Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Awakening Vitality -- Clothing Collocation of Girls' T-shirts
The Australian fire, which has been burning for more than half a year, and the outbreak of NCP have brought pressure from nature. We are anxious and longing for healing things in the new season, like the blooming flowers, lovely animals, desire for a healthy lifestyle and retrospection on nature. And they will become prints, patterns, doodled letters to heal us.
Warmth and Self-healing -- Theme Design & Development for Pre-Fall 2021 Women's Knitwear
The outbreak of NCP in China, locust plague in Africa, the unknown diseases in Nigeria, and the mountain fire in Australia, make people panic and upset. However, disasters will end, and spring will come. Our tired hearts need comfort; our hypoxia body need to breathe; we need warmth to heal the soul. The soft and gentle knitwear is quite sensual and skin-friendly, which is just what we need.
Details -- The Craft Trend for Men's Knitwear
Young and fashionable businessmen are not satisfied with the calmness and seriousness of classic business. They favor craft cutting and mixed looks, and pay more attention to details on the neckline, cuffs and side parts. The diversified combinations of stitch, yarn and jacquard will gradually replace the flat and simple color blocks, so the eye-catching points on placement can highlight the feature of entirety, showing the self-pursuit of urban men.
Combining Two into One -- The Craft Detail Trend for Womenswear
The outbreak and the restriction of residents' going out lead to the sharp decline of customers in the market-oriented offline shopping malls, results in massive stock items, and limits the production and development plans of the fashion industry for the new season. Once again, we realize the importance of sustainable and circular designs for the clothing industry, and the urgent need to reduce the resource waste associated with unmarketable products. We need to maximize the value of the product and extend the life cycle of the product. For the new season, the design mode of combining two into one can be used to integrate the old and the new.
Friends of Nature -- The Pattern Craft Trend for Kidswear
The outbreak of the NCP makes the relationship between man and nature hot again. This season the key of pattern is abandoning complicated prints and patterns, and focusing on what people really care about. Slogans of environmental protection update T-shirt text patterns, and marine protection presents the underwater world through cartoon images. Caring about emotions and life, rainbow elements and florals are used to create a positive vibe. Plain embroidery and graffiti display our daily life.
The Flower Field -- Theme Design & Development for Kidswear
In the modern city life full of reinforced concrete, returning to nature is more and more concerned. Inspired by the flower field, designers combine sweet flowers with utility, focus on comfort, take neutral tones like reseda and sunny yellow as main tones, and use red tones like gossamer pink and coral as decorations, presenting the colorful and soft natural theme.
Slight Fashion Short T-shirts -- The Silhouette Trend for Men's Knitwear
The design combines past with present, aesthetics with practicality. Recalling the classic and the slight fashion inspires the new season to comprehend men's knitwear of the fashion leisure style. And the exploration of details and crafts of ready-to-wear makes delicate and functional T-shirts more integrated into the daily life.
Fun Pockets -- The Craft Trend for Men's Leather Clothing
As a main accessory, the pocket is practical and decorative. Nowadays, clothing pays more and more attention to functionality, so the pocket is increasingly important. How to balance creativity and utility becomes a critical design topic. Designers are also keen on the creative shape of pockets. Therefore, they break the orderly outline or add decorative details to endow the pocket with a unique shape and a design sense, and enrich the clothing.
Cool Summer Days -- The Silhouette Trend for Boys' Shorts
As an important item in summer, shorts are indispensable for boyswear. For silhouettes, practical workwear shorts are popular; slit sports shorts are retro but chic; mock-layered shorts are athletic and street; suit shorts are serious and formal; beach shorts are full of a summer vibe. So S/S 2021 will be passionate and colorful.
Charming Blue in the Street -- The Silhouette Trend for Men's Shirts
In S/S 2021, the silhouette of denim shirts is combined with popular elements to bring more novel designs and provide more choices for S/S street. The well-fitting boxy denim shirt will become a popular silhouette for denim shirts, while the loose spliced check shirt and the oversized denim shirt will dominate the silhouettes of street denim shirts. The loose western denim shirt will lead the style of denim shirts and becomes the hottest silhouette currently.
Fashionable and Fun Icons -- The Pattern Trend for Menswear
Fun icons can bring novelty to regular styles. The bold colors and appeal of warnings enhance the chic feel and add fun to regular styles. Nostalgic games and icons of daily goods recall the childhood memory of post-1980s and post-1990s. Groundings are more diversified. Solid color, stripes and tie-dyed grounding keep the appearance commercial and conform with the trend of "bad taste" of street wear brands.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Outer Beauty -- The Silhouette Trend for Girls' Outerwear
Influenced by adults' clothing, simple but practical silhouette is a key direction for girls' outerwear for S/S 2021. With the continuous development of utility, "carefully buying" has been a consumption concept favored by consumers. Individual high-waist outerwear, workwear outerwear, personalized leather and nostalgic suits bring new inspirations to this season. Exquisite ruffles, visual sleeves, soft and gentle hemline and bright-colored splicing draw much attention to girls' outerwear.
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Spliced Materials -- The Craft Trend for Menswear
Every season, designers will splice different fabrics with novel designs to bring different visual effects and hand feelings. Compared with spliced structures, A/W 20/21 pays more attention to fabrics. Retro and luxurious velvet and corduroy make a contrast with sportswear fabrics or knitted fabrics. Fleece will be expressed by new fabrics. Splicing different materials adopts a wider range of fabrics, like denim, suede, wool and woven shirts.
Psychedelic Colors -- The Pattern Trend for Menswear
As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect.
Shining Brightly -- The Pattern Trend for Knitted Scarves
Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.
Visual Crafts -- The Craft Trend for Women's Trousers
Crafts of women's trousers start from a new perspective. Main changes lie in the waistband, silhouette and leg openings. Different parts of trousers are decorated by buttoned slit, self-cloth knot or layered crinkles.
Holiday of BoBos -- S/S 2021 Theme Trend for Kidswear
As the free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.
The Maximalist Aesthetics -- The Accessory Trend for Women's Knitwear
Hand-made decorations get more and more important in Pre-Fall 2021 market. Traditional crafts are applied to knitwear, such as crocheting, rhinestones, beads and embroidery. Hand-made decorations are redesigned to meet customers' needs. In 2021, the minimalist style is influenced by mix & match, and decorations emphasize the importance of the minimalist details. Rhinestones, sequins, tube and beads return back, and they are even combined to display the maximalist aesthetics. The maximalism of craft is integrated into the basic silhouette of knitwear to display the unique maximalist aesthetics. Crocheting can be looked back in Salute The Past and Redefine The Future -- The Craft Trend for Women's Knitwear (Crocheting).
Lais Lerner -- Introduction of An Artist
Lais Lerner is a Brazilian illustrator specializing in printmaking and pattern designs for womenswear and menswear. She mainly focuses on tropical jungle themed patterns, such as tropical flowers, palm leaves, parrots, woodpeckers and so on. Her patterns are finely painted and full of strong regional characteristics, with complicated lines and rich but harmonious colors. Here is her personal contact information: firstname.lastname@example.org
Ultimate Details Create Superior Sense -- The Craft Trend for Parka
The entry luxury style with a superior feel has a greyish tone, plain but not dull. The light tone contains accurate cutting which shows the neat and decisive style and elegant gestures in simple lines.
Rebirth -- The Craft Trend for Menswear
In recent years, as the environmental problems caused by waste gas and waste disposal have become more and more serious, people's awareness of environmental protection has been enhanced. In addition to spontaneity, external pressure and market demands have made sustainable development an unavoidable problem in the clothing industry. It is feasible to transform or distress the used clothes, through repairing and reusing to make the clothing distinctive and bring a new look. For distressing crafts, eco-friendly fading, exposed hand-sewn stitches and fringes can be adopted to pay tribute to environmental protection and warn people to treat the environment kindly.