S/S 2021 Theme Forecast

Throughout history people have designed, collected and worn badges for some reason. Since its birth, the badge has been associated with heroes, factions, insurrection and punk. From previous fashion shows, badge has become a visual element. Street style doodled latters, popular culture, films, American idyllic florals and military medals are gathered together, creating a flatulent fashion trend. Applique and badge are different from printing, splicing and rivets, and badge has no rules. Applique or badge made in special materials become the best choice for youngsters to extend individuality.

Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.

The popular pattern of cool guys in the street makes dull outerwear or T-shirts cool and fashionable. The look, facial expressions and gestures of the cool guy indirectly reflect the individuality of the wearer. There are various expression techniques of this kind of pattern. Doodled figures with strong contrast of colors, texts, geometrics and complementary patterns are the main.

Splicing is widely used in modern fashion design because of its unique feeling. The deconstruction and splicing of special silhouette reshape a new silhouette and bring a strong visual impact. Nowadays youngsters pursue freedom, individuality and self-expression, and deconstruction and splicing of special silhouette cater to this trend because they reflect the differentiation of fabrics and silhouettes. Thus this technique becomes the most popular craft currently.

Animal pattern still popular. One of the hottest pattern is the king of beasts- the tiger. The image and expression of the tiger still attracts many designers. This report concludes tiger and geometrics or tiger and texts, fashionable and convenient to use. Hot techniques like doodles and illustrations present more fashionable tiger.

As the most common pattern craft in clothing design, text pattern is always widely used. As the generation Z gradually becomes the core of consumers, text pattern craft also caters to the young people pursuing uniqueness and self-expression. Digital direct injection poster printing, embroidered texts will be key crafts. Off-set printed labels will bring creative decorations to streets in spring and summer. Redefined transformed letter printing will appear in the form of offset printing. Watermarked figure and letter are individual and will lead the fashion in autumn and winter.

Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.

Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

In terms of pattern craft for sweatshirt in new season, printing craft is still the main pattern craft. Artistic and technical patterns get more attention to pursue the individual fashion. Jouetie makes a strong visual impact with its pop color changes. The pattern of simply drawn color blocks is still popular for sweatshirts. The mixing of multiple crafts is gradually increasing.

The shirt is the most important silhouette in menswear, the hot item in men's closet, and one of the favorite silhouettes for street fashion brands. In S/S 2021, silhouette of street fashion shirts combines with the hottest elements to bring novelty and give a visual feast to the street. Classic checks will show a sense of high street in a new form. Functional elements are still popular in this season. The loose T-shirt with all-over pattern will lead the fashion in midsummer streets, and become the necessary street fashion shirts for youngsters.

In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.

With the rise of Chinese fashion brands, more and more youngsters are keen on Chinese fashion items. The sweatshirt is favored by fashion brands and takes a half proportion of street fashion market in early spring. In S/S 2021, the loose silhouette is still main. The tie-dyed sweatshirt is popular. Bright-colored sweatshirts make the early spring feel like summer. The all-over pattern sweatshirt come into people's view in this season. The classic silhouette mixes with popular elements and creative designs to make the Chinese fashion sweatshirt worldwide.

MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

There is no doubt that the sweatshirt is the most popular item in a year. It is comfortable, versatile and fashionable. In S/S 2021, there are two kinds of sweatshirts of the leisure style and fashionable brands. The first one is the new sweatshirt which is created by splicing, texts and popular fabrics based on the conventional leisure and fashion. And the other is the practical, comfortable and daily sweatshirt.

The functional trench coat combining military, outdoor sports and workwear elements is full of functionality and the technical sense. This becomes one of the most popular silhouettes currently. It has the mysterious and cool silhouette and is suitable for changeable weather when people are in the commute or outdoors. This mysterious and dark functional aesthetics is popular in the fashion world. With the youngsters' special pursuit of unique individuality, this silhouette gradually takes up a small proportion and becomes the necessary item in autumn.

The sportif style is the unfailing topic in fashion industry. Compared to the professional sportswear, the athleisure wear which is daily and sportif becomes the necessary item. In S/S 2021, the athleisure trousers are still hot and become the popular silhouette of many brands and catwalks. Combining with the heated environmentalism, renewable materials and functionality, trousers in this season are pretty functional and high-street, and become one of the most popular styles.

With the popularity of environmental awareness, the uncolored denim with the comfortable appearance, the denim with distressed patches, the surface printing and the reflective pressed film become a new trend. In addition, severe washes are expressed in the denim items of DIOR and become the high-proportion denim craft.

We all love the beautiful scenery. And when we are amazed by the magic of nature, designers have brought the beautiful scenery to the fashion world. The beautiful scenery form Ovadia & Sons is mainly expressed in color-blocking, illusive and abstract. Then the fashion is softer and finer. Based on the natural scenery, putting the landscape painting in clothing is really gorgeous.

In this materialistic era when informatization and digitization are developing fast, people are longing for a more beautiful, real and down-to-earth reality. The natural texture and pattern become the key trend for S/S 20/21 because of its comforting visual impact. In addition, under the positive influence of environmentalism, it becomes the heated topic that based on the real objects, technology changes reality through the second artistic creation.

Looking at the S/S 2020 catwalks and exhibitions, we can find the pattern of the orderly block letter is also fashionable. Letters printed all-over, the newspaper splicing design and simple slogans are in the orderly block letter, renewing the letter pattern. The block letter is versatile, premium and suitable for street fashion brands. The simple pattern makes every item the unique minimalist style.