed Future -- S/S 2021 Theme Trend
The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.
Elegance -- The Craft Trend for Women's Fishermen Hat
Fishermen hat is also called as bucket hat. With a bucket top and a sloping brim, it was originally used by Irish fishermen and farmers as a rain shelter. The hat can be folded into a pocket, very portable. Therefore, it was gradually accepted by the British upper class for outdoor sports such as hiking, hunting and fishing. Nowadays, many fashionistas wear fisherman hats in street snaps, and various brands have pushed avant-garde hats to the fashion stage. The fisherman hat has changed from a practical accessory to a fashion item. In S/S 2021, after innovation and reshaping, the fisherman hat will present brand-new designs, especially the exaggerated proportion, decorative feeling, new femininity and versatility.
New Function Fashion -- Clothing Collocation of Women's Sweatshirts
Individual leisure and technical function will be important trends in S/S 2021. Topstitched segmentation with an outline sense, novel offbeat deconstruction, layered cropped silhouette, and integration of function with outdoor jackets will appear in new outdoor sweatshirts. Sweatshirts in the new season put comfort and protectiveness in the first place. Functional and futuristic sweatshirts will be the necessary item for the millennial generation.
Immersive Weekend-S/S 2021 Theme Trend
People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.