Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2021-03-03 161200
Long Confession -- The Confirmation of Menswear Color Trend
Turbulent society and unpredictable climate make home a refuge. With the rise of working from home, home becomes multi-functional, creating a new way of life. Warm home experience is soothing, self-healing household life provides inspiration with interior design. Natural material and soft neutrals feel simple, while natural colors exude a peaceful mood. Intense Brown Sugar brings happiness, revealing calmness and poetry in the gray mist. The palette is inspired by practical and cozy interior design, featuring the combo of tranquil blue gray and intense khaki to deliver the healing power of home concept.
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2020-09-11 145285
Long Confession -- Theme Design & Development for Menswear
This turbulent society and unpredictable climate make home a refuge. With the rise of working from home, home becomes multifunctional. We rethink our new lifestyle and absorb healing strength from warm and cozy home.
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2020-08-28 126435
Chinoiserie -- A/W 21/22 Theme Fabric Trend for Menswear
From the 14th century to the 18th century, a large number of Chinese goods flew into the European market, and then Europeans developed a strong interest in oriental culture. At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention, and Asian markets become an essential market. Therefore, many menswear brands shift their attention to oriental culture, which just reflects this theme, Chinoiserie. They draw inspiration from 18th-centuary homeware collaboration or art works that blended oriental and western cultures. Nostalgic luxurious fabrics also adopt decorative jacquard and display the oriental and western temperament.
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2020-07-15 255418
Long Confession -- The Thematic Pattern Trend for A/W 21/22
Social changes transform consumers' habits, and necessity economy brings simple durable products to the spotlight. Influenced by the COVID-19, "less is more" life concept has been a must. Modular all-year design will appeal to comfort-driven consumers. Home will be the haven for existentialists to soothe themselves. Modern lines and geometric patterns balance the need for safety via their simple and pure beauty. Tones covering designs and arts tell the peaceful long confession.
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2020-07-02 146194
Long Confession -- A/W 21/22 Theme Fabric Trend for Menswear
Social turmoil and social distancing lead to changes of working and living habits. In the post-coronavirus era, protective and healing designs as well as simple soothing home life have become the definite trend for A/W 21/22. Data shows 55% of the global population mention the home aesthetics and Wabisabi from January to April 2020. At present, home has become the haven for existentialists to heal themselves. Just like Claire Dickinson says, the home space plays a vital role in relieving stress and anxiety. Home, brings spiritual comfort and provides infinite possibilities for A/W 21/22 business menswear fabrics.
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2020-05-18 537714
Long Confession -- A/W 21/22 Theme Trend
Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.
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2020-05-08 1063973
Migration -- A/W 21/22 Theme Forecast
A/W 21/22 Theme Forecast