S/S 2021 Theme Forecast

Throughout history people have designed, collected and worn badges for some reason. Since its birth, the badge has been associated with heroes, factions, insurrection and punk. From previous fashion shows, badge has become a visual element. Street style doodled latters, popular culture, films, American idyllic florals and military medals are gathered together, creating a flatulent fashion trend. Applique and badge are different from printing, splicing and rivets, and badge has no rules. Applique or badge made in special materials become the best choice for youngsters to extend individuality.

With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.

Vigorous and fashionable trendsetters of the new era have completely different thinking mode and brand-new lifestyle, and pay more attention to casual wearing experience and unique details. Sweatshirts with both comfort and fashion are the first choice for youngsters. Knitwear sweatshirts in the new season advocate the wearing experience of casual beauty with details as the main and the silhouette as the complementary. This report will elaborate main points of the trend from "layer contrast", "spliced materials", "layered sleeves" and "bracket-style sleeves". This report also recommends comfortable and good-looking knitwear sweatshirts to help with the development of the young and casual style.

The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.

Currently, the environment is increasingly threatened, thus the industry development trend is still exploring sustainable development and harmonious coexistence with the nature. In addition, with the exploration of nature and the rise of many sports, human physical and mental health becomes as important as the health of the earth. Exercisers begin to listen to their physical and emotional voices. And the market's focus on exercise is also shifting to the emotional level. Yoga is the physical exercise, a mental journey, a way of life and a culture to explore the meaning of life. Under this background, natural language is applied to create bold patterns and unique designs for yoga clothes, which becomes the trend of sports fashion for S/S 2021.

Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".

With the increasing pressure of urban life, more and more people want to escape from the city and experience the nature. Therefore, in current fashion world, independent designers or popular menswear brands frequently turn outdoor clothing into daily wear. In A/W 20/21, some outdoor puffa jackets are integrated with fashionable elements, such as various splicing, artistic line decorations and fashionable mirror aluminum fabric. In addition, clothing collocation of puffa jackets reflects fashionable and leisure designs.

Different expression techniques of the designer endow the portraits with different soul. In the latest S/S 2020 series of MSGM, simple hand-drawn figures have hilarious facial expressions, showing the slight fashion sense. Designers of Moschino wear Picasso's classic paintings in S/S 2020 show. The abstract figures, color blocks and texts make a strong visual impact, very unique and fashionable.

The 2020 Tokyo Olympic Games take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the" relaxed sport style".

The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.

Animal pattern still popular. One of the hottest pattern is the king of beasts- the tiger. The image and expression of the tiger still attracts many designers. This report concludes tiger and geometrics or tiger and texts, fashionable and convenient to use. Hot techniques like doodles and illustrations present more fashionable tiger.

As the most common pattern craft in clothing design, text pattern is always widely used. As the generation Z gradually becomes the core of consumers, text pattern craft also caters to the young people pursuing uniqueness and self-expression. Digital direct injection poster printing, embroidered texts will be key crafts. Off-set printed labels will bring creative decorations to streets in spring and summer. Redefined transformed letter printing will appear in the form of offset printing. Watermarked figure and letter are individual and will lead the fashion in autumn and winter.

It is not surprising that articles for daily use have entered the fashion world. In the latest shows of S/S 2020, bottles and jars appear. Various perfume bottles and wine bottles of different shapes, multifarious bottles bring us to the collector's secret chamber. Hand-drawn bottles are combined with letters or splash-ink grounds. Color blocks and stick figure are also there. Many design crafts cater to current trend, presenting the artistic slow lifestyle.

Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.

Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.

The popular items of oversized suits and cycling shorts show the classic style of the 1980s to the 1990s is still popular. We forecast the denim craft trend for S/S 2020 will adopt the grunge style in the 1990s. Placement and entire hole or frayed craft, quilting under the retro vulgar and cool style, transfer lines and pleating changes are novel and funny. Conventional handicraft, beading and sequins become popular. With the popularity of environmentalism, denim laser craft gradually replaces conventional spray paint to create rich patterns.

Under the trend of comfort, the silhouette of trousers is developing towards the direction of looseness and comfort. Wide leg structure, the strong contrast of gathered placement, the retro Disco flares and jumpsuits will be key trends in A/W 20/21.

Leggings are derived from fitness pants, also called as the underwear. They are once out of people's view because of the circular trend. In 2012, designers redesigned the fitness pants and a new kind of pants was born- leggings. Leggings are made for wearing short skirts, anti-exposure and tight wearing. Silhouettes include pantyhose, tampered leggings, anchored leggings, slight flares, sportif tight leggings, mock-layered leggings. The sportif leggings are popular and become an necessary item for girls.

Chip blue of 19/20 A/W expresses our imagination about future life and gives a cold feeling of the industrial style. The breakthrough of information and technology, and the popularity of sci-fi TV series inject the unique sci-fi feeling to chip blue. Interstellar blue originated from the universe has the unique neutral charm and becomes a major trendy color of 20/21 A/W. It can be combined with technology and outdoors theme concept to interpret the unique charm of sports in the future.

We all love the beautiful scenery. And when we are amazed by the magic of nature, designers have brought the beautiful scenery to the fashion world. The beautiful scenery form Ovadia & Sons is mainly expressed in color-blocking, illusive and abstract. Then the fashion is softer and finer. Based on the natural scenery, putting the landscape painting in clothing is really gorgeous.