Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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The Fashion Declaration -- The Silhouette Trend for Men's Puffas
The functional puffa is still key for A/W 20/21. Multiple elements are combined to form a special aesthetic. The outdoor printed short puffa, voluminous short down jacket are the direction. Versatile silhouettes are favored by many brands. The Shiny mid-length puffas are often seen at street brands. Reflective tapes, patch pockets, color blocks add a fashionable edge to puffas.
Magic Splattering -- The Pattern Trend for Menswear
The collaborations between brands and artists are not uncommon. Off-White joined hands with Artist Futura to design its S/S 2020 collection showing the combination of street scribbling and Hip-Hop culture. S.R. STUDIO. LA. CA., founded by Sterling Ruby, also employs splattering and is well-known for its ink-splattering technique.
Recreated Classic Art -- The Thematic Fabric Trend for Menswear
In this chaotic age, mixed art has a great visual charm. When British designer Paul Smith added statement street to gentlemen, that meant the mix of classics and hybrid style had emerged in business menswear. Classic looks and mixed designs add a street edge to suits. What's more, fabrics show the qualities of modern art. Bold, artistic and individual qualities are important for Recreated Classic Art. Classics needs to be awakened, but we will renew it in a modern way.
Dimensional Layers -- The Pattern Craft Trend for Women's Sweatshirts
In this new season, ordinary print is applied less on sweatshirts. Beads and sequins appear on lots of pattern to make a statement. Moreover, the combos of crafts see a rise.
The Schedule of the Four Fashion Weeks
S/W 2020 four fashion weeks will be held from September 4 to October 1. There will be lots of Chinese designers and brands showing up. In the following week, we will give you the latest info and trends.
Combos of Pattern Crafts -- The Combined Pattern Crafts for Street Menswear
Pattern techniques are key for garments. Printed and embroidered pattern is diverse and eye-catching. With the increasing popularity of street brands, pattern crafts are renewed and enriched. The combos of pattern crafts start to be applied widely. Meanwhile, the combos also enrich the palette.
Fashion Flame -- The Pattern Trend for Menswear
The flame style is hot. The flame letters and patterns are favored by designers. Simple flame patterns, letters and interesting graphic combos, which are understated, practical and individual, replace the real-life flame style
Street Aesthetic -- The Silhouette Trend for Men's Tees
Tees are works of art. They are popular for the cosy and versatile qualities. For street brands, tees serve as canvases. Americana print, bright tie-dye, half-and-half patterns, dark-style tees influenced by sub-cultures give a new lease of life.
Vibrancy -- The Silhouette Trend for Women's Sweatshirts
This reports mainly include the pocket sweatshirt, mid-length loose sweatshirt, high-neck sweatshirt, crew-neck sweatshirt, hooded sweatshirt and cropped sweatshirt.
Diversity – The Trend of Tapes for Menswear
Modern apparel is much richer. Tapes are applied to the proper sliced places or structural lines to add interest. Subtle and refined decorations, color combinations and splicing make changes to structures. Patched colors varying in brightness add a clearer layering effect. Tapes made of different materials and with a variety of colors and patterns, the contrast between fabrics and tapes add a striking structural visual.
The 7th YOHOOD was held this month in Shanghai. There were two modes this year, and one of the two modes was YOHOOD WEEKEND which will be held at lots of fashion places for up to one week. Shanghai World Expo Exhibition and Convention Center is still the place for this event. The theme is YEAR 3019 YOUTHQUAKE. There are more than 150 brand booths covering fashion, sneakers, extreme sports, food, art and toy. Artist Daniel Arsham and his team helped design the limited gifts. Cameras, archaeological gloves and storage disks are used.
Emerging Workwear -- The Silhouette Trend for Men's Workwear Pants
Cosy silhouettes, pockets and functional details feature on the cargo pants. Over time, cargo pants have been popular all over the world, and they are easy-to-style. Large pockets and maximalist silhouettes provide more options. For A/W 2021, the cargo pants exude an independent and nonchalant feel.
Offbeat Motifs -- The Pattern Craft Trend for Women's Tees
Innovative methods are emphasized. New sequins, traditional craft combinations, uneven patterns, neon motifs, 2D rubbing and linear pictures give a new lease of life to tees.
Vibrant Street -- The Silhouette Trend for Men's Americana Sweatshirts
Sweatshirts originate from the U.S. East Coast. The sweatshirt is airy, cosy and warm, and it is popular for the Americana leisure quality. For S/S 2021, classic silhouettes continue to prevail. Lots of street brands incorporate currently popular elements into new sweatshirts. Timeless silhouettes are combined with functional elements, deconstruction and compound patterns.
The 2D World -- The Pattern Trend for Womenswear
Brands like to collaborate with anime characters in One Piece, Gundam and Your Name. Cartoon patterns nod to classics and make a statement.
Offbeat Denim -- The Craft Trend for Men's Denim
For pre-spring 2021, offbeat effects are the mainstream. From the streets, trade shows and catwalks, we can see bold workwear pockets, combinations of lapels and deconstructed denim and clashing materials.
Street Movement -- The Craft Trend for A/W 20/21 Boys' Puffa Jackets
The street style was created in the 1970s by African-Americans, Jews and Mexicans. Hand scrawls from the street, subway and wall are key. Statement text and illustration-like hand scrawls add a cool and fashionable feel. The sporty panelling and tapes bring more changes.
Fashion-Forward Panelling -- The Panelling Trend for Chinese Fashion Menswear
Panelling is a new form of art, breaking the rulebook. Different materials, color blocking, statement panels add newness. Color and fabric are also updated continually.
Lightweight Function -- The Fabric Trend for Women's Puffas
The 21st century is defined by modern technologies and AI, and our environment has been damaged. Brands start to take actions to reduce the environmental impact of garments, and bioengineering gains traction. Digital fabrics and effects play an important role. Shell and pearl shine, jelly-like waxy surfaces and tinfoil-like effects elevate fabrics with a technical and natural twist.
Play Era -- The Leather and Fur Trend for Menswear
With Gen Z's preference of interesting and delicate details, multicolored combos and playful designs are the key direction for A/W 20/21 accessories. Dynamic embellishments and interesting patterns grab attention. Amekaji embroidery is often presented through intarsia to emphasize the homespun feel. Patterns include more scenes. Metallic accessories are cool and attractive for the simple and fine design. Tapes are short and delicate as well.
Renewed Panelling -- The Cut Trend for Womenswear
For A/W 20/21, panelling is key. In this season, feminism, technology, electronics, naturalism and utilitarianism influence panelling. Shiny fabrics, cargo styling and structural lines are emphasized.