Influenced by dematerialization, people shift their focus to the society and environment protection. Consumers will give priority to eco-friendly and dematerialized goods, so natural and comfortable womenswear will gain more attention. Designers and brands explore the use of simplified and eco-friendly techniques to reduce the pollution and the waste of resources. Natural undyed fibers, antibacterial China-hemp fabrics, eco-friendly linen and other natural textiles meet consumers' demand for sustainable fashion and contribute to environment protection.

According to the latest fashion data, exaggerated sleeves in 2020 markets continue to S/S 2021, and designers will pay more attention to dramatic details. Therefore, from mimicking the shape of objects to exaggerated cuffs, shape and details of sleeves will become new craft details. Virago sleeves, starfruit sleeves, lantern sleeves and placement drawstring design all display the unique item.

Colorful designs include not only deconstruction. Handicrafts can show the delicacy better. Embroidery brings additional value for the product, and is one of the means for designers to enrich the style. Innovation of embroidery is a new trend of pattern craft. 2.5D embroidery, knitwear-like embroidery, loop stitch are all new directions of embroidery.

Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.

Females want to display their leg lines and pursue simple and powerful charm, which gives rise to commute looks in the new season. As a necessary item, jeans perfectly display femininity. Denim shorts, ankle-length jeans and floor-length jeans focus on the waisted effect. Silhouette is adjusted to well modify legs.

A/W 21/22 Theme Forecast

According to the latest online retailing information of mega brands, in A/W 21/22, the switch between leisure and office is a mainstream design direction. The OL style trousers and casual trousers are combined or mix & match, catering to consumers' pursuit of leisure and comfort. Especially the tailoring style combing long trousers with suit pants is a key recommendation.

The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.

"BoBos" is the mix of bourgeois quality and Bohemian style. With the popularity of urban resort, the lifestyle pursuing freedom and close to nature also prevails. BoBos start the discovery tour of holiday, blend bourgeois qualities with Bohemian free will and art vibe and bring perfect holidays to S/S 2021. The resort way close to nature allows people to immerse in the good times. This is a brand-new spring and summer resort theme for men.

Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.

Smocking originated in the UK and was popular in the 1970s. It was widely applied to clothing, accessory and home decoration at that time. With the popularity of Belle Époque, smoking becomes an important craft for S/S 2021 womenswear. Smocking is quite functional. It can be applied to collar, waist and sleeves, well modifying the form. And it can also highlight the new Victorian style through the contrast of voluminous feel. Topstitch is also used, which will be a new feature. Refining smocking effects will inject more inspirations into the style.

The plague leads to the combination of work and life. The compulsive change of life habit allows "stay-at-home-economy" to rise quickly. "Stay-at-home-economy" refers to working or doing business at home while consuming at home, including telecommuting, online shopping, social community, take-out life, entertainment videos, online games, online education and financial management. Influenced by these trends, clothing collocation is also changing.

Influenced by the changeable, diversified, panic and anxious environment, the multi-piece match emphasizes the layered sense. Disorder and irregularity are impacting the traditional mode. The mix & match of multi-piece match enrich the layer change and express the wearer's pursuit of individuality. Thus it will be an important trend in the future.

The textile industry enters a temporary downturn due to the outbreak. Material manufacturers, brands, wholesalers hope to relieve financial through new media or live streaming. Rational consumers are growing, and practical items will become more popular. After the outbreak, consumers will favor the simple and basic items. The shirt is the representative of pragmatism, and "transboundary item" is the new design concept. So consumers will choose simple and basic styles.

The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.

Denim is getting increasingly popular. And the cinematic aesthetics of Once Upon A Time In Hollywood has inspired emphasis on durable denim look. Catering to the revival of retro style, in S/S 2021, designers adhere to the nonchalant and sincere attitudes of the late 1970s and 1980s, use the retro keynote to add novel elements to unsalable and recycled denim, apply primitive elements to enhance the indigo denim texture, and utilize the improvement of laser and ozone to display the denim charm of natural original ecology and to bring close to the aesthetic perception of the natural environment. Reactive dyed denim, soft denim and eco-friendly denim jacquard are integrated with soft practical style, adding modern elegance and enduring vitality to new femininity.

Crafts of women's trousers start from a new perspective. Main changes lie in the waistband, silhouette and leg openings. Different parts of trousers are decorated by buttoned slit, self-cloth knot or layered crinkles.

In the quick-paced S/S 2021, consumers need to face different occasions in different identities. The classic simple shirt will return in S/S 2021. It uses simple lines, meticulous details and comfortable fabric to bring simple and wearable styles.

The relationship between environmental protection and fashion is getting closer and closer, which is one of the most important research topics in the fashion industry in recent years. Environmental protection is not only a call. More and more brands pay more attention to environmentally-friendly capsules, and plan to cover environmental products in the main series. Fashion companies are using practical actions to carry out environmental protection. For knitwear, yarn has become the most critical link in environmental protection. More and more enterprises begin to consider whether the yarn is pollution-free, degradable, recyclable, energy-saving, low-consumption and harmless to human body. This report starts from the connection between sustainable development and knitwear, and aims at the controllable cost and quantity production to extract three key trends: recycled cotton, environmentally-friendly tencel, and recycled polyester made from polyester waste like mineral water bottle.

In S/S 2021, the silhouette is changed and accessories like buttons also change along with the style. According to the collection of the latest information, the original metal flat buckle are widely applied to styles in S/S 2021. Resin buttons appear frequently every spring. But in S/S 2021, the most widely applied buttons are the cloth-wrapped button and the button with different materials, becoming an important trend for the young lady style.

The Japanese magazine style is from Japanese female makeup which adopts mainly warm colors to be fresh and healing. Therefore, Japanese clothing collocation also tends to be warm tones and pays attention to the simple but layered effect. Photos in magazines such as JJ and Lee prefer portrait photos that are close to life. With the fresh and elegant tones, the entire look is very comfortable and warm. As people pursue Japanese magazine style, the Chinese market will also be affected by the Japanese magazine style in the next season, and will absorb elements of bright mid-length overcoats in Japanese magazines, showing the unique silhouette flavor in line with Chinese overcoat aesthetics.