The sports boom is sweeping the fashion world. The combination of sports and fashion is driven by the hashtags as #youngster#, #cool# and #selfchallenge#. The dynamic gradients and letters on jersey present a different temperament. Classic black-and-white checkerboards are combined with curved division to display the speed and passion of racing.

Jacquard stitch is an important craft for women’s knitwear, which well delivers the emotional value and presents complete patterns. This report mainly focuses on the need of young consumers. Animals, plants, checkerboards and ethnic motifs are regrouped and updated in S/S 2024.

The key colors of t-shirts and sweatshirts in S/S 2024 include comfortable pastels, saturated brights and daily neutrals. As the items for all seasons, t-shirt and sweatshirt are the most versatile pieces in daily lives.

Fasteners can not only give functional details, but also shift the styling of garments. The smart designs strengthen the practicality and show newness. The application on utility activewear improves the sense of fashion.

With the popularity of cartoon characters, the collaboration between enterprises becomes the mainstream. The youthful appearances, unique temperament, fun images and 3D stories of cartoon characters inspire the graphic design of fashion.

Jacket is a timeless item. Cropped design, classic shapes and high inclusiveness dominate the market. Nowadays, jackets have also been a must-have for even kids. Its extremely high practicality meets the dressing needs in different seasons and occasions.

Sweatshirt has been an essential item for its trans-seasonal properties, practicality and comfort. We can see the revival of activewear on fashion shows, which takes the place of streetwear. Vintage sport suits and minimal outfits become the mainstreams. Bare-midriff crops share the market with the popularity of street dancing. The details on side seam are also noteworthy. Logo-print ribbons, color blocking and chic letter prints are trending upward.

The world pattern and human society are under a massive transformation. Baring the negative energy brought by the economy, we require the healing from the natural power and are eager to give away the mental fatigue. The softness of knitwear endows human body with maximized comfort. With the artistic atmosphere of palette, knitwear has been a carrier that delivers our inner emotion in S/S 2024. This report offers four color stories: Technical Luster, Fresh Vitality, Retro Sports and Cozy Home.

New Freedom -- The Design Development of Men's T-shirt & Sweatshirt

This report focuses on the expression of splicing of leather and fur. The practical and innovative designs enrich the visual effects and meet the appetite of consumers. The splicing at shoulders, sleeves, pockets and collars catches eyeballs. Ribbed splicing, contrast taping and bright fur trimming highlight the material conflict.

The palette of womenswear is divided into two color stories: 1.Back to Future: With the updating of digital technologies, people became interested in exploring the unknown world. The psychedelic feeling of cold Vintage Indigo and Jacaranda continues the futuristic sporty. 2.Rebuilt Oasis: With the development of science and human’s mental world, we draw energy from the nature and present a primitive and healing colorway.

Vivid and vibrant Island Green is an important color for vacay styles. The green allover the body ignites the active factors in Spring/Summer. Stripes, checks, color blocks and graphics interpret the application of Island Green from multiple perspectives.

The gray shade of saturated Barbados Cherry delivers a retro and active mood. The grayish red on knitwear enlivens the looks yet also calms the atmosphere down. The nostalgic touch is the key.

The burst of pandemic boosts the application of digital tools. More and more economic events are put on internet, which also stimulates the growth of digital consumption. The parallel world in metaverse is a spiritual haven for people. The integration of digital technologies and arts blurs the boundaries between virtual and real. In this era of overloaded information, the young generation is now pursuing an advanced aesthetic that combines activewear with future technology. We need to reconsider the possibilities that creatures, intelligence, AR and sustainability give us.

American Retro is a popular fashion style among young consumers. We can see the evolution of retro fashion in the denim industry. The vintage campus style and the looks of Bella Hadid awaken the feeling for denim. Baseball jacket, parachute pants and straight wide-legged pants are the staples.

With the development of textile chemical technology and textile sustainability, polyester fiber welcomes a new revolution. This report introduces the technical principles and foresees the trend in two directions: eco-friendly polyester and performance polyester.

The color trend of A/W 23/24 fabric centers on the warm tones, while the proportion of cold is also rising. This report analyzes the color trend of A/W chemical fiber fabrics that develops ready-to-wear. Three key colors are refined from blue, purple and orange. The positive spirit is the mainstream in A/W 23/24.

Epidemic and climate limit our travel plans and restrain the longing for the wild nature. The eager for releasing mental pressure promotes the multi-dimensional revolution of micro vacation. Families go outdoors through road trips and camping. The experiential vacation takes advantage of the holiday and turns our eyes to the nomadic lifestyle. Outdoor fashion is developed to be more stylish and flexible to satisfy the requirements of multiple purposes and occasions.

New generations of parents will pay more attention to the all-around development and physical training of their children. Frisbee, flag football and rugby are the prevalent sports among kids. Kidswear brands are now launching collaborations with those professional sportswear labels.

Active pants have dominated the fashion world, and shared the biggest proportion of trousers. Side-slit wide-legged pants subvert the tradition. Sportswear brands, high-end brands and fast-fashion brands release this silhouette to bring back the ‘90s fashion and Y2K aesthetics. Workwear will keep influencing fashion design. Middle seam designs, divisions and zippers are all added to basics to improve the sense of fashion.

In S/S 2024, the athleisure style of sweatshirt is combined with active children to express the beauty of vitality. This silhouette trend report for kids’ sweatshirt offers five directions for reference.