Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2023-09-19 88940
Casual Folk -- The Pattern Trend for Menswear
In the field of men's fashion, folk patterns are an important cultural expression, with deep historical origins and cultural significance, representing the traditions and spiritual characteristics of different ethnic groups. These patterns are not just decorations on clothing, but also symbols of cultural heritage, combining the lively Paisley, exquisite geometry, and the vitality of natural elements, to showcase men's confidence and personality. This report aims to incorporate classic folk patterns with urban color schemes for innovative designs, further highlighting the unique charm of folk elements, and presenting men's fashion with a distinctive natural style.
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2023-05-04 189850
Childhood as Before -- The A/W 24/25 Color Trend Forecast
Amidst the heavy social pressure, unstable circumstances and economic burden, people crave a return to a simpler and more innocent way of life, seeking joy and happiness. Sustainability is not only an environmental issue, but also a design proposition that emphasizes the importance of commercial creations that are cost effective. With the departure of a generation’s style icons, there has been a resurgence in classic designs, bringing punk, mash-up, and handicrafts back into fashion. Nostalgia combined with sustainability has become the new trend in design.
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2023-04-17 78990
Tribal Traveler -- The Pattern Trend for Menswear
“Out with the old, in with the new” is an inevitable trend, so the design of folk motifs is also trending towards urban modernity. This report takes classic folk patterns such as Fair Isle and Paisley, as well as geometry, and combines them with urban color schemes, lively letters, and other innovative designs to adapt to the dual demands for nature and fashion today.
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2022-11-28 528841
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
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2022-09-27 155420
Nature Atmosphere -- The A/W 23/24 Thematic Pattern Trend
The definition of outdoorwear has been changed. With the pursuit of technologies and functionality, outdoorwear is not only for extreme conditions but the sustainable living. Mountaineering culture follows the truth of ‘return to the nature’. People escape from the daily routine and go outdoors to rebuild the connection with the world. Inspired by camping, micro vacation and pastoral dream, designers renew the pattern elements such as landscape, ethnic motifs, camous and flowers.
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2020-09-22 220720
Retro Paisley -- The Pattern Trend for Womenswear
Paisley pattern originates in ancient Babylon and flourishes in Persia and India. In the 1960s, it was favored by the Beatles, Jimi Hendrix and David Bowie. It is exotic, retro and luxurious. And this complicated pattern creates a psychedelic effect. Gucci, Versace and MSGM interpret paisley from a new angle with new colorway and collage patterns. Paisley is not only a luxurious traditional pattern, and it also has romantic femininity.
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2020-08-30 122432
Happy New Year -- Theme Design & Development for Infants' Wear
The Lunar New Year is one of the most important festivals in China. In this era full of changes and uncertainties, celebrating traditional festivals becomes even more important. Clothing is a carrier of traditions and cultures. More and more traditional Chinese elements are fused with clothes, and New Year's clothing gets increasingly popular. This season New Year's clothing employs muted and warmer tones to create unique Chinese style New Year's clothing.
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2020-06-17 253768
Chinese Style -- The Pattern Trend for Womenswear
This report shows how Chinese elements are used in patterns and how they characterize ready-to-wear.
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2020-05-20 185913
Talk About The Orient -- The Thematic Fabric Trend for Womenswear
As China's status in the world continues to rise, it is now enjoying a global reputation. Chinese cultural elements have become the favored elements in the fashion industry. More and more designers apply Chinese style elements to clothing, and Chinese silk is the favorite in the fashion week. This theme will analyze the contrast between oriental traditional elements with fashion trends, and explore the unique culture and regional style in China, so that Chinese traditional fabrics can blend with modern, technical and futuristic elements, and fashion trends can create new visual aesthetics.
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2020-05-17 132335
Tranquil Garden -- Theme Design & Development for Kidswear
Modern urbanites are increasingly longing for returning to nature. The idyllic style caters to this trend. We are in a soothing and natural garden with various plants and florals. Cream Gold, Stratosphere, Almost Apricot and Eggnog decorate the whole picture, and create a leisure and free vibe.
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2020-04-24 192559
Hand-written Letters -- The Pattern Trend for Womenswear
Hand-written letters are warmer than printed letters. The joined-up writing is especially in line with soft womenswear. Zegna's official Instagram often conveys greetings and positive energy to fans through handwritten letters, quite amiable.
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2020-03-20 160663
Exotic Nostalgic Holiday -- The Fabric Trend for Womenswear Cotton and Linen
The return of the 1970s Bohemian style drives the popularity of the lifestyle which is close to nature. Exploring the folkloric style is the theme of high summer. Catering to Holiday of BoBos, sustainable development is the necessary condition of fabric choice. Organic plant fabrics like linen, hemp fibers and organic cotton become the focus of environmentally-friendly fabrics.
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2019-08-26 169020
The Exotic-Ethnic Style -- The Pattern Trend for Womenswear
The tribal style is wild and primitive with maximalist graphics and colors.
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2019-07-26 195928
Potter's Clay -- Color Trend for Kidswear
For S/S 2020, potter's clay provides a natural and deep feel, enlivening the S/S palette.