Sun-protective clothing is an essential category for active outdoor brands. Influenced by the trend of outdoor fashion, the development of menswear strengthens the fashion properties of multiple patch pockets, bias front opening and water-repellent zippers. Overlength windbreaker is the most noteworthy silhouette; emerging lightweight capes and camping vests offer more choices.

Cozy Outdoor, Yama-style Workwear, Wasteland Journey and Technical Outdoor are the four color stories of Borderless Travelling. Natural green-purple colors echo the pursuit of outdoor. Green is still the most dominant color for outdoorwear, which allows consumers to think of the natural landscapes. Purples are popular among men’s jackets and windbreakers. The high durability of earthy tones helps the development of various categories.

From global inflation, energy shortage to geopolitics and natural disasters, we have endured so many impact waves in the last year. People want to calm their nerves and seek for an optimistic spirit and self healing. Maintain a positive attitude in uncertainty and face different challenges. Pay attention to mental & physic health, personal values and identities. Consumers are now staying away from fast-paced lifestyles and over-consumption, and paying for products with higher durability and performance.

Jacket is one of the key items of boys in S/S 2024. This sportif-focusing report introduces chic baseball jackets, loose hooded jackets, color-block stand-collar jackets, pull-on half-open jacket; collared jacket and performance outdoor jackets.

Sun-protective clothing is the main product in Spring/Summer. The waisted overcoats pay more attention to tailoring and fabric details. Short shawls, short length and sets are stylish, cool and protective. Shirts and pullovers are also updated by fashion details.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

Beyond being only a functional accessory, zippers made of different materials also show visual conflicts and decorative features. Creative zipper teeth, opposing dyed tapes, zip detailing and different applications create different fashion styles.

The unstoppable trend of outdoor is penetrated into the fields of life, culture and fashion. Gorpcore - named after the colloquial term for trail mix (“Good Ol’ Raisins and Peanuts”) - is a style focused around wearing utilitarian, functional, outdoors-inspired gear. Professional outdoor brands are offering windbreakers, hiking shoes and fleece coats. Fashion houses as GUCCI, DIOR and PRADA draw inspirations from the outdoors and blur the boundaries.

Outdoorwear is always an important part in the fashion world. The high practicality and natural world give a comfy style. Outdoor fashion brands, designer brands and international names show creative graphics to attract consumers.

Sun Protection becomes a hot topic in recent years. Physical gear as sun-protective mask and body protection leads the fashion trend. Detachable design, adjustable drawstring, packable design and 3D pocket combine functionality with fashion and meet the needs of young consumer.

Influenced by the positive markets and the aesthetics of social media, we can feel the rise of youthful brights. Mood-boasting saturated colors are extremely important to sun-protective clothes. These unlimited colorways bring energy and modern styles.

The rise of outdoor sports and mountaineering lifestyle prompts the trend of men’s active jackets. According to the in-depth researches on men’s and boys’ active jackets, printed fabrics are trending upward, especially digital smudges and classic outdoor camous.

After the trend of camping and frisbee, cycling will be the next social lifestyle. There are many planned routes for cycling in cities. Cyclists share their experiences with friends and also support the environmental protection.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

We can see many racing elements in runway shows and streets, such as statement motor jackets and active racing pants. Bikercore is officially making a comeback. Bikercore is an aesthetic that consists of luxe leathers and gritty hardware—buckles, studding, decorative zippers.

Layered dressing is extremely important for activities as hiking, jogging, skiing and climbing. The moisture-wicking performance of base layers adjusts the body temperature. The closest layer to human body determines the comfort during the exercising. Sweat absorbing, anti-odor, breathability and high stretch are the essential features. Temperature-control fast-dry performance fabrics not only provide better experiences, but also give more possibilities to other clothing categories.

Fasteners can not only give functional details, but also shift the styling of garments. The smart designs strengthen the practicality and show newness. The application on utility activewear improves the sense of fashion.

With the popularity of cartoon characters, the collaboration between enterprises becomes the mainstream. The youthful appearances, unique temperament, fun images and 3D stories of cartoon characters inspire the graphic design of fashion.

The fabric of kids’ down jacket tends to have light and soft tactility. Foam quilting, 3D embossing, luminous technique, abstract printing, lustrous filming and cotton-like chemical fiber are the recommended directions to inspire your design development in Fall/Winter 23/24.

With the development of textile chemical technology and textile sustainability, polyester fiber welcomes a new revolution. This report introduces the technical principles and foresees the trend in two directions: eco-friendly polyester and performance polyester.

Consumers have rising requirements on skiwear. They want to wear both thermal and upscale clothing. The fusion of street fashion and classic skiwear will be the mainstream. Space suit and reflective lines offer new themes and visual punches to skiwear. Ethnic motifs, slogans and tie-dyes update the graphic design. Besides, the reversible design is also a noteworthy direction.