Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Forging Ahead -- The Silhouette Trend for Men's Jackets
With the improvement of people's living standards and consumption awareness, it has become an important trend to escape from the city and embrace nature. Currently, we have to stay at home because of the outbreak, and it's a good time to learn and recharge ourselves. And we can also know about how to travel outdoors responsibly and to be more fashionable when wearing outdoor clothing. A comfortable jacket is key to outdoors. The hooded jacket, the pullover jacket and the stand-collar jacket combine the neat cutting with rich colors, bringing more diversified design language to jackets.
Immersive Weekend -- The Fabric Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Data show that outerwear made of recycled polyester in the UK and the US grow sharply year on year. The exploration of new protective materials and forward-looking design is getting more and more attention from brands and designers.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Relaxed Outdoors -- The Accessory Trend for Sports Equipment
As the outdoor equipment is increasing important in street swear, the boundary between it and fashion is getting vaguer. In S/S 2021, sports wear will be more adaptive and functional. Consumers are increasingly demanding for the durability and practicality of products. The mixed design is not limited to street wear and sportswear, and the integration of daily commuting apparel with outdoor accessories will lead consumers to transform into multi-field sports, which is reflected by release buckle straps, decorative strips and color-blocked pipping.
Uncompromising Wool -- Sporty Wool Yarns
In recent years, the circular all-in-one machine has been gradually popularized, which eliminates most stitching of knitwear and enables the knitwear more well-fitting, with more delicate craft details. Together with the breathability brought by special structures of knitting, knitted sportswear is more and more popular. In addition to sportswear brands like Adidas which have knitted sportswear, luxury brands like Prada also release knitted sportswear in A/W 2019.
Extreme Future -- The Protective and Functional Fabric Trend for Womenswear
In A/W 20/21, human, nature and technology have a significant impact on extreme outdoor sports. Brands are paying more attention to innovative fabrics that are both environmentally-friendly and technical. The emphasis will be on regulating temperature and superior air permeability, which is evidently reflected by nylon fabric. It is functional, practical, glossy and futuristic, so humans can better cope with changes of the environment. Ecological rainproof materials are used to create items suitable for the city and outdoors.
Reversed Future -- The S/S 2021 Theme Trend for Kidswear
What is Reversed Future? Literally, it means looking back at how people thought about the future in the past. Flying car, airship, laser cannon, floating city, pipeline transportation, conquering several planets, personal submarine and personal robot... All these imaginative visions were once thought by people in the past to be what life should be in the future. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
Immersive Weekend -- The Pattern Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Embrace nature, relax at weekends, connect with nature, we interpret the casual outdoor look and revive mind with another life style.
The Digital Age -- Theme Design & Development for Men's Sportswear
In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.
Dynamic Sport Style -- The Pattern Trend for Menswear
With the improvement of living quality, physical health becomes one of the most important concerns of modern people, and sports have become a fashion of urban slow life. Many people choose to run at night or go to the gym after a long day at work, so good-looking and comfortable sportswear is needed.
Immersive Weekend-S/S 2021 Theme Trend
People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.
Absolutely Protective- The Craft Trend for Women's Sports Outerwear
The outdoor style continues to influence urban sportswear, and functionality and utility become the focus. As outdoor elements will continue to drive the development of women's street wear, the physical and psychological requirements of outdoor sports are no longer a reason to restrict women. Functional details will be gradually developed and become younger. Different designs can meet demands of different body parts, such as adjustable cuffs, drawstring in the waist, underarm breathable zipper and so on. These designs can also make style more attractive and provide energy for the wearer.
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
Fashion Outdoor- Clothing Collocation of Men's Puffa Jackets
With the increasing pressure of urban life, more and more people want to escape from the city and experience the nature. Therefore, in current fashion world, independent designers or popular menswear brands frequently turn outdoor clothing into daily wear. In A/W 20/21, some outdoor puffa jackets are integrated with fashionable elements, such as various splicing, artistic line decorations and fashionable mirror aluminum fabric. In addition, clothing collocation of puffa jackets reflects fashionable and leisure designs.
Extreme Cycling- The Silhouette Trend for Women's Sportswear
Cycling is a healthy and environmentally-friendly lifestyle and an upward life attitude. By 2018, there are 47.5 million cycling enthusiasts worldwide. The world's biggest cycling race, the Haute Route, starts in this year. For experienced cycling enthusiasts, sweatshirts tops, cycling shorts and jumpsuits can help riders reduce wind resistance, constrain muscles and perspire during long-distance rides.
Technical Stress- The Fabric Trend for Sports Outerwear
Global investment in sports technology continues to rise, from less than $1 billion in 2011 to $10 billion in 2019. Although it's not an explosive growth, but this is a potential area with steady growth every year. The explosive development of science and technology has greatly promoted the sports fabric industry. Innovators try to draw inspirations from the nature, and sustainable fabrics processed by biotechnology will get more attention. The outerwear fabrics get more and more technical, and functionality and adaptability are still focuses of the market.
Leggings in Winter- The Silhouette Trend for Girls' Leggings
Leggings are derived from fitness pants, also called as the underwear. They are once out of people's view because of the circular trend. In 2012, designers redesigned the fitness pants and a new kind of pants was born- leggings. Leggings are made for wearing short skirts, anti-exposure and tight wearing. Silhouettes include pantyhose, tampered leggings, anchored leggings, slight flares, sportif tight leggings, mock-layered leggings. The sportif leggings are popular and become an necessary item for girls.
Interstellar Blue- Color Evolution for Menswear
Chip blue of 19/20 A/W expresses our imagination about future life and gives a cold feeling of the industrial style. The breakthrough of information and technology, and the popularity of sci-fi TV series inject the unique sci-fi feeling to chip blue. Interstellar blue originated from the universe has the unique neutral charm and becomes a major trendy color of 20/21 A/W. It can be combined with technology and outdoors theme concept to interpret the unique charm of sports in the future.
Surface Blue-- Theme Color Trend for Womenswear
Looking from the Milky Way, the earth surface is covered by a blue halo. Then surface blue is here. The light blue mixing with the purple tone is mysterious and distant, driving us to explore the new look of fashion in the future.
The Secret to be Unique -- The Fabric Trend for Kids' Sweatshirts
Comfort, utilitarianism, statements are key for kidswear for A/W 20/21. Influenced by the current environment, designers use warm fleeces and weatherproof fabrics. Shiny textures and tie-dyed materials are favored for their rich contents and exaggerated visual effects. Mesh and lace add a leisure twist. Quilted fabrics are a highlight which extends wear.
Extremely Functional -- The Craft Trend for Men's Outdoor Sports
The pressure in urban life causes people to escape to another world. Just take your clothes and bag, which are enough. For outdoor sports, the functional qualities of outdoor and commuting garments are underlined to ensure diversity. Craft details are underscored. Functional elements work best to expand sporty items.
Live through the Winter -- The Silhouette Trend for Men's Puffa
The puffa is indispensable for winter. Diverse details are used to show the smart and leisure style. The classic mock-neck puffa shows the voluminous effect, and the bomber jacket puffa's zippers are decorative. Shirts are favored by many brands. The hooded design emphasizes spliced patterns and contrasting materials for the statement-making style. The prevalence of outdoor sports makes the outdoor style popular. A variety of details interpret the fashion spirit in winter.
Vigorous Colors -- The Color Trend for Women's Sports Themes
The digital culture causes the emerging of synthetic highly saturated tones which bring more options for sports and break into the market of Gen Z. The multi-functional quality is underlined, and the request for cross-season, cross-gender and cross-age features is made. FIBO CHINA was held on Aug. 22 and lasted three days, and the exhibition proves the development of Chinese fitness industry and drive the sales of sports garments and accessories. S/S 2021 keeps up with the trend combining technology and life. Digital designs and synthetic colors are used to show a renewed aesthetic and hybrid looks.