In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.

Every season, designers will splice different fabrics with novel designs to bring different visual effects and hand feelings. Compared with spliced structures, A/W 20/21 pays more attention to fabrics. Retro and luxurious velvet and corduroy make a contrast with sportswear fabrics or knitted fabrics. Fleece will be expressed by new fabrics. Splicing different materials adopts a wider range of fabrics, like denim, suede, wool and woven shirts.

Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.

This is an era when Millennials and Gen Z are the main force of consumption. They use live streaming and online platforms to obtain styles and items in line with current trends. And influenced by promotion videos and social media, they have great love for fashionable styles. So designers start from youngsters' recognition of "Fashion" to create stylish items through bright-colored offset printing, divided print, print & embroidery and piecing.

The entry luxury style with a superior feel has a greyish tone, plain but not dull. The light tone contains accurate cutting which shows the neat and decisive style and elegant gestures in simple lines.

In S/S 2021, with the popularity of designer style and the workwear style, people will pay more attention to individual design and cutting, so the important feature of this background is the coexistence of sensibility and personality. The S/S 2021 will focus on nonchalant cutting, exaggerated hemline and outdoor sports style dresses.

In the busy and crowded world, people pursue a quality life, seek the harmony between life and art, make the complicated life pure, and refine fashion with artistic technique. In the new season pursuing diversified techniques, 3D stitch will become a key craft in women's knitwear. The colorful stitches, reversed hand-sewn patterns and elaborate embroidery display the delicacy of 3D stitch.

In the social turmoil of the 1980s, people were eager to break the shackle, express themselves, and find identity. A group of enthusiasts for Ralph Lauren launched a lo-Life subculture movement. And lo-life becomes the epitome of 80s retro sports. Now they are also seeking identity, and gender fluidity has become the new label. They get beloved 80s retro sports more refined. With the resurgence of team sports such as tennis and volleyball, the group becomes a new way for young people to seek a sense of belonging and to healthily socialize.

The past and the future blend and learn from each other. In the 1980s and 1990s when they dared to express themselves and were uneasy with the status quo, there emerged signature items, such as red-and-blue sports suits, color-blocked POLO shirts, and tight pleated tennis skirts. And the collocation rule was pairing them with a neckerchief, a hair band and high-waist jeans. The nostalgic beauty and youthful sports style display the fashion charm of that era. In the new season, women's knitwear draws color proportion inspirations from old photos, revivifies key points and representative items of retro sports, and then recreates them. Therefore, previous fashionable styles revive in modern fashion, and daily sports style is combined with fashion.

In recent years, the circular all-in-one machine has been gradually popularized, which eliminates most stitching of knitwear and enables the knitwear more well-fitting, with more delicate craft details. Together with the breathability brought by special structures of knitting, knitted sportswear is more and more popular. In addition to sportswear brands like Adidas which have knitted sportswear, luxury brands like Prada also release knitted sportswear in A/W 2019.

In A/W 20/21, human, nature and technology have a significant impact on extreme outdoor sports. Brands are paying more attention to innovative fabrics that are both environmentally-friendly and technical. The emphasis will be on regulating temperature and superior air permeability, which is evidently reflected by nylon fabric. It is functional, practical, glossy and futuristic, so humans can better cope with changes of the environment. Ecological rainproof materials are used to create items suitable for the city and outdoors.

First seen in the mid-18th century as protective clothing for work, workwear is made of durable fabrics with pockets designed to hold tools. With the development of times and the change of working environment, the workwear fabric has become lighter and thinner, and other styles like shirt outerwear have also appeared one after another. Workwear is equipped with a strong neutral style and simple looks. It is dedicated to utility and less decorations, which conforms with current trend of the minimalism and comfortable life. It is versatile and suitable for various occasions.

Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Embrace nature, relax at weekends, connect with nature, we interpret the casual outdoor look and revive mind with another life style.

The change of logo has been sweeping other industries for a long time, for example, Logitech, Google and Lenovo have updated their logos. Design techniques like sans serif and de-graphic bring new interpretation of brands. Gucci, the leading luxury brand, is not restricted to the sacred symbol. Logos creatively adopt various crafts to deepen consumers' perception of the brand.

The last winter of 2019 is coming to an end, and the 2020s will be another decade full of intelligence, curiosity and expectations. As the symbol of spring festival, auspicious vibrant red occupies an important cultural position in important festivals in China, and adds a luxurious bright color to winter. The dark grounding is helpful to highlight the lively feel of vibrant red. Metallic item is the key to the design & development for 2020. Patterns and traditional Chinese cultural elements are also important.

Inspired by the urban style, fur clothing has already changed its style and integrated with more fashionable elements. Many different materials are combined, with the application of traditional crafts to bring a visual impact. The exposed inside fleece and contrast of thick and thin materials become new points. In addition, with the fast-paced life and the return of the minimalism, the transversal splicing, geometric cut splicing and splicing emphasizing the shoulder are low-key and individual. The creative quilting crafts of fleece add details, reflecting the fur clothing is getting ready-to-wear.

In S/S 2021, sports-oriented consumers pursue durable and individual design and skin-friendly products on the premise of health. They like simplified consumption, so they will choose multifunctional items. Producers need to promise the comfort of items and focus on functionality and practical details. So the light undershirt and basic items will emerge. Fabric with a naked feeling brings an unconstrained flexible sense and a skin-friendly feel, and it can shift between work and sports.

In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.

Influenced by sport core, loose leisure sweatshirts are still important. Adaptability is the core theme of items. Based on simple and loose silhouette, design details such as decorative accessories, protective function and craft deconstruction are added. And the comfortable and eye-catching appearance is created. Many optimized designs for sportswear will bring you out of the comfort zone.

With the improvement of living quality, physical health becomes one of the most important concerns of modern people, and sports have become a fashion of urban slow life. Many people choose to run at night or go to the gym after a long day at work, so good-looking and comfortable sportswear is needed.

Fishermen hat is also called as bucket hat. With a bucket top and a sloping brim, it was originally used by Irish fishermen and farmers as a rain shelter. The hat can be folded into a pocket, very portable. Therefore, it was gradually accepted by the British upper class for outdoor sports such as hiking, hunting and fishing. Nowadays, many fashionistas wear fisherman hats in street snaps, and various brands have pushed avant-garde hats to the fashion stage. The fisherman hat has changed from a practical accessory to a fashion item. In S/S 2021, after innovation and reshaping, the fisherman hat will present brand-new designs, especially the exaggerated proportion, decorative feeling, new femininity and versatility.