In classical French style home decoration, either idyllic style or Baroque style floral wallpaper can create a cosy and comfortable vibe for the room. In the young lady style and the lady style, floral wallpaper displays retro French romance. Unlike passionate or fresh florals previously, this season florals seem to come from French boudoir, plain, dark yet girly.

Victorian style refers to the dressing style from 1837 to 1901. Victorian style features the large-scale use of lace, thin gauze, ruffle, ribbon, bowknot, multi-layer cutting, crinkles, and shirring elements. And royal court styles such as stand collar, high-waist, princess sleeves and gigot sleeves are dominant. With the popularity of vintage trend, this luxurious and subdued soft style will bring a brand-new visual experience for us.

Hand-written letters are warmer than printed letters. The joined-up writing is especially in line with soft womenswear. Zegna's official Instagram often conveys greetings and positive energy to fans through handwritten letters, quite amiable.

With the increasing popularity of second-hand markets, consumers refer to historical elements and pay attention to the jacquard fabric and details of old style. The dark fairy tale and classical culture give birth to the new items of new goddess style. Exquisite and luxurious details interpret the new feminine trend for A/W 21/22. In a new decade, the folk custom creates the romantic delicate jacquard dress, and update the design of party dress. The soft glossy fabric works with metallic feeling to sketch the 3D florals and inject vitality into the ethereal looks. Natural hand-made jacquard in Nordic highlands replaces the dramatic sensuality, so as to appeal to consumers who pursue uniqueness and sustainability. Thick cotton and jacquard silk, firm fabric and bold pattern, and the retro look display the sculptural feminine look. Geometric lines of handmade jacquard awaken the nonchalant and mystical new sensors.

The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.

Pursuit of freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.

As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s style, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday. This theme connects retro clothing, waste fabrics, and environmentally-friendly crafts, and emphasize pattern design through sustainable ways like recycling, renovation and extending the popularity cycle

In the quick-paced S/S 2021, consumers need to face different occasions in different identities. The classic simple shirt will return in S/S 2021. It uses simple lines, meticulous details and comfortable fabric to bring simple and wearable styles.

S/S 2021 Theme Forecast

The tribal style is wild and primitive with maximalist graphics and colors.

Folk styling is key for knitwear. Alan cables, fair isle, Scottish checks are reinvented to form modern folk. For A/W 20/21, designs are more unrestrained, and the modern folk knitwear is more pared-back. Elegant fringing, melange yarns, modern florals, interesting diamond shapes, fair isle, cables, folk stripes, Scottish checks and mink are key elements.

For S/S 2020, potter's clay provides a natural and deep feel, enlivening the S/S palette.

Embroidery has a long history. As a tool, embroidery delivers different messages in different eras. In recent years, embroidery elements were often seen on hats, bags and garments. Embroidery is more important in knitwear with more elaborate methods. Simple embroidery patterns on lady styling are delicate.

Illustrator Nakamura Kyoko is good at mixing new and old elements. From the colorful retro illustrations, we can find lots of tradition Japanese elements like foxes, rabbits, Chinese characters and Japanese buildings and kimonos.

Simple living has gradually become the principle for women's knitwear. Bold vibrancy and achromatic colors make life artful. Besides details and craft techniques, practicality is celebrated, along with specific tones and textures.

Nowadays, environment protection, technological innovation and sustainability are key. Melange yarns are much more colorful, and there are more different ways to apply melange yarns to show changeable fashion. The pursuit of environment protection and the technological and futuristic feel are presented as well.

In this season, illusionary images are highlighted. Ottoman, flowing geometric shapes, tie dyeing and fancy yarns are mixed to be novel, simple and fashionable.

Classic checks are perennial and work well for wearers of all ages. They are nostalgic and stylish. The patterns liven up knitwear on catwalks.

The paneling of knitwear becomes more delicate in this season. The techniques get more refined, and effects feel modern and offbeat.